Ambal's Amusings

JANUARY 31, 2011

Jonathan Kranz is the author of The eBook eBook: How to Turn Your Expertise Into Magnetic Marketing Material and coauthor, with Joe Pulizzi , of The Content Marketing Playbook. He’s all about writing helpful content and making screwy videos. The Content Marketing Playbook. Join the party ! Jonathan Kranz's Aha Moment.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Webbiquity

DECEMBER 16, 2010

, The Truth About Search Engine Optimization packs a tremendous amount of valuable knowledge into a compact barely-200-page space… eMarketing Strategies for the Complex Sale by Ardath Albee.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Ambal's Amusings

MAY 10, 2010

We asked Maria Pergolino "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Marketers will focus on creating sales-ready leads with marketing automation and inbound marketing as part of their demand generation process. How will demand generation evolve?

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Ambal's Amusings

FEBRUARY 28, 2010

We asked Sarah Mitchell "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" She specializes in Content Marketing for B2B companies. ” Sarah Mitchell 's Marketing Prediction for 2010. Sarah Mitchell 's Marketing Action for 2010. Sarah Mitchell.

Copywriting 100

Copywriting Sales Cycle Marketo Social Media 100

Ambal's Amusings

FEBRUARY 28, 2010

We asked Sarah Mitchell "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" She specializes in Content Marketing for B2B companies. ” Sarah Mitchell 's Marketing Prediction for 2010. Sarah Mitchell 's Marketing Action for 2010. Sarah Mitchell.

Copywriting 100

Copywriting Sales Cycle Marketo Social Media 100

Ambal's Amusings

FEBRUARY 28, 2010

We asked Sarah Mitchell "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" She specializes in Content Marketing for B2B companies. ” Sarah Mitchell 's Marketing Prediction for 2010. Sarah Mitchell 's Marketing Action for 2010. Sarah Mitchell.

Copywriting 100

Copywriting Sales Cycle Marketo Social Media 100

Ambal's Amusings

FEBRUARY 17, 2010

We asked Sarah Mitchell "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" She specializes in Content Marketing for B2B companies. ” Sarah Mitchell 's Marketing Prediction for 2010. Sarah Mitchell 's Marketing Action for 2010. Sarah Mitchell.

Promotion 100

Promotion Copywriting Sales Cycle Marketo 100

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Content marketing is one of the leading strategies for B2B today.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. If you want to get on his good side, send him something orange.

Work Management 142

Work Management Marketing Management Marketing Automation Services Service 142

Everything Technology Marketing

OCTOBER 18, 2010

Especially the top-3 challenges have grown significantly from 2009 to 2010: 1) Generating high-quality leads (from 69% in 2009 to 78% today) - Today's B2B marketers are tackling this issue with processes and technologies such as marketing automation and lead scoring in an attempt to only deliver qualified, truly sales ready leads.

B2B Marketing 100

B2B Marketing High Quality Lead B2B Lead Ranking 100

Marketing Insider Group

NOVEMBER 4, 2010

Because of these two things, in order to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable for the particular business you’re speaking with. This all means the B2B sales cycle is often very lengthy. and then provide targeted content based on that information.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Because of these two things, in order to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable for the particular business you’re speaking with. This all means the B2B sales cycle is often very lengthy. and then provide targeted content based on that information.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. If you want to get on his good side, send him something orange.

Work Management 130

Work Management Marketing Management Marketing Automation Services Service 130

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Marketing Insider Group

OCTOBER 7, 2010

The prospect’s answer will tell you what you need to do to advance the sales cycle. He is currently focusing on managing all marketing campaigns, Tele Vendors, and a direct sales force in North America to drive sales pipeline and demand generation through strategic marketing with proven results and a clear ROI.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Industrial Marketing Today

JANUARY 21, 2011

As all good content marketers know, engaging marketing content moves the needle. It persuades readers to take action and guides them along in their sales cycle in a logical manner. Pushing out blatant product-centric sales messages are sure to turn off your audience. billion of sales in 2010.

Sample 60

Sample Content Sales Qualified Leads Sales Cycle 60

Industrial Marketing Today

MAY 7, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 How has your role changed? Leave your comments below. Achinta offers his industrial clients marketing for engineers by an engineer.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Marketing Insider Group

AUGUST 12, 2010

Help sales fill their pipeline funnels. As the quality pressure starts to rise, you can only send to sales those opportunities that are further along in the sales cycle. our job is to support sales in their goal to acquire more customers and to keep our customers. kenny madden Aug 13 2010 Michael, Great post.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Ranking 100

Marketing Insider Group

JULY 19, 2010

The Representative must specifically address the content that was viewed Each person that searches the web has a specific purpose. The search term used and the content they found are big clues.” The Representative also needs to have the specific piece of content available in case the prospect would like it re-sent.

Work Management 100

Work Management Marketing Management Lead Ranking Lead Scoring 100

B2B Marketing Traction

JANUARY 19, 2010

Why should you consider Inbound Marketing in your 2010 marketing programs? Part 1 : Identify where and in what format(s) your prospects like to get information, then build outstanding and valuable content in those places and formats to attract your prospects. Instead of the sales cycle, Inbound Marketing recognizes the buy cycle.

Inbound Marketing 100

Inbound Marketing B2B Marketing B2B Paid Search Agency 100

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

The ROI Guy

OCTOBER 5, 2010

As a result, Internet fueled buying cycles have required B2B marketers to deliver more content and tools over more and more channels to actively engage ever more empowered, skeptical and frugal buyers. How important is content marketing becoming to B2B marketers? Return on investment in content marketing is not assured.

Paid Search Agency 40

Paid Search Agency Companies Buying Cycle Budget Programs 40

Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Each has its own pain points and needs the right content to address them. WHAT : What do you expect your list to do?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. In short, they are doing things that help them get found online.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Ranking 60

markempa

JUNE 8, 2005

Using thought leader content as a lead generation tool Content is king in demonstrating your thought leadership and expertise. I’ve found that creating good content doesn’t require a lot of budget but it definitely requires time, a desire to learn, and a willingness to teach others what you’ve learned. It must be relevant!

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” What is the key to shortening the buy cycle? Establish credibility, build a trusting relationship and maintain “top of mind” awareness throughout the buy cycle.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 26, 2010

Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. This 28-page white paper is chock full of useful information for aligning your marketing content with the industrial buy cycle. There are plenty of charts and graphs too.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?

Social Media 60

Social Media Social Marketing Media Planning 60

Influitive

OCTOBER 26, 2015

As a result, the company saw its membership skyrocket by about 60% in 2010. Through the program, they offered rewards for smaller acts of customer advocacy (like sharing content on social media or writing a review) and strengthened their relationship with their customers before asking for referrals.

Budget Programs 100

Budget Programs Examples Peer-to-peer Lead Ranking 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Ranking Lead Scoring 60

The ROI Guy

SEPTEMBER 17, 2010

Prospect driven buying cycles mean that buyers research solutions on their own, and do their own due diligence, engaging sales much later in the sales cycle. Although a challenge, it is clear that overcoming these issues can improve qualified lead generations, drive more conversions, and reduce lenghthening sales cycles.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JULY 9, 2010

2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! Achinta Mitra July 19, 2010 at 1:47 pm Eric, Thank you for posting your thoughtful comments. Achinta offers his industrial clients marketing for engineers by an engineer. {

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60