Tony Zambito

OCTOBER 18, 2015

As time progressed in the early decade of 2000 to 2010, reliance on the sales representative for product and solutions information began to diminish. The numbers bear this out as seen by several surveys showing content marketing effectiveness declining. The Internet Propels Buying Behavior Shifts.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Tony Zambito

DECEMBER 5, 2010

Reflecting on 2010, one cannot miss the incredible pace of change that is underway in B2B organizations as they adapt to the new state of mind of buyers.  Thinking Problem-solving, assessment, and contextual solution creation relevant to buyer initiatives and triggers will become necessary requirements.

Trends 100

Trends Buyer Personas AIDA Buyer's Journey 100

Tony Zambito

MAY 5, 2010

The CMO Council Marketing Outlook 2010 Report , published April 19th, points to the digital transformation of marketing.  Image by HubSpot via Flickr.   This annual report serves as a reliable bellwether of trends as indicated by approximately 600 senior marketers surveyed from a cross-section of industries. 

Social Media 100

Social Media Buyer Personas Media Marketing Automation Services 100