Marketing Insider Group

MAY 27, 2023

And no surprise, he and his co-host, Chris Penn, are still churning out some great content. The podcast covers a wide range of topics, from AI and the Writer’s Strike to the future of event planning, and the Martech landscape. Erin Clift Erin Clift, CMO of Waze, shares her journey and the intersection of media, content, and technology.

Lead Ranking 190

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 190

Buzz Marketing for Technology

DECEMBER 15, 2009

Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. For BtoB Marketers you might begin to experiment with Location Based Services especially at live events.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

PureB2B

JULY 14, 2020

Enter content syndication—like novocaine, give it time and it always works. Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. Content syndication is the fuel that can keep your events rolling for the next 3-6-12 months.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

Enter content syndication—like novocaine, give it time and it always works. Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. M: Its not just about engagements anymore.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

Enter content syndication—like novocaine, give it time and it always works. Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. M: Its not just about engagements anymore.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

MLT Creative

SEPTEMBER 30, 2010

Here's what's on tap for marketing industry events for October. October 2-3, PodCamp Philly 2010 Philadelphia, PA: This event is targeted to audio and video podcasters, bloggers, social media enthusiasts, professionals and hobbyists, musicians, marketers, and people who want to understand more about the new media space.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Content Marketing Institute

OCTOBER 29, 2017

This was the day that one of our biggest clients, the one we delivered our best results to and was the most revered of all our case studies, decided not to renew our service (we provided qualified leads for content agencies). She said she absolutely loved the blog and felt like she found her calling around content marketing.

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111

Webbiquity

JANUARY 24, 2011

Promote events through social media? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. Create animations?

Social Media 100

Social Media Tools Buzz Media 100

Contently

OCTOBER 19, 2017

Content marketing studies tend to be happy-go-lucky affairs. Every year since 2010, the Content Marketing Institute has put out one of those studies on the state of content marketing. CMI’s analysis of B2B content marketing is a prime example of how to get earned media. Centralized content teams are the norm.

Studies 110

Studies Top of Funnel B2B Marketing Content Marketing 110

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Webbiquity

OCTOBER 18, 2010

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. New Rule: Size doesn’t matter, the content does.&#. Continually come up with fresh and interesting topics? Avoid dumb mistakes that even smart bloggers make? 10 SEO Tools Every Blogger Must Use by Daily SEO Tip.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Content Marketing Institute

SEPTEMBER 4, 2018

Editor’s note: Explaining content marketing is a never-ending challenge. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. Content marketing as your family would understand.

Examples 111

Examples Content Marketing Paid Search Agency Content 111

Ambal's Amusings

AUGUST 25, 2010

We asked Russell Sparkman "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Russell Sparkman of Fusionspark Media is a veteran New Media marketing communications producer & consultant, having produced content marketing projects for the web since 1999.

Content Marketing 100

Content Marketing Storytelling Content Marketing & Strategy 100

Ambal's Amusings

JANUARY 31, 2011

Jonathan Kranz is the author of The eBook eBook: How to Turn Your Expertise Into Magnetic Marketing Material and coauthor, with Joe Pulizzi , of The Content Marketing Playbook. He’s all about writing helpful content and making screwy videos. The Content Marketing Playbook. Join the party ! Jonathan Kranz's Aha Moment.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Content Marketing Institute

DECEMBER 7, 2018

Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” You could write a great piece of content, but your readers won’t trust it (and many won’t even read it) if it’s full of spelling and grammar errors. Proofreading: Grammarly.

Automation 100

Automation Marketing Automation Services Work Management Marketing Analytics Tools 100

SmartBug Media

JUNE 13, 2023

A Shopify-Instagram integration gives your brand access to your customers (and potential customers) while they browse content, not necessarily while they shop. Instagram: Key Features Instagram ’s original intention to share photos with friends has evolved significantly since its debut in 2010.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

chiefmartech

DECEMBER 6, 2022

In today’s virtual event Martech for 2023: The (Really) Big Picture — full video will be shared tomorrow — Frans Riemersma and I released a major update to the interactive martech landscape on martechmap.com. The groups of Content & Experience and Social & Relationships categories have consistently had the most new startups.

Work Management 94

Work Management Marketing Management Startups Classified Ads 94

Martech

APRIL 3, 2024

Now, she’s a valuable contributor to MarTech and a frequent speaker at in-person and virtual events, including recently at The MarTech Conference. Q: You have extensive career experience in email marketing, content and B2B strategy. And I knew I could write, so I figured I could write content for magazines.

