Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

OCTOBER 18, 2010

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. New Rule: Size doesn’t matter, the content does.&#. 4 Business Blogging Best Practices by HubSpot Blog. Share this on Facebook.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. For the foreseeable future, content will remain as king. Content Marketing Influencers: Who Are They?

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Webbiquity

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Content aggregation ?). Email is the #2 priority.

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

Martech Advisor

NOVEMBER 14, 2019

And to help you on this journey, we’ve put together a quick guide to digital marketing success. Free tools to help kickstart your marketing journey. Learn More: 19 Free SEO Tools That Should Be on Every Marketer’s Radar. How to Get Started with Marketing Your Small Business: Tips for National Entrepreneurs Day 2019.

Small Business Marketing 75

Small Business Marketing Marketing Automation Services Budget Programs Marketing Budget 75

Marketing Insider Group

JULY 28, 2015

Recently I was interviewed by Marketing Over Coffee podcast host John J. What is Marketing Over Coffee ? According to their site, Marketing Over Coffee is “audio on demand” that covers both classic and new marketing. He’s written over a dozen best selling books and was a decade ahead of Inbound Marketing.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. Do you have the people?

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

The Effective Marketer

SEPTEMBER 20, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Opposite of Advertising How can a company embark on an branding campaign without prominently displaying its logo? Marketing News article, Marketing Across the Americas (requires login).

Work Management 100

Work Management Planning Marketing Management Advertisements 100

Hubspot

DECEMBER 22, 2010

As marketers around the world prepare for the budgeting, planning, and execution that will happen in the New Year, the team here at HubSpot has been busy looking at data from 2010. After crunching the numbers, we have determined our 10 most popular webinars and ebooks of 2010. Whos Blogging What About Facebook Ebook.

Inbound Marketing 28

Inbound Marketing Webinar Metrics Planning Stats 28

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

MAY 10, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) The duck has 165,000 facebook fans in the US. That’s what makes them memorable.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. The old ways of pushing out content is no longer effective. Don’t sell. Don’t interrupt.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Marketing Insider Group

SEPTEMBER 7, 2011

In some organizations, the primary role of marketing is simply to help sales make a deal. And I’m not sure traditional marketing is dead, but it ain’t what it used to be. They call 60 “ the most important number in marketing &# and they just might be right! What does this mean for marketers?

Top of Funnel 100

Top of Funnel Inbound Marketing Paid Search Agency Cold Calling 100

Hubspot

OCTOBER 31, 2018

"Unriddled" is HubSpot's weekly digest of the tech headlines you need to know. Facebook announced last week that it will soon roll out Messenger 4: the latest edition of its instant messaging platform that, among other new features, will be more personalized and easier to navigate. Source: Facebook. It's tech news: explained.

Product 68

Product Amazon eCommerce Facebook 68

Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. Not a shabby list.

BtoB 100

BtoB Work Management Advertising Agencies Social Media 100

Biznology

MAY 19, 2014

59% of marketers agree SEO has the biggest effect on lead generation. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. Panda is a Google algorithm filter aimed at fighting low quality content; Penguin is one aimed at fighting web spam.

Social Media 80

Social Media SEO Media Youtube 80

Hubspot

OCTOBER 10, 2020

It was launched in October of 2010, where its app store. Two years later, Facebook purchased the app for $1 billion. Its popularity has led it to become a source of income for content creators and brands worldwide, many using the app as their sole source of income. Instagram turns 10 in 2020. Audience Interest.

Lead Scoring 101

Lead Scoring Lead Ranking Advertising Agencies Click Rate 101

Hubspot

MAY 31, 2011

It's no secret that Facebook has a massive and highly engaged audience—but just how big, how active, and how valuable for small businesses and B2B companies is a much-debated subject. Should my B2B company have a Facebook page?". "My My customers and prospects don't use Facebook.". source: Ad-ology, November 2010).

