Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?
Customer Experience Matrix
JUNE 27, 2013
That frankly didn’t take much insight, but I’ll brag a bit more about having pegged Adobe as needing to add marketing automation as far back as this post in 2009 and again in 2010. It still doesn’t put Adobe on equal footing with Oracle , Salesforce, SAP or Microsoft , since they all have major CRM platforms which Adobe does not.
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