Anything Goes Marketing

DECEMBER 21, 2009

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. The key to sending relevant communication is to automate the process.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Marketing Insider Group

MAY 27, 2023

And no surprise, he and his co-host, Chris Penn, are still churning out some great content. ” She talks about the process of trimming content for her book, insights on empathy in interviews and marketing, and even her conversation with David Lee Roth. Marketing podcasts (and coffee) are hot!

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. “Image ads (a.k.a.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Vision Edge Marketing

JANUARY 24, 2023

Has it been bought into, and adhered to, by those who will use the content to guide their everyday decisions? Let’s explore five critical components of the planning process in a bit more detail. Often at this stage of the planning process, we have found that companies start to make a list of tasks and milestones.

Planning 211

Planning Peer-to-peer Contingency Planning Business 211

Anyword

DECEMBER 20, 2023

While AI has made it easy for businesses to effectively create content at scale, it has also brought about the issue of “AI content hallucinations,” where fact and fiction can become blurred. This poses a significant risk to brand’s content marketing success, potentially resulting in disastrous consequences.

Tips 40

Tips Lead Ranking Rules Content 40

Content Marketing Institute

OCTOBER 29, 2017

This was the day that one of our biggest clients, the one we delivered our best results to and was the most revered of all our case studies, decided not to renew our service (we provided qualified leads for content agencies). She said she absolutely loved the blog and felt like she found her calling around content marketing.

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111

Convince & Convert

FEBRUARY 2, 2015

Tweetable Moments Content is the blood that flows through all organs of the company. Carlos_Abler Tweet This Carlos Abler was given the opportunity to jump in as the “content czar” at 3M after he had been working for the company as a contractor in 2010. As with anything new, there is an adoption curve.

Paid Search Agency 141

Paid Search Agency Content Marketing Companies Verticals 141

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking. One issue: content can be all over the place.

Social Media 162

Social Media Generation Media Peer-to-peer 162

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They built the content. Your content can be indexed by Google for the keywords it contains. They did the keyword research.

SEO 217

SEO Lead Ranking Lead Scoring Keywords 217

Contently

OCTOBER 19, 2017

Content marketing studies tend to be happy-go-lucky affairs. Every year since 2010, the Content Marketing Institute has put out one of those studies on the state of content marketing. CMI’s analysis of B2B content marketing is a prime example of how to get earned media. Centralized content teams are the norm.

Studies 110

Studies Top of Funnel B2B Marketing Content Marketing 110

Content Marketing Institute

DECEMBER 7, 2018

Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” You could write a great piece of content, but your readers won’t trust it (and many won’t even read it) if it’s full of spelling and grammar errors. Proofreading: Grammarly.

Automation 99

Automation Marketing Automation Services Work Management Marketing Analytics Tools 99

Ambal's Amusings

MAY 12, 2010

Why should B2B organizations commit a growing percentage of their budget to content creation? Why should you conduct content audits and create content maps to extract the most value possible from existing content assets by repurposing them in as many ways as possible? What actions should marketers take in 2010?"

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Scoop.it

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. This process has become even more straightforward with the appearance of intent data. Boost retention ABM can help you improve customer retention rates by delivering targeted and relevant content throughout the customer journey.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Content Marketing Institute

NOVEMBER 12, 2017

How much will the evolving landscape of AI impact content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I was surprised.

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

SmartBug Media

JUNE 13, 2023

A Shopify-Instagram integration gives your brand access to your customers (and potential customers) while they browse content, not necessarily while they shop. Instagram: Key Features Instagram ’s original intention to share photos with friends has evolved significantly since its debut in 2010.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

WriteSpark

FEBRUARY 1, 2011

A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each. Has your company made this analysis?

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

FEBRUARY 1, 2011

A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each. Has your company made this analysis?

