Biznology

MARCH 23, 2018

The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you. Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? Or tell me to shut up and talk about something else. . But hold on.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Webbiquity

FEBRUARY 16, 2011

What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. What new features should you get familiar with?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Ambal's Amusings

FEBRUARY 3, 2010

We asked Gordon Graham "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" “Stop copy-writing and start creating great content: it’s the most sure-fire thing you can do. ” Gordon Graham's Marketing Prediction for 2010. Content Marketing Today.

Paper 100

Paper Content Marketo Consulting 100

Ambal's Amusings

MAY 12, 2010

Why should B2B organizations commit a growing percentage of their budget to content creation? Why should you conduct content audits and create content maps to extract the most value possible from existing content assets by repurposing them in as many ways as possible? What actions should marketers take in 2010?"

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Ambal's Amusings

AUGUST 25, 2010

We asked Russell Sparkman "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Russell Sparkman of Fusionspark Media is a veteran New Media marketing communications producer & consultant, having produced content marketing projects for the web since 1999.

Content Marketing 100

Content Marketing Storytelling Content Marketing & Strategy 100

Ambal's Amusings

MAY 3, 2010

Why will small businesses get better and better at content marketing and do more and more of it in 2010 and beyond? We asked Newt Barett "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" He is also a leading thinker and evangelist for content marketing.

Small Business Marketing 100

Small Business Marketing Allocation Content Marketing Business 100

Ambal's Amusings

AUGUST 18, 2010

What is content marketing strategy? How to develop your content marketing strategy and more importantly implement it? We asked Joe Pulizzi "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Joe writes one of the most popular content marketing blogs in the world.

Marketing & Strategy 100

Marketing & Strategy Marketing Management Content Storytelling 100

Ambal's Amusings

FEBRUARY 17, 2010

Michele predicts that content will continue to be a driving force in B2B marketing in 2010, especially as companies try to take advantage of social media. We asked Michele Linn "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Not all content is king!

Content 100

Content Buyer Personas Marketo Consulting 100

Ambal's Amusings

APRIL 19, 2010

Does your content have a personality? Does your content build your KLT Factor (Know, Like and Trust)? We asked Patsi Krakoff "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Patsi Krakoff's Marketing Prediction for 2010. Patsi Krakoff, Psy.D. Patsi Krakoff.

Personalization 100

Personalization Content Marketo Small Business Marketing 100

Ambal's Amusings

FEBRUARY 10, 2010

Take content marketing seriously. We asked Doug Kessler "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Doug Kessler 's Marketing Prediction for 2010. Doug Kessler's Marketing Actions for 2010. 2010 Content Marketing Trends and Predictions.

Content Marketing 100

Content Marketing Marketing Analytics Tools Verticals Advertising Agencies 100

Ambal's Amusings

APRIL 21, 2010

Why should you quickly groom internal resources for content assets and blogging? We asked Galen De Young "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". The smartest B2B marketers will master how to leverage and optimize content across search, email, and social ".

B2B Marketing 100

B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100

Ambal's Amusings

APRIL 12, 2010

Marketers should focus resources by creating a good content strategy. Jonathan Kranz urges B2B brands to make great strides with relevant content and forming communities. We asked Jonathan Kranz "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Jonathan Kranz.

Marketing & Strategy 100

Marketing & Strategy Advertising Agencies Content Fulfillment 100

B2B Digital Marketer

MARCH 30, 2023

Jay shares his thoughts on the importance of creating valuable content for both current customers and new prospects. He emphasizes the need to tell a bigger story with top-of-the-funnel content that isn’t directly related to your product or service, and how this can help engage and captivate your audience. in the southwest.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Ambal's Amusings

FEBRUARY 8, 2010

We asked Rebel Brown "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Rebel Brown's Marketing Prediction for 2010. Vendors who deliver compelling content to match buyer information needs will be the big winners as B2B dollars begin to flow again.

Emarketing 100

Emarketing Vendors Content Marketo 100

Martech

MARCH 25, 2024

When did you last change your message content to reflect new or modified segments? It means we’re still talking about issues that were hot buttons back in 2010 and 2013 when people thought of it as the cheap and easy channel. Mail (a.k.a. ” Check how long it has been since you updated it or added new segments.

Burn Rate 76

Burn Rate Opt-out Opt-in Ad Frequency 76

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ). People spend 88% more time on a website that has video content ( source ).

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

illumin

SEPTEMBER 25, 2023

A screenshot of the Six Degrees login page Bolt was designed by Dan Pelson to give teenagers a dedicated space to connect with other teens through email, voice mail, chat, and message boards. This was followed in 2006 with the creation of Twitter and later by the 2010 launch of Instagram.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Biznology

JUNE 17, 2013

Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.”

Video Marketing 80

Video Marketing Youtube Content Forrester 80

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Marketing Insider Group

JULY 6, 2010

But the same content will not always work in both mediums. Content strategy needs to be considered and offers may need to be adjusted. Registration-required content is not always viewed favorably by social respondents. Registration-required content is not always viewed favorably by social respondents.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Ambal's Amusings

SEPTEMBER 1, 2010

Buyers do the vast majority of their research online and consume content in a fragmented way. We asked Craig Rosenberg "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Craig Rosenberg's Marketing Prediction for 2010. Consume content in a fragmented way.

