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Why Marketing Best Practices May Sabotage Your Results

NuSpark Consulting

I feel comfortable doing things by the book and following marketing best practices. Every once in a while, however, at NuSpark Marketing we stray from the best-practice guidelines. Because people don’t like being sold to, an email-nurturing best practice is to prioritize educational emails over sales messages.

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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

I was truly impressed with the quality of the presenters and their content. They showed that there are many best practices that we can all learn from. This was my first effort as a “Live-Blogger&# and I hope the speakers feel that I captured their presentations well. Identify your influencers. Click here to cancel reply.

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The Hottest B2B Marketing Insider Topics Of 2010

Marketing Insider Group

On May 7th, 2010 I started this journey to document my thoughts and perspective on B2B Marketing. Since that time, I have written 60 posts, nearly 10,000 of you have come to my site, from over 120 countries, viewing more than 20,000 pages of content. And here are the top 10 posts from 2010 based on volume: 1.

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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. content grazing.

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10 Best Posts of 2010

Buzz Marketing for Technology

This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

It makes my case for personalizing content , doesn’t it? When you personalize content for every segment of your target customer base, you’ll be sure to hit the mark every time. Marketers would be wise to create content that appeals to Asian and other markets in emerging nations. Image courtesy of Visual Capitalist. totaled $58.6

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. This concept needs to be at the forefront of your planning in 2010.