Ambal's Amusings

MAY 12, 2010

Why should B2B organizations commit a growing percentage of their budget to content creation? Why should you conduct content audits and create content maps to extract the most value possible from existing content assets by repurposing them in as many ways as possible? What actions should marketers take in 2010?"

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Webbiquity

FEBRUARY 16, 2011

What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. What new features should you get familiar with?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Ambal's Amusings

MAY 3, 2010

Why will small businesses get better and better at content marketing and do more and more of it in 2010 and beyond? We asked Newt Barett "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" He is also a leading thinker and evangelist for content marketing.

Small Business Marketing 100

Small Business Marketing Allocation Content Marketing Business 100

Ambal's Amusings

FEBRUARY 17, 2010

Michele predicts that content will continue to be a driving force in B2B marketing in 2010, especially as companies try to take advantage of social media. We asked Michele Linn "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Not all content is king!

Content 100

Content Buyer Personas Marketo Consulting 100

Litmus

JANUARY 12, 2023

Leveraging the latest design trends can help your brand establish (and maintain) relevancy—and can even help build trust with your subscribers. For example: are your email recipients more likely to resonate with an email template designed in 2010 or in 2023? Tiner shares: Pairing back on the amount of content.

Marketing AI 99

Marketing AI Design Email Marketing Trends 99

Ambal's Amusings

APRIL 12, 2010

Marketers should focus resources by creating a good content strategy. Jonathan Kranz urges B2B brands to make great strides with relevant content and forming communities. We asked Jonathan Kranz "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?"

Marketing & Strategy 100

Marketing & Strategy Advertising Agencies Content Fulfillment 100

Ambal's Amusings

JANUARY 31, 2011

Jonathan Kranz is the author of The eBook eBook: How to Turn Your Expertise Into Magnetic Marketing Material and coauthor, with Joe Pulizzi , of The Content Marketing Playbook. He’s all about writing helpful content and making screwy videos. The Content Marketing Playbook. Join the party ! Jonathan Kranz's Aha Moment.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Get creative.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Ambal's Amusings

FEBRUARY 8, 2010

We asked Rebel Brown "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" "Vendors who understand buyers and communicate relevant value will capture the next wave of spending." " Rebel Brown's Marketing Prediction for 2010. Recommended Resources.

Emarketing 100

Emarketing Vendors Content Marketo 100

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months. More than a billion hours of video content is watched on Youtube every day ( source ).

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing & Strategy Marketing Strategy 157

Content Marketing Institute

SEPTEMBER 4, 2018

Editor’s note: Explaining content marketing is a never-ending challenge. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. Content marketing as your family would understand.

Examples 111

Examples Content Marketing Paid Search Agency Content 111

Content Marketing Institute

JANUARY 18, 2019

Sites with user-generated content like Quora and Reddit can be gold mines for referring traffic to your website, boosting brand authority, and reaching niche audiences for your business. But you better respect what is and is not allowed on these powerful channels for distributing your content and increasing engagement. Click To Tweet.

Content Marketing 98

Content Marketing Paid Search Agency Content Lead Scoring 98

BenchmarkONE

AUGUST 4, 2021

Google uses bots called web crawlers to locate and index content on its own. But if you’re revamping your current website pages or building new ones , you can make your content easy to find by submitting an updated sitemap of your site to Google. Duplicate Content is Acceptable . SEO is a One-Time Task.

SEO 98

SEO SMB Keywords Tagging 98

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Establish a presence on relevant channels. The 2020 buyer journey is an online journey.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

Contently

JUNE 27, 2016

We are seeing a huge evolution in the business models for freelance writers,” Dotinga said, “and we have to make sure that ASJA remains more and more relevant.”. The company provides resources and support that Owens said they couldn’t provide themselves. Forging a path into content marketing. An ASJA for the 21st century.

