Marketing Insider Group
OCTOBER 5, 2010
What we really want is to “manage&# demand from awareness to consideration to purchase intent. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. So…Demand Generation cannot stop at the sale. All rights reserved.
Digital B2B Marketing
APRIL 29, 2014
It isn’t because publishers’ offerings are flawed, because visitors have developed sponsored content blindness or because we have all developed an aversion to all sponsored content. Native published content functions like the publication’s own editorial content. The Reality of Marketing Content.
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Convince & Convert
MAY 13, 2010
Social media creates kinship between companies and customers, and kinship equals purchase intent. While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. It’s not viral unless it is.
Convince & Convert
OCTOBER 20, 2010
That was the premise of my presentation to the BOLO 2010 conference in Scottsdale this week, where 150+ agency principles convened to drill deep into the speedy digital future of professional marketing services. Help clients humanize their brands and in so doing drive kinship and purchase intent. Interpreter. Politician.
Convince & Convert
APRIL 28, 2010
Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. 80% of consumers content about products and services created by just 16% of the population – [link] [link] Laurence Bret Who are your influencers?
Convince & Convert
MARCH 3, 2010
Communicate with Content After strategic thinking, the key to social media success is content creation. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle.
Adobe Experience Cloud Blog
OCTOBER 4, 2011
Fast forward to 2005, and marketing with online content starts to take shape. 2009 and 2010 became the years of analytics, where marketers began to realize the necessity of possessing activity intelligence. Having an online presence that’s consistent with your offline brand begins to become top of mind for marketers.
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