Contently
JUNE 18, 2018
First, because I’m a huge dork, and second, because it demonstrates the most important part of content strategy. If the guiding light of your content strategy is the message you want to dictate to consumers, you are going to fail. Sure, maybe some people will still click on a piece of content and subsequently buy some stuff.
Contently
SEPTEMBER 17, 2021
Or maybe it’s just the opening line from a 2010 Old Spice commercial. What focus group or marketing agency would ever come up with it? As we’ve all embraced being content creators and having personal brands, we’re also more perceptive of the BS that goes into advertising spin.
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Brandpoint
JANUARY 29, 2020
We work with the community management and content creation teams to identify what types of content, topics, and creative are resonating with the audience and driving the most-efficient business results. In the description of your workshop, it states “the best focus group lives in the world of social media.”
The Effective Marketer
FEBRUARY 10, 2011
I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down. billion emails sent. How many B2B vs. B2C companies, industries, and even job titles. United States License. United States License.
Convince & Convert
APRIL 1, 2010
If Your Story is Inconsistent, At Least Leverage Your Content Ouch. But, it’s widely disparate content usage across social outposts that’s the real mystery. Unfortunately, the same lack of content leverage applies to photographs as well. Why isn’t the Manifesto it’s own tab? Your Web site. At a minimum.
Marketing Insider Group
AUGUST 3, 2010
In the past I spoke about The 4 Most Common Mistakes in B2B Content Marketing and described the importance of understanding and analyzing keywords. Kent calls social media “essentially the world’s largest focus group.&# These insights will guide the content you need to create for an effective campaign.
Marketing Insider Group
NOVEMBER 12, 2014
I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. I started publishing on Slideshare in July of 2010. I continue to believe Slideshare is one of the greatest opportunities in content marketing. Dr. Fou is a content machine. Because Software.
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