The State of the Blogosphere 2010
DECEMBER 13, 2010
Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty. startups.
Content Sharing: the What and Why
Social Marketing Forum
NOVEMBER 22, 2010
Why do people share content? Content is an enormously broad concept that we use every day without really defining it. We talk about how it should be: how important relevant and share-worthy content, how crucial it is in lead nurturing, how it makes or breaks our email marketing programs and even how it has become a currency. The focus on content relevance is normal. It has a lot to do with the increasing attention for the informative needs of the customer in a two-way world where he/she searches the content that he/she needs at that time.
Best Email Marketing Tips, Tactics and Metrics of 2010
FEBRUARY 21, 2011
items that should be in your 2010 email budget by BtoB Magazine. better approach may be a simpler newsletter design with a compelling hook to get the reader to click through to a more graphically-rich web page with similar but augmented content. While social media is the flashy show horse of online marketing, email remains the solid workhorse. Email Marketing Tips and Tactics.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. The State of the Blogosphere 2010 by Brian Solis.
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. tips for connecting with social media content by iMedia Connection. Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content, Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. by Kuno Creative. s, 50?s,
Start With Relevant, Aspire To Remarkable
SEPTEMBER 17, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Start With Relevant, Aspire To Remarkable September 17th, 2010 | By Jeremy Victor One truth that we can all agree to is that anyone can be a publisher today. Sign up.
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.
Marketing Automation Trends for 2010
JANUARY 12, 2010
In this post I want to focus on the trends in Marketing Automation for 2010. Creation of buyer-centric content. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Manticore Technology wishes you a full-funnel in 2010. predictions. The Contributors.
Ten reasons to blog – even if nobody reads it
grow - Practical Marketing Solutions
NOVEMBER 7, 2010
Search engines give preference to websites that have fresh, relevant content. Wegman’s grocery store employees blog about seasonal recipes and show how to use their food products in new ways. . 7) Indirect sales — Featuring blog-only promotions and offers or opt-in content can expose new sales leads. . 8) PR – Blog posts have the opportunity for massive reach.
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. And that leads to questions, like: What are the best ways to attract more (relevant) followers? Active interacting with others, engaging in conversations, and linking to valuable content.. How can I get more retweets?
Top 10 Takeaways from the 2010 Content Strategy Forum
Content Marketing Today
APRIL 30, 2010
Why An Effective Content Strategy is Fundamental to Effective Content Marketing. We hope you’re a firm believer in the value of content marketing. If so, you know how important it is to deliver relevant and valuable content to your most important current and prospective customers. Content strategy is the kissing cousin of content marketing.
Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. Which common mistakes should you avoid?
Is Foursquare Relevant for B2B Marketers?
Digital Body Language
MARCH 25, 2010
Whereas I’m far from a power user, I have unlocked a few badges (sadly, one of my first was the “Jetsetter” badge that is given for checking in at 5 airports), and I’m in strong contention for the Mayorship of Eloqua. However, it’s not clear that there is any relevant parallel of this in the business to business environment. The motivation to do this is startlingly small.
What You Really Must Know To Succeed in Social Media Marketing
Social Marketing Forum
DECEMBER 1, 2010
In social media marketing, value often means relevant content, tailor-made promotions, useful information and a “real” relationship. It's about people. And of course it also means value for your business: the bottom-line. Here is what you really should know to be successful in social media marketing. Social media marketing cross channel social media marketing
Primer: Understanding Word-of-Mouth Marketing in the Social Media Age
Social Marketing Forum
NOVEMBER 26, 2010
The key elements of successful word-of-mouth marketing are about value, relevance, excellent customer service, content and stories. Word-of-mouth marketing, communication and content: the importance of stories. To conclude this brief, here are some general content- and channel-related word-of-mouth marketing aspects to keep in mind. Content Sharing: the What and Why.
A fascinating “hardcore” B2B social media success
grow - Practical Marketing Solutions
JUNE 20, 2010
The case exemplifies an integrated approach to CRM, customer research, SEO, web design, content development, and social media marketing that I think you’ll enjoy! Attract new sales leads through relevant content. All reactions and visitor behavior was examined for possible sales leads. > Developed quarterly content plan based on themes established from research.
