Scoop.it

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. Boost retention ABM can help you improve customer retention rates by delivering targeted and relevant content throughout the customer journey. Let’s see some statistics proving ABM is a powerful strategy that helps your SaaS business grow.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Webbiquity

JANUARY 24, 2011

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. Monitor social media discussions of your company or product in real time? Create animations? Promote events through social media? Gather competitive intelligence?

Social Media 100

Social Media Tools Buzz Media 100

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. Channels, strategies and content. You can find an overflow of statistics. Cultural difference?

Social Media 53

Social Media Emarketing Forrester Media 53

Tomorrow People

NOVEMBER 30, 2011

Let’s start with some statistics: the number of worldwide email accounts is projected to increase from over 2.9 billion in 2010, to over 3.8 In 2010, the typical corporate user was found to send and receive about 110 messages daily. What’s the problem with b2b email marketing? billion by 2014.

Email Marketing 120

Email Marketing B2B Marketing Effectiveness B2B 120

Launch Marketing

SEPTEMBER 19, 2018

Although a social media presence is imperative to maintaining brand presence, the pressure to constantly create new and invigorating content can be exhausting. However, businesses are discovering a creative and successful loophole to the constant content dilemma: user-generated content. What is User-Generated Content?

User-Generated Content 59

User-Generated Content Generation Peer-to-peer Multi-Channel 59

Webbiquity

FEBRUARY 4, 2011

A concise explanation of how to use Google Chrome and the SEO Site Tools plugin to view social media statistics in GA. This last area can be a rich source of data for keyword targeting, future content development and navigational changes to improve the user experience.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

NuSpark Consulting

JANUARY 21, 2019

So we typically send emails that link to juicy, relevant content. In 2005, HubSpot gave birth to the concept of inbound marketing , which was all about attracting people to your company with informative content, search-engine-optimization and social media marketing. I became involved in content marketing about a decade ago.

Marketing AI 164

Marketing AI Practices Account Based Marketing Best Practices 164

ClearVoice

JANUARY 13, 2020

Personalized content recommendations have been around for some time now. Does personalization really make content marketing better? A personalization strategy typically involves capturing and collecting data related to prospects and customers and then building an experience that builds connections with those customers using content.

Marketing AI 69

Marketing AI Personalization Content Long Tail Marketing 69

Convince & Convert

JANUARY 22, 2014

Remarkably, this is up some 575% from the twenty-four minutes spent on mobile devices per day just three years prior, in 2010. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. This should ring the “mobile first” bell in your head.

Emarketing 167

Emarketing Marketing Websites Television marketing Mobile Marketing 167

Webbiquity

SEPTEMBER 2, 2014

There’s no question which type of posts here generate the greatest interest: statistics and research account for five of the 10 most-read posts (and eight of the top 20). Posts about marketing strategy were also popular (two of the top 10, four of the top 20), followed by content marketing, tools, and WordPress. October 13, 2010.

Stats 100

Stats eCommerce Statistics Social Networks 100

Online Marketing Institute

DECEMBER 15, 2010

The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. Pithiness : The white paper core content length must reasonably accomodate today’s time and attention challenged reader.

Paper 40

Paper Best Practices RSS Landing Pages 40

Contently

MAY 17, 2017

Numerous studies and statistics prove that video works. ” If you guessed 2010 and 2012 , respectively, you’d be right. A recent Contently survey showed that, in the next five years, senior marketers plan to invest in video more than any other type of content. appeared first on The Content Strategist.

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Online Marketing Institute

DECEMBER 6, 2011

Our Sites: Content Marketing Institute. Content Marketing World. Skip to content. Content Marketing Stats. B2B Content Marketing Assessment. « Must-See Content Marketing Examples From 2011. How to Climb the Engagement Pyramid with Public Sector Content » Tweet. Are you a PRO MEMBER?

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Webbiquity

OCTOBER 5, 2012

This is an update of the looking back at 100 post in July 2010. How to Write an Effective Business Blog (January 8, 2010). 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). The One Effective Use of Facebook for B2B Marketing (March 9, 2010). It Depends (October 13, 2010).

PR 100

PR Stats Social Media Twitter 100

ViewPoint

AUGUST 14, 2012

Over the next four weeks we will talk about all of the statistics on the following table, though today we are going to focus on lead rate: Based on over 60,000 completed company dispositions per year (annualized for 2012). In 2010 just over 40% of our dispositions or completed companies were from inbound responses.

