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The Future of CRM is Customer Engagement

Marketing Action

What’s the future of customer relationship management (CRM) and what does it take to create lasting customer engagement? Recently I had the chance to sit down with Paul Greenberg, who’s sometimes referred to as “the Godfather of CRM.” Paul’s the author of CRM at the Speed of Light , a seminal work that’s been through four editions and is available in nine languages. 92 percent.

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Social CRM: Curb Your Enthusiasm

Paul Gillin

If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. Social CRM introduces potentially enormous new complexity to the process.

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4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Twitter Explo. link]. link].

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

The case exemplifies an integrated approach to CRM, customer research, SEO, web design, content development, and social media marketing that I think you’ll enjoy! They also used the blog as a way to establish conversations in the industry. > Established “scorecard&# through their CRM system to track lead nurturing progress. Share this on Facebook. BACKGROUND.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)


With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. brand personalities Facebook and Twitter users hate by iMedia Connection. Share this on Facebook. s, 50?s,

How To Focus On Your Marketing Plan

B2B Marketing Insider

If you use your CRM system to track marketing activities from inquiry to close, then you know how many opportunities you have created and how much sales pipeline that has generated. Total Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? And while we all try to avoid these topics, the best way to deal with them is straight on. Hogwash! You

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The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. I do this only occasionally, however, as my friends/followers on each site don’t have much overlap. Tweetie This extremely intuitive Mac-only app is my hour-to-hour choice for Twitter.

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Five questions to ask before beginning a social media initiative

B2B Marketing Online

What started out as a primarily consumer-driven concept has become big business on many fronts: companies are marketing to customers via social networks; supporting customers and identifying trouble spots via Twitter; and leveraging these new social channels for market research and to qualify leads. New concepts like ‘social CRM’ are appealing for many reasons. But, ultimately, are not a replacement for traditional CRM. For large B2C organisations, it may be enough to blast messaging across sites like Facebook. CRM social media crm social crm social media

Marketing Automation Trends for 2010


In this post I want to focus on the trends in Marketing Automation for 2010. An attached CRM system can kick the records back into a marketing automation system’s lead nurturing program and alert the assigned sales rep if the leads become active. Erik Bower, Co-founder, Marketbright (No Twitter). In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Manticore Technology wishes you a full-funnel in 2010.

How to Calculate Social Marketing ROI

Paul Gillin

good CRM system is essential. Effective CRM requires discipline to capture every customer contact from initial website visit through sale and continuing with ongoing support. Most CRM systems are good at tracking customer activity after leads come in. Sidebar –  Valuing Twitter Followers. What is the true value of a Twitter follower? EMC Corp. Of course not.

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective. If your event or organization does not have a Facebook presence, just set up your event in Facebook Events and invite all your friends. Here’s a good guide from Mashable on How To: Organize an Event on Facebook. Use this to your advantage.

B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.


One great example of a social roadmap is the Altimeter Group’s Social CRM: The New Rules of Relationship Management. Author: Michael Brenner | Website | Twitter Michael Brenner is the author of the B2B Marketing Insider blog and serves as Regional Director of Online and Social Media Marketing for SAP, the worldwide leader in enterprise software. Technology Naughty Vs. Nice In 2010 2.

Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Here it is - the very best posts and the hottest topics for 2010. How do we come up with these - well it’s based on social signals (clicks, views, twitter, delicious and more).  So, really, you’ve been voting on this all year long just based on your activity. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010. Savvy B2B Marketing , September 1, 2010.

B2B Mobile Marketing. there's an app for that |


Apps can range from $10K to $300+K depending on the complexity of the app, number of platforms on which it will operate (iPhone, Android or Blackberry) and interface with other platforms or systems such as a CRM sytem, Facebook, Twitter, etc.  She can be reached at and on Twitter @copywriter4u. Technology Naughty Vs. Nice In 2010 2. Thanks!

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Twitter Stats. years.

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Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time Now For A Chief Marketing Technologist? Technology Naughty Vs. Nice In 2010 2. Your B2B Marketing Plan Doesn’t Need Twitter. Read the full version here.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Social Sign On is a subset of Social CRM’s 5Ms, read the report to understand the greater strategy required. Expect more now.

Tailwinds for Marketing Automation Software - Insight from CRM.

