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Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

Users are not only conducting personal searches, but search engines are also being used in business settings. Google left Mainland China in 2010 due to censorship. This gives advertisers an opportunity to avoid the tense competition on Baidu and grab niche traffic at a much lower cost-per-click. Final Thoughts.

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Social Media Marketing Terms You Need to Know

ClearVoice

Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012. If you’re the only person talking about it, the engagement (and impact) will be minimal. If you’re using a personal profile, you are going against Facebook’s policy.

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When Did Programmatic Advertising Start: A History Lesson

Rev

This is when Google marketing cleaned up the mess, and launched AdWords , which offered CPC pricing and let advertisers pay to run campaigns solely on the Google network. As the year 2000 quickly approached, rumors of Y2K and crashing the internet became mainstream. But here is where this gets a little messy and mixed-up.

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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high.

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17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

It has to come from real people, with real opinions and personal passions. I see social selling and content marketing (and personal branding and social business!) Each has a different model but mostly you can buy this traffic on a Cost-Per-Click (CPC) basis. That means opening up and being human.

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What is Programmatic Digital Advertising?

Digilant

In this same time frame, Google launched AdWords, which allowed advertisers to run CPC-priced campaigns on the Google networks. However, programmatic digital advertising has grown much beyond the 2010-era. You can even target this person with one specific creative version of the ad you are running.

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How to Become a Stellar Guest Blogger

Online Marketing Institute

AdSense/CPC Blogging & RSS Design Getting Started Making Money Traffic / Promotion The Step-by-Step Guide to Guest Blogging June 14, 2010 · 33 comments This is a guest post by Ann Smarty of MyBlogGuest.com. Lisa’s Note: This is a very solid article by Ann, so I hope you take the time to absorb her information.

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