Marketing Insider Group

JANUARY 18, 2021

In 2010, the ADA turned its attention to the internet with the release of standards for accessible design. These groups can encompass a lot of people, so it’s crucial to put techniques in place so they can easily use your website and understand the content. To be understandable means that everyone can understand your content.

Marketing Websites 267

Marketing Websites Guidelines Paid Search Agency Internet Marketing 267

Webbiquity

JANUARY 12, 2011

We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&#

PR 100

PR Tools Tips Blogger 100

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# New keyword targeting feature rolling out globally by Google Inside AdWords. Including Image Ads In Your Marketing Mix by PPC Hero.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Heinz Marketing

MARCH 6, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Great Content Experiences Start With Giving Up Control [Content Marketing Examples]. Write Like You Talk: 12 Tips for Conversational Content.

Intent Data 131

Intent Data Intent Webinar Metrics B2B 131

SmartBug Media

JUNE 13, 2023

A Shopify-Instagram integration gives your brand access to your customers (and potential customers) while they browse content, not necessarily while they shop. Instagram: Key Features Instagram ’s original intention to share photos with friends has evolved significantly since its debut in 2010.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Webbiquity

JANUARY 24, 2011

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Interesting, though the “Who’s searching for you&# feature appears to be more a spammy sales tool than a functional offer. A feature-rich, realtime social media monitoring and engagement tool. Create animations?

Social Media 100

Social Media Tools Buzz Media 100

Anyword

DECEMBER 20, 2023

While AI has made it easy for businesses to effectively create content at scale, it has also brought about the issue of “AI content hallucinations,” where fact and fiction can become blurred. This poses a significant risk to brand’s content marketing success, potentially resulting in disastrous consequences.

Tips 40

Tips Lead Ranking Rules Content 40

Content Marketing Institute

DECEMBER 7, 2018

Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” You could write a great piece of content, but your readers won’t trust it (and many won’t even read it) if it’s full of spelling and grammar errors. The paid version ($11.66

Automation 100

Automation Marketing Automation Services Work Management Marketing Analytics Tools 100

Convince & Convert

FEBRUARY 2, 2015

Tweetable Moments Content is the blood that flows through all organs of the company. Carlos_Abler Tweet This Carlos Abler was given the opportunity to jump in as the “content czar” at 3M after he had been working for the company as a contractor in 2010. As with anything new, there is an adoption curve.

Paid Search Agency 141

Paid Search Agency Content Marketing Companies Verticals 141

Brandpoint

DECEMBER 17, 2020

“The Department of Justice (DOJ) published the Americans with Disabilities Act (ADA) Standards for Accessible Design in September 2010. The latest version of those standards, known as Web Content Accessibility Guidelines , was just released in February as WCAG 2.2. And so far, U.S. What is ADA-Compliance? Why worry about WCAG?

Marketing Websites 150

Marketing Websites Guidelines Internet Marketing Ethics 150

Sprout Social

MAY 31, 2022

When Instagram launched in 2010, users could only share square images from their mobile devices. Since then, the app has evolved to include features such as multi-image posting, private messaging and a broad set of editing tools that can make an amateur smartphone picture look like a professional image. Create flawless content.

Ideal Customer Profiles 128

Ideal Customer Profiles Mobile Marketing Work Management Tagging 128

Contently

SEPTEMBER 24, 2021

” My “Sarah Lawrence College Class of 2010!!!” Twitter’s feed was chronological, so you could tweet out a ton of links to content and get consistent clicks from your followers. Though feeds still live on today, they gradually became less important as a new type of social content took over.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Ambal's Amusings

JANUARY 31, 2011

Jonathan Kranz is the author of The eBook eBook: How to Turn Your Expertise Into Magnetic Marketing Material and coauthor, with Joe Pulizzi , of The Content Marketing Playbook. He’s all about writing helpful content and making screwy videos. The Content Marketing Playbook. Join the party ! Jonathan Kranz's Aha Moment.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Contently

SEPTEMBER 17, 2021

Or maybe it’s just the opening line from a 2010 Old Spice commercial. For instance, my preferred edition of Dr. Bronner’s—lavender—features a 1,000-word deep dive on the benefits of psychedelic therapy. I’m in the bathroom, reading the label of a bottle of soap, and suddenly I feel compelled to change the world.

Advertising Agencies 193

Advertising Agencies Brand Identity Branding Paid Search Agency 193

BuzzSumo

APRIL 1, 2019

Could your content-marketing strategy use a shot in the arm? Would you be interested in learning about a specific form of content that consistently delivers incredible results almost automatically? Then, you’ll love discovering the potential of interactive content and how easy it can be to create. What Is Interactive Content?

Interactive Marketing 107

Interactive Marketing Content Marketing Planning Budget Programs 107

Launch Marketing

SEPTEMBER 19, 2018

Although a social media presence is imperative to maintaining brand presence, the pressure to constantly create new and invigorating content can be exhausting. However, businesses are discovering a creative and successful loophole to the constant content dilemma: user-generated content. What is User-Generated Content?

User-Generated Content 59

User-Generated Content Generation Peer-to-peer Multi-Channel 59

B2B Marketing Directions

JANUARY 15, 2022

(Our January Research Round-Up features the annual content marketing survey by CMI and MarketingProfs, a survey by Edelman and LinkedIn examining the impact of B2B thought leadership, and a customer experience update by The Harris Poll and Redpoint Global.)