Internet Trends From The Web 2.0 Summit
B2B Marketing Insider
NOVEMBER 30, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 But she says advertising is back as creative is becoming more relevant. Holy Cow!
Are the 4Ps Still Relevant or In Need of a Major Reset?
The ROI Guy
FEBRUARY 10, 2015
Promotion - Communication to provide information to prospects about the products / services including advertising, public relations, content marketing, and sales presentations, collateral and tools. The big question nowadays, are these 4-Ps still relevant? Sources: Wikipedia: Marketing Mix - [link] Forrester Sales Enablement Conference 2010 Presentation. If you’ve taken a marketing course over the past few decades you were likely schooled on the 4-Ps: Product, Place, Promotion and Price. Developed in the early 60s by the marketer E.
The social prehistory of search engine marketing relevance and what it means for SEO and content
SEPTEMBER 12, 2010
Companies try to optimize their sites for keywords that are relevant to their. How people search for and find information has changed entirely. And that has a fundamental impact on marketing and communication. Since ages, search engine marketing pays a dominant role in the interactive marketing mix. Click title to read more
Efficient content: it's all about conversion, relevance & engagement
JULY 23, 2010
//. //. When marketers talk about online marketing and communication, it is often about campaign strategies, tactical approaches and platforms that help them to reach their customers and prospects the best way possible in order to turn. Click title to read more
7 Social Media And Content Marketing Articles You May Have Missed
OCTOBER 13, 2010
Over the past several months, I’ve contributed to a number social media and content marketing blogs around the web. Enjoy the rest of the article at the Content Marketing Institute. What you may be having a hard time finding after learning that “you are the media” and that you must “think like a publisher” is content to help you learn how to do so. Sign up.
Top 30 Most Useful Facebook Blog Posts of 2010
DECEMBER 23, 2010
Since Facebook is where Americans spend more time than anywhere else on the Internet , our needs as social media marketers as well as professionals to stay on top of the latest trends in 2010 regarding the social media gorilla are as important as ever. Unsurprisingly, it’s all about great content, but it’s the way in which you develop your Page that can foster this.
Top 25 Articles and 8 Topics in B2B Marketing for March 2010
B2B Marketing Zone Posts
APRIL 5, 2010
March 2010. Great stuff in the world of B2B Marketing for March 2010. Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. March 5, 2010.
How to Calculate Social Marketing ROI
JUNE 24, 2010
Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. We think richer measures such as referring keywords, top content, bounce rate, average time spent on site, pages-per-visit and content analysis yield more actionable insight that will only get better. They include Indium Corp., EMC Corp. 1900%.
6 Rules for Content Marketing
Modern B2B Marketing
AUGUST 27, 2010
Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects. It is relevant – generic materials that are not highly relevant to a reader will not result in increased success. It closes a gap – content marketing should answer a business question or problem.
Best Google AdWords Tips and Tactics of 2010
JANUARY 28, 2011
According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009. In addition, more than half of companies that use paid search increased their budgets for it last year. Google Instant) and changes within AdWords itself. When should you use the AdWords Editor?
7 Strategies for Using Content to Market Industrial Products
Industrial Marketing Today
MAY 14, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Thanks for sharing!
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. making it as simply as possible for visitors to share your site content across multiple social networks), and social analytics. Whatever.
Overcoming the B2B Marcom Manager's Content Conundrum
APRIL 29, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Overcoming the B2B Marcom Manager’s Content Conundrum April 29th, 2010 | By Joan Damico B2B marcom managers solve the content conundrum with a social media workflow.
Exclusive Interview With SAP's Director Of Social Media - Michael.
AUGUST 24, 2010
Jeremy: Tell me a bit about yourself, your role in SAP , and the size of the team that is responsible for social media, content marketing, and online communities. Traditional content marketing and online community marketing in our company is typically managed by our global teams, however, there is a percentage that is done locally. Technology Naughty Vs. Nice In 2010 2.
Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
JULY 7, 2010
That is content – read marketing material of any kind – that is created and crafted in a way that is makes a personal connection and demonstrates a real life understanding of the people to whom the company is trying to market. Forget social media and content marketing for a moment, the reason buyer personas matter so much is that B2B buyers and B2B buying has changed. Right?
What Content Marketing Will Look Like in 2016: 40+ Predictions
DECEMBER 14, 2015
It’s hard to believe that this marks the eighth year of our annual content marketing predictions. Regardless, it’s still clear that the content marketing space is the most dynamic and exciting sector in the marketing industry. While I am ever the optimist, my personal content marketing predictions for 2016 are a bit of a mixed bag (and are sure to be wrong).
6 Tips for Understanding the B2B Business Decision-Making Process.
APRIL 28, 2010
content marketing communications strategy that recognizes this as every business buyer’s position can make the difference between an engaged prospect or an unsubscribe, a loyal customer or a lost sale. Tips for Getting Business Buyers Engaged With Content Marketing Let’s face it. Get the timing right—send relevant communications based on where they are in the buying cycle.
Best SEO Guides, Tips and Resources of 2010
JANUARY 26, 2011
How can PDF content be optimized for search? Neil Patel provides an excellent and largely non-technical guide to SEO success, from keyword research and content development through meta tags, search-friendly URLs and link building. Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. What common SEO mistakes are critical to avoid? SEO Basics.
Deconstructing the Four Stages of the Industrial Buy Cycle
Industrial Marketing Today
MAY 26, 2010
Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. The stages are: Needs Awareness Research Consideration & Comparison Procurement The white paper then goes on to explain how industrial marketers must match their marketing content to the buyer’s stage in the buy cycle. of Tiecas, Inc.
Upcoming Event: How To Build A Demand Generation Machine With.
APRIL 26, 2010
First Event: How To Build A Demand Generation Machine With Online Events WHEN: Wednesday, April 28, 2010, 11:00pm PDT / 2:00pm EDT / 7:00pm BST Every marketer responsible for lead generation and nurturing knows the power of online events. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Technology Naughty Vs. Nice In 2010 2.
Content Marketing: What Content People Share And Why They Do It
MAY 22, 2011
Why do people share content? However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. Content is an enormously broad concept that we use every day without really defining it. We talk about how it should be: how important relevant and share-worthy content, how crucial it is in lead nurturing, how it makes or breaks our email marketing programs and even how it has become a currency.
Top 15 Recommended Social Media Books of 2010
DECEMBER 2, 2010
It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010. With the growing use of social media by both businesses and professionals, there was another influx of excellent books regarding its various uses that were published in 2010. Blogging & Content Marketing. Socialnomics by Erik Qualman.
How to use social media for B2B
MARCH 19, 2010
Find and track the relevant conversations in social media and online. Monitoring can be used to discover customers and prospects that are most relevant for your offerings by observing the patterns and topics of their conversations. Social media are repositories for discussions and content on every possible topic. Image by HubSpot via Flickr. Here they are: Monitor. Engage.
Exclusive Interview Eloqua's Director Of Content @jchernov.
AUGUST 30, 2010
Well, this week, in my interview Eloqua’s Director of Content, Joe Chernov ( @jchernov ), you’ll benefit from the same thing. We cover marketing automation, the recent consolidation in the industry, and of course, b2b social media, content marketing and ROI. This notion of “social content … with a purpose” is what I am most excited about. It was Michael. That’s DBL.
4 Secrets of Socially Shareable Content
Savvy B2B Marketing
DECEMBER 16, 2010
You understand that none of this works unless you're also down with content marketing, and you work hard to create excellent content so you have something to blog/tweet/Facebook about. You publish your content and promote it through social channels, but it just sits there like the shy girl at the prom, looking at its feet, waiting - hopelessly - for an invitation to dance.
Translate Features into Benefits if You Want Your Marketing.
Industrial Marketing Today
JULY 6, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.” I’m not disputing that nor am I making a new revelation.
7 Factors To Consider Before You Follow Someone On Twitter
JUNE 9, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Factors To Consider Before You Follow Someone On Twitter June 9th, 2010 | By Jeremy Victor Two of the most common questions asked when some begins using Twitter are, “Who should I follow?