Stats 28

Stats Facebook Inbound Marketing Hubspot 28

Hubspot

JULY 22, 2019

TV advertising spend actually climbed 16% from 2010 to 2017 , according to analysis by ARK Investment Management. In years past, TV was the only form of media you could use to reach a massive market during prime hours -- but now, people aren't watching as much. Digital marketing allows for better segmentation. plus setup costs.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Buzz Marketing for Technology

MARCH 2, 2010

Over the last few years of writing this blog I have talked a lot about the virtues of creating a steady stream of content that is consistent in its frequency to bring people back to your site time and time again. Their platform is good up to 20,000 people and we had 24,000 signed up for our January 19, 2010 virtual event. Tweet This!

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

The Effective Marketer

MARCH 9, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Sure, our email marketing software has some canned templates but they are very bland.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

JULY 21, 2009

I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots. What is it for? Who is our target? What is our goal? What are our objectives?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Hubspot

JUNE 25, 2012

If this is how you prepare for a marketing campaign , you're probably a little high strung, to be honest. It's those last twelve thousand double checks that usually save you from a multitude of embarrassing, brand-busting, and all-too-public marketing faux pas. When there's no other content ready to go out for the Monday morning slot.

Hubspot 28

Hubspot Paid Search Agency Advertising Agencies Landing Pages 28

Lake One

MAY 23, 2019

Inbound marketing has an exciting, rich, and still somewhat young history. The timing of factors like the internet gaining steam, creation of social media, and the mobile phone boom have all played a part in the creation and rising popularity of inbound marketing. What is Inbound Marketing? Use this checklist as your guide.

Inbound Marketing 46

Inbound Marketing Paid Search Agency Planning Advertising Agencies 46

Hubspot

AUGUST 12, 2010

Facebook recently announced that it would be making updates to profiles and pages and that these changes would take effect on Monday, August 23. Facebook's Changes Will Affect Your Pages in 3 Ways: Any "boxes" that exist in the sidebar of a page will be removed. The Boxes Tab and all of its contents will be eliminated.

Facebook 28

Facebook Banners Hubspot Ideal Customer Profiles 28

Hubspot

FEBRUARY 23, 2017

While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. In the late 2000s and early 2010s came Twitter, Tumblr, Pinterest, and Google+, which experimented with short-form and visual content, as well as aggregating and saving content for later consumption.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

The Effective Marketer

OCTOBER 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Networker’s Dream Ever been in a situation where you are trying to get a hold of someone or get introduced to another person but just can’t figure out how? This is the reality for most salespeople.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

The Effective Marketer

JUNE 13, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Free Stuff That Sells. Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Hubspot

FEBRUARY 18, 2020

Just Facebook. Would The Facebook have been as successful as Facebook? Like Facebook, their names and branding remain memorable and engaging a decade later. The Facebook' and Other Bad Names. However, Facebook isn't the only company that made tweaks to its name. It's cleaner.". Many will argue no.

Paid Search Agency 91

Paid Search Agency Companies Social Networks Lock-In 91

Customer Experience Matrix

MARCH 19, 2010

Predictive Marketing Blog by Bob Hodgson reported that eight Tweets by a high tech conference with 350 followers generated 10 completed registrations worth $15,000. I also found plenty of insightful content that doesn’t include specific numbers. Tags: social media roi marketing measurement.

Social Media 120

Social Media ROI Examples Media 120

Online Marketing Institute

DECEMBER 23, 2010

Share Email This In my last post, I touched on the importance of B2B Content Creation and more specifically B2B Blogging, which is the easiest way to create B2B content. Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Hubspot

MARCH 27, 2018

Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team's Slack channel. So here it is: a list of powerful influencers in the growth and marketing space who just so happen to be women. 59 Female Marketing & Growth Influencers To Follow. Tiffany Da Silva @Bellastone.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Hubspot

JULY 7, 2017

It's becoming really important for marketers to use. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. 6 Viral Video Marketing Examples. See who responds to each experiment and how, and it could inform your video marketing strategy.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Hubspot

OCTOBER 20, 2010

Named 2009 "Word of the Year" by the New Oxford American Dictionary, " Unfriend" is used as a verb and the official definition is "To remove someone as a ‘friend’ on a social networking site such as Facebook." Creating remarkable content that your readers look forward to is a sure way to be considered less than boring.

Facebook 28

Facebook Studies Top of Funnel Paid Search Agency 28