Thought Leadership 52

Thought Leadership B2B Thought Leadership Research Content Marketing 52

Contently

MARCH 9, 2020

” In my content strategy work with brands, many conversations start out with the well-intentioned desire to copy brands they admire. Unfortunately, it often doesn’t make for very good content or storytelling. Encouraging people to learn more is also the goal of pretty much every piece of branded content ever created.

Storytelling 158

Storytelling Cable Class Viral Marketing 158

markempa

JULY 29, 2013

Digital video can help keep your brand top-of-mind when it’s time for a purchase decision – if you create content designed for sharing versus selling. Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. from 2010 to 2016. from 2010 to 2016.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

Content Marketing Institute

SEPTEMBER 4, 2018

Editor’s note: Explaining content marketing is a never-ending challenge. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. Content marketing as your family would understand.

Examples 111

Examples Content Marketing Paid Search Agency Content 111

nDash

NOVEMBER 19, 2020

I create evergreen, top of funnel content for businesses and organizations looking to connect genuinely with an audience. Gillian Burdett – Freelance Writer & Web Content Specialist . I taught in New York public schools for 15 years before leaving the classroom in 2010 to pursue freelance writing full-time.

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., The great book, Content Rules , urged marketers to “be different.&# They all are very entertaining, too.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Buffer

OCTOBER 27, 2022

It was pioneered by American Express in 2010 after the global recession and is now recognized all over the U.S. How these businesses are posting for Small Business Saturday We’re big advocates for planning content in advance and extra-big on small businesses taking opportunities when they come. and the world at large.

Small Business Marketing 96

Small Business Marketing Business Paid Search Agency Tagging 96

Online Marketing Institute

DECEMBER 15, 2010

The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. Pithiness : The white paper core content length must reasonably accomodate today’s time and attention challenged reader. You can follow any responses to this entry through the RSS 2.0

Paper 40

Paper Best Practices RSS Landing Pages 40

Webbiquity

FEBRUARY 4, 2011

Six ways to use GA’s custom variables feature to track metrics like cumulative actions (e.g., This last area can be a rich source of data for keyword targeting, future content development and navigational changes to improve the user experience. This will keep data junkies busy for a while. and ecommerce shopping cart drop-offs.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Contently

JUNE 27, 2016

Other members-only offerings include forums, webinars, and the ability to find work through a feature called Freelance Writer Search , a talent network that offers the services of ASJA members. Forging a path into content marketing. According to Cleaver, content marketing is a new name for a traditional format: the custom magazine.

Paid Search Agency 69

Paid Search Agency Content Marketing Work Management Planning 69

The ROI Guy

FEBRUARY 12, 2010

A recent research report on content marketing highlighted why marketing via feature / function / price is extinct, and why connecting personally with skeptical and frugal buyers is more important than ever. o Smaller companies are spending more on their content marketing as a percentage of budget than larger companies.

Budget Management 40

Budget Management Spending Planning Budget Programs 40

KoMarketing Associates

JUNE 16, 2014

As my World Cup fever symptoms begins to take hold, I’ve started to draw some comparisons of this year’s event to my job as a content marketer. So, without further delay, here are the 5 lessons I believe content marketers can take from the 2014 World Cup: 1. Make It through Qualifying. Credit: www.cbssports.com.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

DivvyHQ

FEBRUARY 21, 2019

Instead, we’re offering up our list of the all-time most pertinent movies for content marketers. In one way or another, each of these flicks gets to the essence of what content marketing is about and why it matters. Must-See Movies for Content Marketers. Content marketing and journalism are inextricably linked in many ways.

Content Marketing 66

Content Marketing Planning Content Television marketing 66

Seismic

OCTOBER 24, 2023

So far, the keynote stage featured presentations from Seismic’s own CEO and co-founder Doug Winter, Chief Marketing Officer Paige O’Neill, and Chief Product Officer Krish Mantripragada. This is indicative of how much things have changed for Seismic and the entire enablement space since the company was founded in 2010.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. For the foreseeable future, content will remain as king. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

MLT Creative

JANUARY 12, 2011

Here are the top 10 most viewed and most linked blog posts of 2010: The Buck Stops Here OR How I Learned to Stop Thinking. Art director Sean Borja 's first blogging effort, featuring his musings on biking and buying habits, is wildly popular. He also lists the nominees for the 2010 B2B Twitterer of the Year Awards.

B to B 40

B to B Advertising Agencies Paid Search Agency B2B 40

Litmus

JANUARY 12, 2023

For example: are your email recipients more likely to resonate with an email template designed in 2010 or in 2023? Even when an email is packed with content, subscribers should still be able to easily find relevant, important information and complete the intended conversion. Tiner shares: Pairing back on the amount of content.

Marketing AI 100

Marketing AI Design Email Marketing Trends 100

Contently

AUGUST 17, 2020

Stephen Oddo launched the tour company Walks in 2010. And the owners of the bar Kingfisher in Durham, North Carolina, started streaming an early happy hour featuring cocktails lessons and chats with authors at 4:30 p.m. They stood in front of tourist destinations and gave tour guide spiels. View this post on Instagram.

Video Marketing 218

Video Marketing Class Lock-In Ad Exchange 218

chiefmartech

DECEMBER 6, 2022

But then those larger, older, consolidated companies get challenged by new startups that better serve marketers on one or more dimensions — features, price, user experience, etc. It’s interesting to note that in this chart products in the Native/Content Advertising category have the worst average ratings. It makes sense.

Work Management 94

Work Management Marketing Management Startups Classified Ads 94