Lead Generation 120

Lead Generation Sales Qualified Leads PointClear Generation 120

Convince & Convert

SEPTEMBER 20, 2010

It works for those kinds of accounts because the content or offering is SOOOO valuable that the engagement would only dilute it. It works for those kinds of accounts because the content or offering is SOOOO valuable that the engagement would only dilute it. Profile pictures for trending topics-U.S.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Hubspot

JULY 22, 2019

Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend. TV advertising spend actually climbed 16% from 2010 to 2017 , according to analysis by ARK Investment Management. In fact, on average, they're consuming 30 hours of video content on streaming platforms per week.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Exo B2B

MARCH 17, 2021

As experts in marketing strategies, ExoB2B recommends in some cases to assert themselves as such through an agressive content marketing strategy. Because for the last few weeks, I keep seeing statistics on the “Trust” factor or confidence if you prefer. I ’s too much bad content. Trust lies in business.

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Curation B2B 59

Convince & Convert

SEPTEMBER 22, 2010

And, you need to start unifying your content strategy across all channels. When I personally want to engage with a company/professional, I typically follow on Twitter, sometimes Facebook at a later date (if I love their content), then ultimately email updates if available. Email is all about actual audience. Will that open it?

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Convince & Convert

MARCH 25, 2010

Social media statistics and reporting, without the hassle. Social media statistics and reporting, without the hassle. Social media statistics and reporting, without the hassle. Social media statistics and reporting, without the hassle. Social media statistics and reporting, without the hassle.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 15, 2010

But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. Is Your Company in the Content Marketing Industry? Previously, content about Kodak products would have been created by the media. Smart, optimized content.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

APRIL 1, 2012

That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. Blog posts are not “ rocket content ” that gets printed out and elevated (like a rocket) to the C-Suite in your prospective customers’ organizations. sources in 2010.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

Convince & Convert

APRIL 1, 2012

That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. Blog posts are not “ rocket content ” that gets printed out and elevated (like a rocket) to the C-Suite in your prospective customers’ organizations. sources in 2010.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

Convince & Convert

APRIL 1, 2010

If Your Story is Inconsistent, At Least Leverage Your Content Ouch. But, it’s widely disparate content usage across social outposts that’s the real mystery. Unfortunately, the same lack of content leverage applies to photographs as well. Why isn’t the Manifesto it’s own tab? Your Web site. At a minimum.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MAY 11, 2010

The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary. I recommend starting with six, because it’s a meaningful amount of content and will address the tip of your question iceberg. Here’s how it works: 1.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Marketing Insider Group

JANUARY 20, 2011

The company culled through reams of research reports and statistics – all perfectly sourced. Facebook users sent 360 billion pieces of content. 107 trillion – The number of emails sent on the Internet in 2010. 255 million – The number of websites as of December 2010. million – Added websites in 2010.

Activities 100

Activities Stats Domain Internet Marketing 100

Convince & Convert

JANUARY 5, 2014

When Amber Naslund and I wrote The NOW Revolution in 2010, we created this graphic to describe the characteristics of the ideal community manager/social media practitioner. Statistical Analysis. Image from Bigstock.com. Since then, social media – and the skills needed to succeed in it – has changed substantially.

Social Media 166

Social Media Media Merchandising Communities 166

Porch Group Media

DECEMBER 30, 2019

Below is a list of 50 interesting trends and statistics as we look at the travel industry today and gain h into into what the future may hold. Gen Alpha, which refers to those born after 2010, is showing more signs of influencing family travel decisions and planning than previously thought, according to Expedia Group Media Solutions.”

Stats 72

Stats Trends Statistics Consulting 72

Hubspot

AUGUST 31, 2011

13 Mind-Bending Social Media Marketing Statistics. billion pieces of content (web links, news stories, blog posts, etc.) billion will be spent to advertise on social networking sites in 2011, a 55 percent increase over 2010. What is your favorite social media related statistic? Source ) Tweet This Stat!

Social Media 28

Social Media Statistics Social Marketing Media 28

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. If you want to get on his good side, send him something orange.

Work Management 142

Work Management Marketing Management Marketing Automation Services Service 142

Marketing Insider Group

NOVEMBER 9, 2010

Share: Read more from Social Media Blog , Blogwell , Marketing Mix , Social Media 4 Comments Post a comment Andrew Corliss Nov 9 2010 I believe blogging but all acts of social media are now necessary for businesses. Michael Brenner Nov 11 2010 Thanks Andrew! Your statistics back up my thinking! Overall great article.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. This means that if you strategically approach your video content , the outcomes could be phenomenal.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Marketing Insider Group

MAY 19, 2014

All of these mechanisms are pushing content across a world that now also sends millions of texts per second. According to the source, this is due to “external stimulation” like all that content marketing we’re producing and distributing across all the social media channels. Content on the internet tripled between 2010 and 2013.

Social Media 100

Social Media Mobile Advertising Media Stats 100

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Writing on the Web

JUNE 8, 2010

Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" LinkedIn went from 2 to 40 million in May 2009 and 60 million by February 2010. An interesting user statistic for LinkedIn is this: “Senior Executives” (est. Their story is here , and here.

Twitter 100

Twitter Linkedin Facebook Content Marketing 100