Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Marketing Insider Group

JUNE 23, 2020

In 2010, Ericsson predicted that we would have 50 billion connected devices by 2020. It’s important to pay attention to how the IoT is changing marketing, particularly in areas like content marketing. Malibu Rum developed a smart bottle using NFC technology that allows customers to interact with the brand in-store or at home.

Internet Marketing 363

Internet Marketing Advertising Agencies Marketing Agencies 2 Paid Search Agency 363

Webbiquity

JANUARY 12, 2011

What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools. contention that “You don’t need a PR agency.&# Among her findings: “While most agencies didn’t link to their social media channels on their website in 2009, 83% included this on their home page in 2010.

PR 100

PR Tools Tips Blogger 100

Tomorrow People

NOVEMBER 28, 2018

Renowned ABM guru Andrea was one of the first to use account-based marketing when she rolled it out across Fujitsu in 2010. The company created a portal of resources as part of their content marketing , including how-to guides written by every specialist on the team so that they could combine its knowledge. Lose a good ABMer.

Account Based Marketing 136

Account Based Marketing ABM Personalization Planning 136

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. In 2010, a search for social media managers on Indeed.com returned 7,100 results. Content type. Through online interactions, customers and prospects form opinions about your organization – for better or for worse.

Social Media 174

Social Media Work Management Marketing Management Media 174

SnapApp

APRIL 9, 2015

Full disclosure: I love interactive content and have been a SnapApp advocate for well over two years. Now that that’s out of the way, let’s be clear about one thing: You should not have an “interactive content strategy.” Interactive content is a form of media, similar to video, print, and audio content.

Interactive Marketing 48

Interactive Marketing Marketing Strategy Marketing & Strategy Top of Funnel 48

Marketing Insider Group

AUGUST 5, 2020

Generation Z consists of people who were born from 1995 to 2010. A more diverse audience can make content marketing challenging, but it also opens up more opportunities to reach different segments of that audience through personalization. They’re also more diverse than any other generation in history. The Internet of Everything.

Trends 342

Trends Planning Enterprise Management Paid Search Agency 342

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Interactive PR Resources. Interactive PR Insights and Tactics. Blogger Outreach.

PR 100

PR Blogger Outreach Best Practices 100

Webbiquity

JANUARY 24, 2011

Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Wildfire is designed to enable organizations to easily create branded interactive campaigns (e.g. Create animations?

Social Media 100

Social Media Tools Buzz Media 100

nDash

MARCH 29, 2022

In this interview, we talk about finding motivation, identifying strategy, content trends, and Nicole’s new on-demand content strategy course. So, I’ve doubled down a bit on finding clients that really fit my niche (B2B martech/adtech), and share my philosophy for creating good content. Welcome back to the nDash blog!

Paid Search Agency 98

Paid Search Agency Advertising Agencies Planning Webinar Metrics 98

Ambal's Amusings

DECEMBER 14, 2009

Similarly, I knew that some fantastic content was coming our way when a few weeks ago, over a cup of hot tea, Rajesh Setty had mentioned to me that he was contributing to an eBook that Seth Godin and Ishita Gupta were putting together. They want to engage, to interact and to get you more involved. Seth Godin. Only one lesson.

Word of Mouth 100

Word of Mouth Blogger Twitter Tagging 100

PureB2B

JULY 14, 2020

Enter content syndication—like novocaine, give it time and it always works. Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. Content syndication is the fuel that can keep your events rolling for the next 3-6-12 months.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

Enter content syndication—like novocaine, give it time and it always works. Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. Tough crowd).

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

Enter content syndication—like novocaine, give it time and it always works. Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. Tough crowd).

Demand Generation 62

Demand Generation Demand Planning Allocation 62

Contently

AUGUST 17, 2020

Stephen Oddo launched the tour company Walks in 2010. These virtual interactions have the potential to keep a brand image from fading, Anita Loomba, the director of marketing for the travel assistant app App in the Air , told me. In the midst of a global pandemic, that means being interactive.

Video Marketing 218

Video Marketing Class Lock-In Ad Exchange 218

Content Marketing Institute

OCTOBER 29, 2017

This was the day that one of our biggest clients, the one we delivered our best results to and was the most revered of all our case studies, decided not to renew our service (we provided qualified leads for content agencies). She said she absolutely loved the blog and felt like she found her calling around content marketing.

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111

Ambal's Amusings

JANUARY 31, 2011

Jonathan Kranz is the author of The eBook eBook: How to Turn Your Expertise Into Magnetic Marketing Material and coauthor, with Joe Pulizzi , of The Content Marketing Playbook. He’s all about writing helpful content and making screwy videos. The Content Marketing Playbook. Join the party ! Jonathan Kranz's Aha Moment.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Ambal's Amusings

FEBRUARY 17, 2010

Michele predicts that content will continue to be a driving force in B2B marketing in 2010, especially as companies try to take advantage of social media. We asked Michele Linn "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Not all content is king!

Content 100

Content Buyer Personas Marketo Consulting 100

Vision Edge Marketing

JANUARY 24, 2023

Has it been bought into, and adhered to, by those who will use the content to guide their everyday decisions? Based on those measures, do you have or does your performance management dashboard provide the insights needed to improve business results? Was the plan implemented and communicated well? What’s made the difference?