Paid Search Agency 69

Paid Search Agency Content Marketing Work Management Planning 69

B2B Digital Marketer

MARCH 30, 2023

Jay shares his thoughts on the importance of creating valuable content for both current customers and new prospects. He emphasizes the need to tell a bigger story with top-of-the-funnel content that isn’t directly related to your product or service, and how this can help engage and captivate your audience.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. My advice (if you plan to do it) is to start accumulating content and building your lead nurturing library ASAP. How do you build your library of relevant lead nurturing content? But trust me its worth it.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Ambal's Amusings

NOVEMBER 4, 2009

But, in terms of content marketing, it's a great reminder to stay seasonal, relevant and creative. Read on for eight tips on how to ready your content for the holiday season. Think of ways you can package your content so that it becomes a gift or a special offer. Wrap up a gift. Help people stop binging.

Content Marketing 100

Content Marketing Paid Search Agency Content Forecasting 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new. What is content curation?

Curation 60

Curation RSS Content Marketing Web 2.0 60

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Ambal's Amusings

JUNE 9, 2010

We asked "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " 's Marketing Prediction for 2010. One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. Over to you.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 100

Ambal's Amusings

JUNE 9, 2010

We asked "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " 's Marketing Prediction for 2010. One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. Over to you.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 100

KoMarketing Associates

JULY 1, 2014

Created: March 4, 2010. “Building great content” is at the top of this list. Therefore, backlinks might not always satisfy the reason a piece of content is relevant to a particular search query. Created: December 17, 2010. If A Site Linking To Mine Gets Caught Selling Links, What Happens To My Site?

Link Building 120

Link Building Paid Content Google Advertorials 120

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. It is not just optimizing words within your marketing content. Why is it important?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Convince & Convert

JULY 20, 2010

In doing so, we’ve learned that findings resulting from search and social data mining are incredibly handy for informing creative and content, improving relevance and impact. In today’s post, it’s my pleasure to share some content relevance tips I’ve learned along the way. Easy – you listen!

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Hinge Marketing

JANUARY 29, 2020

Adoption of digital & content marketing techniques is up dramatically over the past three years. High-Growth companies go the extra mile and invest more effort towards creating high-value, high-quality content. Case studies, downloadable gated content, podcasts and primary research reports are great examples.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Spiralytics

NOVEMBER 14, 2023

Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Examples include educational resources, entertainment options, dietary preferences, and lifestyle choices. They have unprecedented access to information, online content, and social networks, allowing them to form opinions and make choices independently.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Content Marketing Institute

MARCH 14, 2018

Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. More on that in a moment, but first consider that technology marketers are achieving increased content marketing success.

Research 104

Research Budget Programs Paid Search Agency Account Based Marketing 104

Ambal's Amusings

FEBRUARY 18, 2010

We asked Britton Manasco "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Britton Manasco helps firms become thought leaders and trusted authorities through value-rich content such as white papers, success stories and executive presentations. Over to you.

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Ambal's Amusings

JULY 28, 2010

We asked Jessie Paul "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Jessie Paul's Marketing Prediction for 2010. Firms will build online communities by collaborating with a content partner, using an existing platform such as Ning, or creating their own.

Campaigns 100

Campaigns Conversion Ning Allocation 100

Ambal's Amusings

FEBRUARY 12, 2010

It’s time to collaborate with consumers to make goods and services better and more relevant. We asked Rick Liebling "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Rick Liebling 's Marketing Prediction for 2010. Recommended Resources.

Ad Exchange 100

Ad Exchange Paid Search Agency Social Networks Work Management 100

Ambal's Amusings

JUNE 28, 2010

We asked Cindy King "What are key international marketing trends and predictions for 2010? What actions should marketers take in 2010?" She is also adept at content marketing, international web marketing and social media marketing. ” Cindy King's Marketing Prediction for 2010. Recommended Resources.

Social Media 100

Social Media Social Marketing Media Marketo 100

Ambal's Amusings

FEBRUARY 4, 2010

We asked Jonathan Kantor "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" ” Jonathan Kantor's Marketing Prediction for 2010. As a result, the traditional text white paper will become less relevant to this savvier new media audience. Jonathan Kantor.

Paper 100

Paper Marketo Social Media Tagging 100

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. You can’t satisfy all of them with one-size-fits all content.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60