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

Marketing Insider Group

JUNE 3, 2010

But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. Get creative.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

JUNE 2, 2010

Second, you need to have compelling content that meets the prospects needs. Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. The days of sending a list of contacts to sales is over. Some creative marketers call these lists suspects.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Sprout Social

MAY 31, 2022

When Instagram launched in 2010, users could only share square images from their mobile devices. Professionals running a business account might want the option of posting to Instagram on desktop for the following reasons: Simplify the publishing process. Being able to post to Instagram from your PC simplifies this process.

Ideal Customer Profiles 130

Ideal Customer Profiles Mobile Marketing Work Management Tagging 130

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking. The problem? So what gives?

Social Media 130

Social Media Generation Media Peer-to-peer 130

KoMarketing Associates

JUNE 16, 2014

As my World Cup fever symptoms begins to take hold, I’ve started to draw some comparisons of this year’s event to my job as a content marketer. So, without further delay, here are the 5 lessons I believe content marketers can take from the 2014 World Cup: 1. Developing buyer personas is a critical piece of this process.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Ambal's Amusings

APRIL 21, 2010

Why should you quickly groom internal resources for content assets and blogging? We asked Galen De Young "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". The smartest B2B marketers will master how to leverage and optimize content across search, email, and social ".

B2B Marketing 100

B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100

Adobe Experience Cloud Blog

OCTOBER 20, 2010

The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. The process starts when a prospect first encounters your company and extends throughout the customer’s lifetime with the company. revenue touchpoints) across the revenue cycle.

Marketo 48

Marketo Work Management B2B Thought Leadership Salesforce.com 48

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Webbiquity

FEBRUARY 4, 2011

This last area can be a rich source of data for keyword targeting, future content development and navigational changes to improve the user experience. While a few of the mistakes that Tom Funk identifies here are specific to ecommerce sites, most apply more broadly as well, e.g, How to Add Google Analytics to a Facebook Page Tab by SitePoint.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Sales Engine

JUNE 28, 2016

If a person regularly takes the calls-to-action in your outbound email campaigns, downloads content from your website, follows your company on social media, and has visited your product pricing page, that person has self-identified as someone who is very interested in your product or service. Next, agree on a process.

Marketing Qualified Leads 136

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 136

Marketing Insider Group

AUGUST 30, 2011

I am bummed that I will not be able to attend Content Marketing World next week, so I’ve been reading all the great content coming out from the amazing team over at the Content Marketing Institute. And it centers on the question: “what is greatest challenge in content marketing?

Content Marketing 100

Content Marketing Content Paid Search Agency Template 100

Martech

APRIL 3, 2024

Q: You have extensive career experience in email marketing, content and B2B strategy. What is interesting is that I finished graduate school at the very bottom of the recession in 2010, and it was a time in which not only could you not get an interview, but also there was nothing even to apply to. In your inbox.

B2B Thought Leadership 67

B2B Thought Leadership Thought Leadership Press Conference 67

Hubspot

APRIL 13, 2017

I’ve always been obsessed with content – how its message has the ability to inspire, educate, motivate, and drive people to take action, whatever that action may be. This poses an obvious issue to those who aspire to be found online through non-paid search, as you need content to be successful. Once I learned this, I was hooked.

Enterprise Management 70

Enterprise Management Work Management Paid Search Agency Marketing Management 70

Webbiquity

FEBRUARY 10, 2011

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Outreach

JANUARY 1, 2020

These were the most helpful, informative, and inspiring Sales Engagement podcast episodes of the 2010’s. Kyle and Ben talk about why visual prospecting is better (hint: people process visuals 60,000 times quicker than words), as well as what images are most effective to help get you started. Josh Braun, Founder at SalesDNA.

Cold Calling 72

Cold Calling Outreach Tactics Process 72

Content Marketing Institute

JANUARY 29, 2019

You’re a contestant on a Content Marketing Game Show and you see three marked doors. Behind each door is a content marketing position. With Door 2, you create content about forensic accounting – a topic that’s boring and complex for most. And with Door 3, you create content marketing for a service that’s undifferentiated.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Case Studies 98