Constant Contact Adds Social CRM: Should Marketing Automation Vendors Be Worried?
Customer Experience Matrix
FEBRUARY 17, 2011
Small-business email provider Constant Contact yesterday announced the acquisition of "social CRM"* vendor Bantam Live. This is a major expansion for Constant Contact, placing it more squarely into competition with CRM and marketing automation vendors. And Constant Contact is just one of many small business email providers.
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