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Press Conference 70

nDash

FEBRUARY 1, 2022

In this interview, we talk about her thoughts on the ever-changing content marketing industry, how the team at Hopin works together, and the importance of authenticity. nDash: You’ve been involved in the content space for nearly a decade now. And how (if at all) has the role of content marketing shifted during this time?

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Content Marketing Institute

NOVEMBER 12, 2017

How much will the evolving landscape of AI impact content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I was surprised.

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. For the foreseeable future, content will remain as king. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Buffer

OCTOBER 27, 2022

Small Business Saturday is an annual event that takes place on the Saturday after Thanksgiving in the United States. It was pioneered by American Express in 2010 after the global recession and is now recognized all over the U.S. and the world at large.

Small Business Marketing 96

Small Business Marketing Business Paid Search Agency Tagging 96

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., The great book, Content Rules , urged marketers to “be different.&# They all are very entertaining, too.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ). People spend 88% more time on a website that has video content ( source ).

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing & Strategy Marketing Strategy 157

Oktopost

FEBRUARY 3, 2020

While Instagram has been around since 2010, it’s only recently evolved as a platform to fuel engagement through building rapport and reach future audiences who will one day become B2B decision-makers. Information is power, and this step will help mold the type of content that will speak to your audience. We have all seen it.

B2B 124

B2B Ideal Customer Profiles Social Media Tips 124

The Effective Marketer

OCTOBER 14, 2010

MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. First of all, what is this summit?

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

chiefmartech

AUGUST 2, 2020

If the 2010’s were about the emergence of marketing technologists as a bona fide discipline within the marketing profession, then the 2020’s seem poised to deliver us into the age of the “marketing maker.” Automation (Logic) — workflow and integrations (iPaaS) with event-drive models.

Sample 114

Sample Mobile Marketing Software Analysis 114

Adobe Experience Cloud Blog

OCTOBER 20, 2010

The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. In action, and as we heard from many at the event, it involves marketing analytics to identify inefficiencies and continuously improve performance.

Marketo 48

Marketo Work Management B2B Thought Leadership Salesforce.com 48

Online Marketing Institute

DECEMBER 15, 2010

The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. Pithiness : The white paper core content length must reasonably accomodate today’s time and attention challenged reader.

Paper 40

Paper Best Practices RSS Landing Pages 40

KoMarketing Associates

JUNE 16, 2014

As my World Cup fever symptoms begins to take hold, I’ve started to draw some comparisons of this year’s event to my job as a content marketer. So, without further delay, here are the 5 lessons I believe content marketers can take from the 2014 World Cup: 1. Credit: www.forzaitalianfootball.com. Make It through Qualifying.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

markempa

JANUARY 4, 2006

« Top Six Lead Generation Challenges for the Complex Sale in 2006 | Main | This Years Hot New Lead Generation Strategy is Thinking » Use Event Marketing Successfully for Lead Generation Events are a highly visible way to demonstrate your marketing prowess. Or the lack of it. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Seismic

OCTOBER 24, 2023

This is indicative of how much things have changed for Seismic and the entire enablement space since the company was founded in 2010. What started as a mission to control content chaos has evolved into driving growth and understanding the impact of transformational enablement efforts. This is something our customers know all too well.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

The Effective Marketer

DECEMBER 8, 2010

On Monday I attended a Marketing Automation Monday event, put together by the Marketing Automation Association , a newly formed group of marketing professionals that discusses all things related to marketing automation and best practices. One of the interesting points raised during the discussion was about content creation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

Marketing Insider Group

JULY 15, 2010

People respect their peers first and foremost and the results of the event exemplified this point: high conversion rates from our email promotions, 55% attendee rate, and people stayed for the entire event — very little drop-off. As well, we received a large amount of anecdotal feedback about how great the content was.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Ranking 100

B2B Marketing Traction

FEBRUARY 27, 2015

With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. When asked what tactics were most effective for B2B marketing, the majority of respondents pointed not to content marketing! But, it’s not.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

Adobe Experience Cloud Blog

APRIL 24, 2012

I’m not saying all are bad, but it’s rare I find events that are done just right. And even when their content is great, they can lack the motivation that can come from a well polished keynote speaker. Attendee Only Content - Not Shared Via Social. Second, this event has attendee only content.

Examples 48

Examples Conference Network Marketing Marketo 48