Ambal's Amusings

JANUARY 31, 2011

Jonathan Kranz is the author of The eBook eBook: How to Turn Your Expertise Into Magnetic Marketing Material and coauthor, with Joe Pulizzi , of The Content Marketing Playbook. He’s all about writing helpful content and making screwy videos. The Content Marketing Playbook. Join the party ! Jonathan Kranz's Aha Moment.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. Get creative. Videotape your interview and post it online.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

ClickZ

JULY 16, 2019

Says Sciuto, “Millennials and Centennials (people born 1994-2010), expect brands to be relevant across all touchpoints, but are also focused on the community and the planet. Marketers should think about the consumer experience as an integrated view that covers all touchpoints as well as the role and relevance of each touchpoint.”.

Touchpoints 110

Touchpoints Paid Search Agency Advertising Agencies Lead Ranking 110

Navigate the Channel

JANUARY 2, 2024

However, a growing concern among consumers and businesses alike is the relevance and accuracy of reviews that are older than a few months. The Aging Review Dilemma While online reviews are undoubtedly valuable, the issue of their aging presents a conundrum for both consumers and businesses.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

DivvyHQ

FEBRUARY 21, 2019

They reflect themes and conflicts that present themselves in our everyday lives — often in amusing, dramatic or profound ways. Instead, we’re offering up our list of the all-time most pertinent movies for content marketers. Must-See Movies for Content Marketers. The Social Network (2010). The Post (2017).

Content Marketing 66

Content Marketing Planning Content Television marketing 66

The ROI Guy

FEBRUARY 10, 2015

Promotion - Communication to provide information to prospects about the products / services including advertising, public relations, content marketing, and sales presentations, collateral and tools. The big question nowadays, are these 4-Ps still relevant? In a world that has changed so much over the past 55 years, likely not.

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40

KoMarketing Associates

JULY 1, 2014

Created: March 4, 2010. “Building great content” is at the top of this list. Therefore, backlinks might not always satisfy the reason a piece of content is relevant to a particular search query. Created: December 17, 2010. If A Site Linking To Mine Gets Caught Selling Links, What Happens To My Site?

Link Building 120

Link Building Paid Content Google Advertorials 120

Contently

JUNE 27, 2016

We are seeing a huge evolution in the business models for freelance writers,” Dotinga said, “and we have to make sure that ASJA remains more and more relevant.”. Forging a path into content marketing. Cleaver is the first development chair of the ASJA Educational Foundation, which was founded in 2010 under the ASJA Charitable Trust.

Paid Search Agency 69

Paid Search Agency Content Marketing Work Management Planning 69

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. I’d be happy to share my slide presentation with you, too).

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Is content marketing required for professional services companies?

Work Management 142

Work Management Marketing Management Marketing Automation Services Service 142

Marketing Insider Group

SEPTEMBER 15, 2010

Content: in building strong customer relationships, you have to provide valuable information that meets your customer needs. In social media content is not necessarily about creating white papers or videos. And something that is often overlooked: simply sharing the valuable content of others. The reason is context.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Is content marketing required for professional services companies?

Work Management 130

Work Management Marketing Management Marketing Automation Services Service 130

Everything Technology Marketing

FEBRUARY 19, 2011

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. of respondents using this metric in 2010 to 65.7% One of my favorites is a content-centric approach. Great question.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Buzz Marketing for Technology

OCTOBER 25, 2013

population between 2000 and 2010, rising from 35.3 million in 2010. online content, messaging, images, offers) in the right way on the right channels at the right times and places? Are the products and options presented meaningfully on a small screen? Should you parse and meter the content differently?

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

KoMarketing Associates

APRIL 2, 2019

We already know that the B2B journey is powered by content as prospects want to self-educate. In general, B2B decision makers are looking for content about new trends, industry analysis, and key statistics they can use in their work. And they’re willing to spend time consuming content. Whatever audiences want, they want it now.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

Content Standard

FEBRUARY 18, 2016

When it comes to B2B content strategies, this can be a simple and highly effective selling point. The trick is finding companies that can deliver on what they promise, and within this challenge lies a key to an effective content marketing strategy. But many companies in the B2B space simply want to help other businesses succeed.

