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Website Accessibility: Is Your Website ADA Compliant?

Marketing Insider Group

In 2010, the ADA turned its attention to the internet with the release of standards for accessible design. These groups can encompass a lot of people, so it’s crucial to put techniques in place so they can easily use your website and understand the content. To be understandable means that everyone can understand your content.

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You can now filter the 10,000+ martech landscape by revenue, size, age and G2 ratings

chiefmartech

Further analysis in the chart above, comparing G2 ratings by average size of company in number of employees — which is generally correlated with a company’s age — further validates this hypothesis. It’s interesting to note that in this chart products in the Native/Content Advertising category have the worst average ratings.

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Underpin Your ABM Strategy With Account-based Advertising

DemandBase

By the 2010’s we were starting to see the concept of account-based advertising take shape that led us to the current evolution of identifying and targeting buying committees. Open Exchange buying not only on irrelevant sites and apps but often on content that is not brand-safe, content farms with excessive ad load, etc.

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Marketo 2010 User Summit Focuses on Revenue Performance Management

Adobe Experience Cloud Blog

The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. Marketo 2010 User Summit Focuses on Revenue Performance Management was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

This review is not only about validating the strategic paths chosen but to inspire excellence in execution as well. For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. In the US, 2.8

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Nielsen Brandbank Integrated with Productsup

Valasys

On the 22 nd of April, Nielsen Brandbank Integrated with Productsup to streamline product content flow across digital channels. Nielsen Brandbank is providers of product content creation management and publishing services while Productsup happens to be an eCommerce company facilitating data integration. About Productsup.

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Marketing By Objectives « The Effective Marketer

The Effective Marketer

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

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