Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 11, 2010

Company news and industry SIC codes tied for third. Wait a minute, isn’t that what Content or Inbound marketing is all about? .&# Wait a minute, isn’t that what Content or Inbound marketing is all about? Achinta offers his industrial clients marketing for engineers by an engineer.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Go beyond the high-level demographics of SIC/NAICS codes and company size. WHAT : What do you expect your list to do?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

B2B Marketing Directions

AUGUST 30, 2020

Image Source: The B2B Institute Three topics have dominated much of the conversation in B2B marketing circles over the past few years - technology, data, and content. Meanwhile, content marketing has become nearly ubiquitous. The explosive proliferation of marketing technologies has been well documented.

SIC 98

SIC B2B Marketing Planning B2B 98

B2B Digital Marketer

OCTOBER 5, 2020

What’s great today that we didn’t necessarily have so much in the past is how we can get the awareness that we need for all of our content marketing.”. And so, so when I start thinking about that, you know, in the discussion we started having was around, you know, let’s just say orphaned content, right. Right, right.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52