Tom Pisello

Friday, October 22, 2010 Tailwinds for Marketing Automation Software - Insight from CRM Analyst Lauren Carlson In a recent blog post from Software Advices Lauren Carlson , this emerging CRM analyst indicates how hot the market for marketing automation software has become, and although the niche was timid several years ago, marketers are now adopting these systems aggressively.

Finding The Right Calls-To-Action For Your B2B Website

delicious b2bmarketing

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. You now have converted a website visitor into a qualified lead that can be added to your database or CRM and your sales team can follow-up with them by email or phone. You can also login using your Twitter account: TODAY ON SEARCH ENGINE LAND TOP STORIES Google’s 2010 Holiday Logo: From St. b2bmarketing

Tapping Social Networks for Business: Interview with @ClaraShih.


After all, Shih created Faceconnector , an application that pulls Facebook profile information into’s CRM application. She also wrote The Facebook Era , which is chock full of insights on how to use social networks for business purposes. If you go to Cisco’s Facebook page, they have a great page there and it’s largely B2B oriented. Or Does It? 5.

11 Predictions for B2B Social Media in 2011

Social Media B2B

In 2010 social media made huge advances in B2B companies, but based on our review of our 2010 predictions , the adoption curve was not as steep as we anticpated. Just like Twitter’s early success was based on opening their datastream to developers for their own use, more and more internal applications will offer the ability to pull information together for a clearer picture of the organization. Social CRM will play an important role in tracking and achieving these conversions. 8. Mobile, Mobile, Mobile. With 4.6 Open APIs Support Information Portability.

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Customers Want Your Sales Efforts to Go Digital

Sales Intelligence View

CRM twitter facebook linkedin Sales Data customer 2.0Your customers are moving. Maybe not physically but their mental focus is, and has been changing for a while. As a sales person you have to adapt or die to the changing environment ahead of you. Your customers hardly have time to talk on the phone, check email and meet with vendors. Sure they make [.]. Prospecting Sales 2.0 socialprise Sales marketing insideview Enterprise 2.0

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

by Anonymous on Skin Whitening, Tanning, and Vaseline’s Controversial Facebook Ad Campaign Hah, Im still waiting for. by Anonymous on Serious Games Sessions Europe: Real Time Universe Simulator Your Facebook facts are a. One of the best sources of information is industry statistics. this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 Powered by Logic In Motion.

20 Posts to Start Your Week

Sales Intelligence View

If you have a B2B, Sales 2.0 or CRM blog that you would like added to my reading list, leave me a comment and you may see your name [.]. CRM Social CRM selling power crm 2.0 twitter facebook social media B2B customer 2.0 Here it is! Your Monday morning reading list from InsideView. Here are some of the blogs I read from last week that I wanted to share. Sales Intelligence Social Media Tips Sales insideview Enterprise 2.0 Web 2.0 Inbound Marketing social selling

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Copyright © 2010 Tiecas, Inc.

Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.

Tom Pisello

Thursday, October 07, 2010 Drive Budget Planning with the “IT Hierarchy of Needs&# For Information Technology, it’s not how much you spend, but what you invest in that matters. View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f.

Reviewing Our 2010 B2B Social Media Predictions

Social Media B2B

Before we start looking forward with predictions for 2011 in B2B social media, we thought we would look back at our predictions for 2010. This is something that definitely started to happen in 2010, but not to the extent that we might have thought. and social CRM. 2. Location did not happen for B2B companies in 2010. The growth of audio and video content has been huge in 2010. Google, Twitter and even Facebook pushed the notion of real-time to the top of their platforms, which helps B2B companies see the importance of social media adoption.

Best of 2009: Social Media Marketing, Part 1


Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. &#. Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.

LinkedIn as Facebook for the Business World

Digital Body Language

(note, this post was cross-posted on It's All About Revenue last week) I've long been a bit skeptical about the use of Facebook for sharing business content. I'm currently running an experiment to see if B2B content is "likeable" on Facebook , and while I have not compiled the data yet, the answers are looking bleak. Tags: Facebook LinkedIn Social media Discovery Content

Connect Your B2B Customers with Social Media Profiles

Social Media B2B

Use the number of Facebook friends, tweets, followers, etc. Gather insights from a Twitter feed or LinkedIn profile to provide marketing intelligence which can be used to create more personalized communications. Klout allows you to find and engage Twitter influencers based on topic or hashtag so you can understand their network value. Tags: CRM Lead Generation Sales Social Media 101 crm database flowtown klout marketing netprospex rapleaf Business is getting more and more social. If so, which ones? What : interests, brand affinities, lifestyles, and influence.

