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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Notion, Figma, Airtable, Miro, Slack, Coda) took two to four years of wandering in the dark before they found something that worked. Cold outbound works—it’s the second most common way to get your early customers.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Tom contacted me a few weeks ago with this idea and we’ve been working collaboratively on this project ever since. Perhaps our focus should be to gain credibility and trust — then work to build an enduring, meaningful relationship. He contributes regularly to the B2B Ideas@Work blog for MLT Creative.

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