2010 CRM Document Facebook Twitter 
Convince & Convert
AUGUST 10, 2010
We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. If they are social media savvy, you can follow up via Twitter direct message. It’s in our DNA. Customer service?
Convince & Convert
JULY 27, 2010
Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Indra Gardiner covered social media law in a way that I cannot.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Convince & Convert
JULY 21, 2010
You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. Have you read the Terms link provided by Facebook, Twitter or YouTube? She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients.
Convince & Convert
MAY 27, 2010
The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides.
Convince & Convert
MARCH 4, 2010
In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Also, I think another viable category for blogging for reputation, or to establish a voice of authority.
Convince & Convert
APRIL 6, 2010
Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights. Go to your Twitter account, and click on “listed&# next to your followers count, and see how the lists that include your Twitter account are named. What shows up in these search results?
Convince & Convert
SEPTEMBER 20, 2010
Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. The range of Facebook usage is just 37% – 51%. Twitter is even narrower at 36% – 46%. First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs.
Expert insights. Personalized for you.
133 
Let's personalize your content