Tony Zambito

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Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior

Tony Zambito

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.  While this second report highlights the continuation of the changes noted in the 2010 report, there is definitely a “more of” aspect that is revealed and a few surprises. 

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The Pull of the Digital and Social Media Storm

Tony Zambito

The CMO Council Marketing Outlook 2010 Report , published April 19th, points to the digital transformation of marketing.    This annual report serves as a reliable bellwether of trends as indicated by approximately 600 senior marketers surveyed from a cross-section of industries.