Peer-to-peer 100

Peer-to-peer Buying Cycle Marketo Marketing & Strategy 100

Ambal's Amusings

FEBRUARY 20, 2010

Our expert contributors to ClickPredictions 2010 eBook are giving away many exciting and wonderful prizes this week. Winner can e-mail Gordon a white paper to review, or ask questions about a white paper project they're considering or working on. 2010 Content Marketing Trends and Predictions. Over to you.

SEO 100

SEO Marketing Websites Paper Marketo 100

Convince & Convert

FEBRUARY 19, 2010

And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. All the content shown in each email is clickable. Subscribers then receive a digest of all the content posted to the fan page.

Social Media 115

Social Media Media Paid Search Agency PR 115

Ambal's Amusings

JUNE 9, 2010

We asked "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " 's Marketing Prediction for 2010. One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. Over to you.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 100

Ambal's Amusings

MAY 5, 2010

We asked Jon Miller "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Leads from inbound sources convert to revenue much better than leads from traditional sources " Jon Miller's Marketing Prediction for 2010. Jon Miller 's Marketing Action for 2010.

Allocation 100

Allocation Brand Identity Branding B2B Thought Leadership 100

Ambal's Amusings

JUNE 9, 2010

We asked "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " 's Marketing Prediction for 2010. One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. Over to you.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 100

Ambal's Amusings

FEBRUARY 16, 2010

We asked Andrew Davis "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Andrew’s passion for developing high-quality content and focus on measuring quality of content generated helps shape Tippingpoint Labs strategies and those of its clients.

Marketo 100

Marketo Communities High Quality Lead Tagging 100

Digilant

JANUARY 10, 2023

Omnichannel marketing , first introduced in 2010, began as a way of connecting brick-and-mortar and desktop experiences. It began with traditional forms of advertising, such as PR and direct mail, but continues to expand into digital advertising channels today. Not having enough content. Isolating offline and online channels.

Planning 52

Planning Marketing Plans Paid Search Agency Ad Building 52

Ambal's Amusings

AUGUST 11, 2010

We asked Tom Scearce "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Tom Scearce's Marketing Prediction for 2010. Tom Scearce 's Marketing Action for 2010. 2010 Content Marketing Trends and Predictions. Tom Scearce. Over to you.

Demand Generation Agencies 100

Demand Generation Agencies Marketo Demand Generation B2B Sales 100

Ambal's Amusings

MAY 10, 2010

We asked Maria Pergolino "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Maria Pergolino's Marketing Prediction for 2010. This switch to demand generation will happen because of the growing adoption of marketing automation and focus on content marketing.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Ambal's Amusings

FEBRUARY 17, 2010

We asked Sarah Mitchell "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" She specializes in Content Marketing for B2B companies. ” Sarah Mitchell 's Marketing Prediction for 2010. Sarah Mitchell 's Marketing Action for 2010. Sarah Mitchell.

Promotion 100

Promotion Copywriting Sales Cycle Marketo 100

Ambal's Amusings

JANUARY 21, 2010

We asked Bob Gilbreath "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010" Bob Gilbreath is Chief Marketing Strategist at Bridge Worldwide (one of the nation’s largest digital advertising agencies) and author of “ The Next Evolution of Marketing ” Bob Gilbreath.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketo Tagging 100

Ambal's Amusings

FEBRUARY 18, 2010

We asked Britton Manasco "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Britton Manasco helps firms become thought leaders and trusted authorities through value-rich content such as white papers, success stories and executive presentations. Over to you.

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

Ambal's Amusings

FEBRUARY 28, 2010

We asked Sarah Mitchell "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" She specializes in Content Marketing for B2B companies. ” Sarah Mitchell 's Marketing Prediction for 2010. Sarah Mitchell 's Marketing Action for 2010. Sarah Mitchell.

Copywriting 100

Copywriting Sales Cycle Marketo Social Media 100

Ambal's Amusings

FEBRUARY 28, 2010

We asked Sarah Mitchell "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" She specializes in Content Marketing for B2B companies. ” Sarah Mitchell 's Marketing Prediction for 2010. Sarah Mitchell 's Marketing Action for 2010. Sarah Mitchell.

Copywriting 100

Copywriting Sales Cycle Marketo Social Media 100

Ambal's Amusings

FEBRUARY 28, 2010

We asked Sarah Mitchell "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" She specializes in Content Marketing for B2B companies. ” Sarah Mitchell 's Marketing Prediction for 2010. Sarah Mitchell 's Marketing Action for 2010. Sarah Mitchell.

Copywriting 100

Copywriting Sales Cycle Marketo Social Media 100

Convince & Convert

SEPTEMBER 14, 2010

Just as e-mail marketers learned to adapt as people evolved from sharing one e-mail address to having multiple e-mail addresses, today’s marketers need to address the many different social spheres individuals may inhabit. We don’t need sCRM for social media anymore than we needed pCRM for phones, or eCRM for e-mail.

Social Media 123

Social Media Work Management Marketing Management Media 123