Marketing Insider Group
APRIL 19, 2011
We’ve read that social media works best when you can share content, especially your own. Is a sales person sharing content? Can that content be downloaded from your website with a simple web form for lead capture? Or is the marketing person sharing the content? Leads are nurtured until they are sales-ready.
Industrial Marketing Today
SEPTEMBER 20, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.
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The ROI Guy
OCTOBER 13, 2010
Unlike traditional white papers, Alinean Interactive White Papers use profile information from a prospect to intelligently customize the collateral with more personalized, relevant and analytical content. Alinean Interactive White Papers help B2B marketers better attract and connect with today's overloaded, skeptical and frugal buyers.
The ROI Guy
OCTOBER 11, 2010
This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%
Customer Experience Matrix
MARCH 25, 2012
What puzzled me was the advantage of this over anyone else’s HTML content, including the content that could be generated using standard tools within most marketing automation systems. Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. True enough.
Hubspot
AUGUST 22, 2012
I mean, if you've been promoting the same offer over and over again, or if the content of the offer is obviously outdated, even to a new visitor (e.g. Free Ebook: 10 New SEO Tips for 2010"), it's probably not going to have the best conversion rate. The solution? Time to create or feature some new offers! Create targeted landing pages.
Convince & Convert
AUGUST 3, 2010
Make your content at least semi-friendly for search engines. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. I particularly liked your sentiment on building one's marketing program on rented land, especially regarding content-copyright. Build a website.
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