Planning 211

Planning Peer-to-peer Contingency Planning Business 211

B2B Marketing Directions

JANUARY 15, 2022

(Our January Research Round-Up features the annual content marketing survey by CMI and MarketingProfs, a survey by Edelman and LinkedIn examining the impact of B2B thought leadership, and a customer experience update by The Harris Poll and Redpoint Global.)

Thought Leadership 52

Thought Leadership B2B Thought Leadership Research Content Marketing 52

SmartBug Media

JUNE 13, 2023

A Shopify-Instagram integration gives your brand access to your customers (and potential customers) while they browse content, not necessarily while they shop. This interaction is one of Shopify’s top priorities because it can be a significant friction point in e-commerce transactions.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Content Marketing Institute

SEPTEMBER 4, 2018

Editor’s note: Explaining content marketing is a never-ending challenge. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. Content marketing as your family would understand.

Examples 111

Examples Content Marketing Paid Search Agency Content 111

Heinz Marketing

NOVEMBER 25, 2020

We’re going to taking a break from our regularly scheduled sales and marketing content…. In the United States, the Saturday after Thanksgiving is known as Small Business Saturday , started by American Express amid the 2010 recession. By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing.

Small Business Marketing 127

Small Business Marketing Conference Paid Search Agency Planning 127

Brandpoint

DECEMBER 17, 2020

“The Department of Justice (DOJ) published the Americans with Disabilities Act (ADA) Standards for Accessible Design in September 2010. The latest version of those standards, known as Web Content Accessibility Guidelines , was just released in February as WCAG 2.2. Why worry about WCAG?

Marketing Websites 150

Marketing Websites Guidelines Internet Marketing Ethics 150

Oktopost

FEBRUARY 3, 2020

While Instagram has been around since 2010, it’s only recently evolved as a platform to fuel engagement through building rapport and reach future audiences who will one day become B2B decision-makers. Research how each company interacts with their audiences and take a look at their followers. Follow your partner brands and customers.

B2B 124

B2B Ideal Customer Profiles Social Media Tips 124

SmartBug Media

AUGUST 11, 2021

In 2010, universities enrolled an all-time record of 21 million students. 122 million people actively watch at least one video on YouTube every day, and more than 2 billion people consume content from the platform at least once a month. easily digestible, engaging pieces of content that will make a prospective student look twice.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 98

Webbiquity

FEBRUARY 4, 2011

The 9 Most Common Google Analytics Mistakes by Timberline Interactive. This last area can be a rich source of data for keyword targeting, future content development and navigational changes to improve the user experience. Six ways to use GA’s custom variables feature to track metrics like cumulative actions (e.g.,

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

chiefmartech

AUGUST 2, 2020

If the 2010’s were about the emergence of marketing technologists as a bona fide discipline within the marketing profession, then the 2020’s seem poised to deliver us into the age of the “marketing maker.” ” The age of marketing makers = the appification of marketing content and operations.

Sample 114

Sample Mobile Marketing Software Analysis 114

The ROI Guy

FEBRUARY 12, 2010

A recent research report on content marketing highlighted why marketing via feature / function / price is extinct, and why connecting personally with skeptical and frugal buyers is more important than ever. o Smaller companies are spending more on their content marketing as a percentage of budget than larger companies.

Budget Management 40

Budget Management Spending Planning Budget Programs 40

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

ClearVoice

JANUARY 13, 2020

Personalized content recommendations have been around for some time now. Does personalization really make content marketing better? A personalization strategy typically involves capturing and collecting data related to prospects and customers and then building an experience that builds connections with those customers using content.

Marketing AI 69

Marketing AI Personalization Content Long Tail Marketing 69

Marketing Insider Group

AUGUST 30, 2011

I am bummed that I will not be able to attend Content Marketing World next week, so I’ve been reading all the great content coming out from the amazing team over at the Content Marketing Institute. And it centers on the question: “what is greatest challenge in content marketing?

Content Marketing 100

Content Marketing Content Paid Search Agency Template 100

MLT Creative

SEPTEMBER 30, 2010

October 2-3, PodCamp Philly 2010 Philadelphia, PA: This event is targeted to audio and video podcasters, bloggers, social media enthusiasts, professionals and hobbyists, musicians, marketers, and people who want to understand more about the new media space.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Martech

JULY 12, 2023

It gives its users the opportunity to post updates, share text, images, and videos, and interact with other users’ posts via likes, reposts and replies. To give some context into how significant this number is, when Instagram launched back in 2010 as an independent platform, it took a week to just reach 100,000. Is Threads safe?

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

Go Beyond SEO

JUNE 2, 2021

ADA stands for the Americans with Disabilities Act , which was signed into law in September 2010. The Internet has opened us up to visual technology through videos and visual content. 2) Create Audio Descriptions of Visual Content. Keep reading to learn more about accessibility and how to make your website ADA compliance.

Marketing Websites 158

Marketing Websites Tips Guidelines Barriers 158