How the most successful B2B startups came up with their original idea
Lenny's Newsletter
AUGUST 8, 2023
Each week I tackle reader questions about building product, driving growth, and accelerating your career. Notion, Figma, Airtable, Miro, Slack, Coda) took two to four years of wandering in the dark before they found something that worked. Cold outbound works—it’s the second most common way to get your early customers.
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