36 Awesome Social Media Blogs Everyone Should Read


Web Strategy by Jeremiah Owyang. -- For an analyst's perspective on high-level social media concepts and emerging trends like social CRM, take a minute to check out Jeremiah's blog. Techipedia -- From real-time search to Facebook, Tamar Weinberg covers a wide range of social media topics on her blog. 36 Awesome Social Media Blogs (In No Certain Order) 1. Check out Scott Monty's blog.

24 Full Service Tools to Manage B2B Social Media

Social Media B2B

Networks Supported: Facebook, Twitter. CoTweet’s standard edition offers a basic set of Twitter features with advanced team collaboration not typically available in a free social media management product. Networks Supported: Twitter. Networks Supported : Twitter, Facebook, LInkedIn, Foursquare, Wordpress. MediaFunnel is the Business Social Media (BSM) platform that will put you firmly in control of your organization’s Twitter and Facebook use. Networks Supported : Facebook, Twitter. Networks Supported : Facebook.

Who Won the 2010 Top Sales Awards?

Jill Konrath's Fresh Sales Strategies Blog

Thank to everyone who voted for me in the 2010 Top Sales Awards.     This award recognizes the people who have really made a difference in the sales space during 2010. Your support made a huge difference in the results, as you'll see in the results below. Your votes were combined with judge's to determine the ultimate winners in each category. Top Sales 2.0

Twitter for CRM – The Buzz Tab Turns One

Sales Intelligence View

The Buzz tab launched on May 11th, 2009 as the first Twitter integration for CRM (including Salesforce, Oracle CRM, Microsoft Dynamics, NetSuite CRM.)  Sales Intelligence Social CRM twitter facebook social media linkedin Yesterday marked the one year birthday of the SalesView Buzz tab.  While the launch was received with a great deal of enthusiasm by media and analysts (after all, what journalist wasn’t smitten [.].

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. Make your IT people & your CRM system work for you In B2B lead generation via PPC, there is no more important information than “which keywords are generating the best return?&# Not all leads are created equal. Conversion actions are not all created equal (e.g.

B2B 5

Best Cool Web Tools of 2009, Part 1


PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. For anyone who wants a cool, custom Twitter background but is design-challenged, My Tweet Space provides a wide selection of free and low-cost professionally designed backgrounds to enhance one’s Twitter presence. This is a cool alternative search engine that lets you search Google, Yahoo, Bing and Twitter simultaneously. CRM Diagnostic. Looking for a more powerful way to share presentations online? SlideSix. PeoplePond.

InsideView More Than Doubles Revenue in Record-Breaking Year

Sales Intelligence View

InsideView today announced that it finished 2010 on a record-breaking note, growing revenue more than 135 percent. During 2010, InsideView announced multiple record quarters, more than 50 new partners, multiple industry accolades, and the launch of social selling capabilities. In March 2010, InsideView also closed a Series B Round of funding for $11.5 Social CRM Technology B2B b2b sales CRM crm 2.0 million. Sales [.]. Notifications Sales 2.0 customer 2.0 Enterprise 2.0

Attack of the Customers Press Release

Paul Gillin

Brands have been piling into Facebook expecting to reap a bounty of positive PR, but they forget that these channels can be used to tear down as well as to build.”. Among his awards are Ernst & Young’s Pacific Northwest Entrepreneur of the Year and the Leader Award from CRM magazine. He was inducted into the CRM Hall of Fame in 2007. Twitter: @pgillin. 508-656-0734.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. How do you PROVE the value of Twitter?  While it’s ok to post your blog posts to Twitter, etc., Facebook (128).

B2B 0

How Your Business Can Twitter Better with Hootsuite

WindMill Networking

Any business who has a social media policy and uses Twitter or Facebook extensively to reach out to customers now can fully manage their social activities through this site. Hootsuite is an evolution of Twitter management that started out as “Brightkit” in 2008. The first and main network is Twitter, giving you the ability to manage multiple Twitter accounts.