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The New Customer Journey: How Live Video Is Transforming the Travel Industry

Contently

Stephen Oddo launched the tour company Walks in 2010. Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. People have more live video options than ever as they quarantine at home.

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Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. Remember 2010? In the world of content marketing , as in current affairs, big changes were afoot. In the world of content marketing , as in current affairs, big changes were afoot.

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7 Ways to Incorporate Video into Your Marketing Strategy

Zoominfo

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months. Today video remains a hugely successful tactic in the B2B marketing world.

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Content Marketing Showdown: Google vs. Facebook

Contently

Google’s YouTube content is an endless barrage of entertaining content. It does quirky well, too, with ads like 2010’s Speed Test that pitted Chrome against a potato strapped into a wacky Rube Goldberg Machine. The post Content Marketing Showdown: Google vs. Facebook appeared first on Contently.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. It makes my case for personalizing content , doesn’t it? When you personalize content for every segment of your target customer base, you’ll be sure to hit the mark every time. totaled $58.6

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B2B Marketing: 3 reasons for adopting video content into your marketing mix

markempa

Tweet Using online video advertising as another channel to support your lead generation efforts can help you craft a global audience of potential leads. Digital video can help keep your brand top-of-mind when it’s time for a purchase decision – if you create content designed for sharing versus selling. from 2010 to 2016.

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Survey: Marketers Want More Video. What Else Is New?

Contently

“There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. Video has been the talk of the marketing world for years.