Marketing Insider Group

JULY 13, 2010

While social media is all part of a consumer revolution of peer-to-peer conversations and consumer-generated content, the Toolbox.com report states there is room for marketers to contribute since “online communities are open for participation and welcome the information and insights that their companies can add to the conversation.”

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Ambal's Amusings

FEBRUARY 18, 2010

We asked Britton Manasco "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Britton Manasco helps firms become thought leaders and trusted authorities through value-rich content such as white papers, success stories and executive presentations.

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

Industrial Marketing Today

APRIL 26, 2010

His 4C’s are: Content – the creation of a steady stream of engaging content Connection – connecting with the audience you wish to attract Communication – communicating with them in an ongoing conversation Conversion – and then converting them at the illusive moment of need What is content marketing?

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? If not, what’s stopping you ?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Ambal's Amusings

JANUARY 7, 2010

We have invited White Paper Experts to shed light on the following question: "What mistakes must a copywriter avoid in copy used for lead generation?" Recommended Resources from Experts on white papers. Michael Stelzner's Book Writing White Papers: How to Capture Readers and Keep Them Engaged.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Industrial Marketing Today

NOVEMBER 16, 2009

Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Copyright © 2010 Tiecas, Inc. What is it?

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JULY 23, 2010

How do you engage engineers and technical buyers on your website and build deeper relationships and achieve higher conversion rates? Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

The most simplistic approach to evaluating customer engagement is to measure conversion rates. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Copyright © 2010 Tiecas, Inc. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Webbiquity

FEBRUARY 10, 2010

This post was originally published on the WebMarketCentral blog in January 2010. This is a great potential source of new product/service enhancement ideas as well as topics for blog posts, white papers or other content. Twitter is a much more casual and conversational. To Be Part of the Conversation.

Twitter 100

Twitter Business Digg Thought Leadership 100

Industrial Marketing Today

JULY 20, 2010

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. Get Engineers Can Sell white paper now.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

markempa

JUNE 19, 2006

A new white paper by CSO Insights supports my research and shows that companies that support their sales teams with lead generation programs have higher conversion rates and increased sales effectiveness than those who dont. percent higher Conversion rate from leads to first calls is 16.5

Lead Generation 120

Lead Generation Generation Optimization Marketing Qualified Leads 120

KoMarketing Associates

APRIL 25, 2013

For example, if your primary website conversion is “contact us” or “request a quote,” that is a pretty big ask, requiring a certain level of trust from a prospect which ordinarily takes time to build. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue. Social media.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Valasys

DECEMBER 18, 2019

According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010. Drift is the world’s leading conversational marketing platform. These help the B2B marketers & product teams increase conversion, engagement & retention.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Online Marketing Institute

NOVEMBER 4, 2010

People said they couldn’t remember downloading the white paper.” When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. We had real problems with lead quality.” “We

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Buzz Marketing for Technology

MARCH 9, 2010

They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. Take for example your classic white paper. So here is my take …. According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

markempa

JULY 10, 2006

The article is based on a recent white paper , as well as research by CSO Insights. Brian Carroll and others extended the conversations so I thought I’d revisit the topic with some more thoughts. The article is based on a recent white paper , as well as research by CSO Insights. Every salesperson loves leads.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

JUNE 14, 2006

Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. Using the power of website analytics can help make that search a little easier.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

The ROI Guy

SEPTEMBER 17, 2010

Although a challenge, it is clear that overcoming these issues can improve qualified lead generations, drive more conversions, and reduce lenghthening sales cycles. White papers help customers learn about the typical issues customers like them face, and educate the buyer on best practices others have used to resolve the issues.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Everything Technology Marketing

FEBRUARY 19, 2011

Conversion Metrics More Important This question is being asked more frequently. While site traffic is still the #1 social media metric, according to eMarketer, the #2 spot is now occupied by conversion metrics. To put this in perspective, conversion metrics ranked only #8 a year ago, rising from 32.6%

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Chris Koch

JANUARY 15, 2010

But a white paper isn’t just content; it is data. It isn’t enough to develop idea-driven content and ship it out; we have to redesign the creation and dissemination processes so that readers are lured into conversations and relationships. PR becomes conversation. There is no visual, visceral confirmation of its impact.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

The ROI Guy

SEPTEMBER 3, 2010

The lack of preparation drives inefficient conversion, longer sales cycles, more discounting, and higher competitive losses. Are marketing and sales enablement teams producing the right presentations, white papers and tools for sales professionals to use in customer engagements? April 2009.

Effectiveness 40

Effectiveness Forrester B to B Sales Cycle 40

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Online Marketing Institute

DECEMBER 23, 2010

What is a reasonable conversion expectation from click to form fi. Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. 2010 All rights reserved. Why dont some of my keywords show, even though we bid very high? Newsletter problems?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. The way Donovan McNabb hates T.O. The way Lindsey Lohan hates non-alcoholic beverages. If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

ViewPoint

SEPTEMBER 20, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Play back to 2011 or 2010, and I think there’s been this ‘we thought things were going to be a little better after we got out of the deepest part of the downturn.’ And so that could be one explanation.”.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

ANNUITAS

OCTOBER 6, 2010

It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. Yet time and time again, these conversations arrive at the same end point: marketers get stuck when it comes to the actual implementing of a proper lead nurturing process.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. White papers? › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? What do people like to link to? Case studies?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

Adobe Experience Cloud Blog

MAY 17, 2011

It also can help hot leads move directly to sales, while allowing lukewarm leads to move quickly into lead-nurturing activities such as calls-to-action for white paper downloads, webinars or blog subscriptions. Which marketing programs will generate new leads and at what conversion rates. Commit to lead nurturing.

Sales Leads 48

Sales Leads Lead Scoring Lead Ranking Top of Funnel 48

Convince & Convert

APRIL 28, 2010

I also think this would pair great with a recent white paper by White Horse called the TIME Method. Read the white paper here: [link] Feel free to contact me if you have any questions. It is a social media engagement process that includes the idea of finding Influencers in your target markets.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Content Standard

SEPTEMBER 12, 2018

The term “vanity metrics” appeared in marketers’ vocabulary around 2010 , when teams realized web traffic, social media followers, and likes didn’t always affect revenue. Conversions or new leads generated: This number indicates how many visitors opted to exchange their contact information for more of your content.

Impressions 62

Impressions Lead Scoring Lead Ranking CMO 62

Anything Goes Marketing

NOVEMBER 15, 2009

jocebrown : Neither a white paper not a product is a campaign.you need to be solving a problem.cannot continue to be tactically focused #EE09 lauraramos : #EE09: Quality marketing talent must support a wide variety of disciplines. lauraramos : #EE09: Omniture measures conversion across channel and pipeline.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Adobe Experience Cloud Blog

MAY 30, 2010

1 marketing initiative for 2010. On the converse, a poll could be conducted on Twitter and encourage followers to subscribe to an e-newsletter to obtain results. Conversations are being conducted about your products, your brand and competitors on various digital channels throughout the web. Providing sales insight.

B2B Marketing 48

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 48

B2B Marketing Zone Posts

MARCH 3, 2010

February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Fearless Competitor , February 6, 2010 There is no question in my mind. Best of B2B Marketing.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40