Biznology

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You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They built the content. Your content can be indexed by Google for the keywords it contains. They did the keyword research.

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Key Benefits the Right Domain Name Adds to your Brand

Biznology

Back in 2010, Google’s former head of the webspam team, Matt Cutts, emphasized that the difference between new and old domains is not a big deal. Today, Google prioritizes the quality and relevancy of your website. Instead of spamming your domain name with keywords, focus on its relevancy and value.

Domain 129
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What is Outside-In Marketing?

Biznology

As Mike announced on April 21, 2016, we recently published a book together called Outside-In Marketing: Using Big Data to Guide Your Content Marketing. It all started with my other book: Audience, Relevance and Search: Targeting Web Audiences With Relevant Content (ARS), which I co-authored with Frank Donatone and Cyntia Fishel.

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ISIS: a case study for smart brand building

Biznology

It also reflects the basics of smart brand positioning: • Market Opportunity – The disastrous war in Iraq after 9/11, the failure to create sustainable democracies after the “Arab Spring” in 2010, and the turbulent events in Syria between 2011 and 2014 left a power void in the area for the religious extremists.

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Innovators Wanted: Marketing to Generation Live

Biznology

Kids born between 1996 and 2010 are sometimes called Gen Z, the post-Millennials, or Generation C (for connected). Gen Live’s expectations for highly relevant and personalized content will rise. Photo credit: MikeMonello. I prefer to call them Generation Live – the generation that will be always on.