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Content Marketing Showdown: Google vs. Facebook

Contently

Have any companies shaped the digital era more than Google and Facebook? Since its foundation in 1998, Menlo Park-headquartered Google has won the search engine war so consummately that it’s now a verb. Of course, one could argue that Google hasn’t always lived up to its core “don’t be evil” message.

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How to Outrank your Competitors on Google

Schubert B2B

Ranking well on Google searches is one of the most important things a business can do to add more customers. Google is the most widely used search engine in the world, owning about 86% of the market share. In fact, when people say they are going to search for something online, they often say they are going to “Google it.”.

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Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. Remember 2010? In the world of content marketing , as in current affairs, big changes were afoot. In the world of content marketing , as in current affairs, big changes were afoot.

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g.

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9 Content Writing Tricks to Win SERPs in 2023

Scoop.it

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

It makes my case for personalizing content , doesn’t it? When you personalize content for every segment of your target customer base, you’ll be sure to hit the mark every time. Marketers would be wise to create content that appeals to Asian and other markets in emerging nations. Image courtesy of Visual Capitalist. totaled $58.6

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Content Marketing Isn’t What It Used to Be

EveryoneSocial

They understand that content marketing as we’ve known it no longer works. Content marketing has been the central pillar of marketing online for the last 10+ years. And yet so many marketers keep going back to this playbook like it’s 2010. What content can be consumed on a platform? I talk with a lot of marketers.