Skype 75

Skype Enterprise Management Work Management Marketing & Strategy 75

Convince & Convert

JULY 20, 2010

In doing so, we’ve learned that findings resulting from search and social data mining are incredibly handy for informing creative and content, improving relevance and impact. In today’s post, it’s my pleasure to share some content relevance tips I’ve learned along the way. Easy – you listen!

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

The Effective Marketer

JUNE 23, 2009

If you haven’t done already, check out the review of the first 5 presentations. Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Ambal's Amusings

FEBRUARY 18, 2010

We asked Britton Manasco "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Britton Manasco helps firms become thought leaders and trusted authorities through value-rich content such as white papers, success stories and executive presentations.

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

KoMarketing Associates

MAY 28, 2015

For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. In the US, 2.8

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Content Standard

JUNE 12, 2018

The social-focused Vatican News service, launched in 2010, now claims more than four million followers across YouTube, Facebook, Twitter, and Instagram. But the organization is content to pursue granular achievements in the meantime. But the organization is content to pursue granular achievements in the meantime.

Social Media 84

Social Media Media Marketing & Strategy Fulfillment 84

Marketing Insider Group

FEBRUARY 5, 2014

One of the biggest trends in marketing was defined in one of the top Slideshare presentations from last year. Nestled at number 22 was a presentation on “growth hacking.” The term was first used by startup marketing consultant Sean Ellis in 2010. Does that make marketing more or less relevant?

Wikipedia 100

Wikipedia Startups Marketing & Strategy PR 100

Marketing Insider Group

NOVEMBER 1, 2010

Now you can begin implementing these simple steps: Listen: drive insights across your organization and identify the key themes, topics, tones and influencers in your marketplace Respond: identify what kind of conversations you want to take part in and what kind of thought leadership you can present. Allow your content to be shared.

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Marketing Insider Group

SEPTEMBER 9, 2010

But while social media offers an opportunity to extend the reach of a brand message, it also presents great risks through that extension. AdAge recently asked these same questions in “What’s Your Brand’s Social ID?&# where they identify social media as presenting an “emerging crisis of brand identity&#.

Social Media 100

Social Media Brand Identity Branding Media 100

Litmus

APRIL 1, 2021

2010 – Triggered emails become the norm, with 48% of marketers now sending triggered emails. 2014 – Dynamic content is used to create personalized experiences with subscribers. Check out this email from 2010. Here’s a present-day example of a button with a bevel and emboss effect: Source: Really Good Emails.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. You can’t satisfy all of them with one-size-fits all content.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Training 100

Training Planning Work Management Marketing Management 100

Marketing Insider Group

JULY 21, 2010

While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve. Title and topic of content influenced searches more so than content types. The search queries were clustered into 4 groups: Brand, Issue, Solution and Comparison.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Convince & Convert

APRIL 1, 2010

If Your Story is Inconsistent, At Least Leverage Your Content Ouch. But, it’s widely disparate content usage across social outposts that’s the real mystery. Unfortunately, the same lack of content leverage applies to photographs as well. Why isn’t the Manifesto it’s own tab? Your Web site. At a minimum.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Content Standard

MAY 18, 2017

Immediate responses need to be made carefully, and they need to involve both executives and PR experts guiding content and other marketing decisions. Every crisis offers a built-in talking point that can direct your early content strategy. Only opt for transparent content if you’re comfortable with being honest.

PR 50

PR Brand Identity Branding Transparency 50

Marketing Insider Group

DECEMBER 1, 2010

Here is a copy of the presentation Confessions of a B2B Marketer as well. When we start with customer needs and pains and then craft solutions, offers, content and marketing programs towards the customers, our businesses will start to sustain growth. Rose Dec 1 2010 Lots of good points here, Michael. It used to be so easy.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Biznology

APRIL 28, 2016

As Mike announced on April 21, 2016, we recently published a book together called Outside-In Marketing: Using Big Data to Guide Your Content Marketing. It all started with my other book: Audience, Relevance and Search: Targeting Web Audiences With Relevant Content (ARS), which I co-authored with Frank Donatone and Cyntia Fishel.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Marketing & Strategy SEO 80

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? Michael Brenner May 16 2010 Thanks Barb.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? Michael Brenner May 16 2010 Thanks Barb.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100