Marketing Insider Group

SEPTEMBER 15, 2010

Content: in building strong customer relationships, you have to provide valuable information that meets your customer needs. In social media content is not necessarily about creating white papers or videos. And something that is often overlooked: simply sharing the valuable content of others. The reason is context.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

OCTOBER 5, 2010

Finally, take a poll: ask marketers if they can a) recite the company’s 30-second elevator pitch on why a prospect should pick them vs the competition b) demo their product c) talk to a customer. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Follow these 6 Content Marketing Tips That Drive Leads.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.”

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Everything Technology Marketing

FEBRUARY 19, 2011

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. of respondents using this metric in 2010 to 65.7% One of my favorites is a content-centric approach. Great question.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Hubspot

JUNE 10, 2020

In fact, you can attend SaaStr's event for free with a two-day digital pass to access select live content. More than 200,000 people have attended Cambridge-based Venture Cafe's free networking, learning sessions, and office hours since 2010. Venture Café.

Conference 96

Conference Paid Search Agency Companies Peer-to-peer 96

The Effective Marketer

NOVEMBER 6, 2009

So forget about it and let me show you the demo… &#. No hard facts. They said it themselves! But how will ZL be viewed in the market? Can their tactic backfire? It seems that some people have already tweeted to this effect. Now is time for them to be very, very careful with the community they target. United States License.

Gartner 100

Gartner Planning Work Management Marketing Management 100

The Effective Marketer

APRIL 29, 2009

For example, typical uses of webinar software often fall into one or more of these categories: Online sales demos and presentations : a sales rep shares a PowerPoint presentation and his desktop screen while walking through a product demonstration. United States License. United States License. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Marketing Insider Group

AUGUST 12, 2010

Lead scoring is a key component so that once a lead meets a quality threshold, it is sent to sales with all the relevant history such as marketing tactics responded to, content viewed, solution interest, budget or timeframe. kenny madden Aug 13 2010 Michael, Great post. Bottom line is that marketing needs to be flexible.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. Since April, 2010 Western River has collected more than 1,100 of these customer stories. Each story shared becomes new content for the blog.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Martech Advisor

DECEMBER 3, 2019

Content is published at an unprecedented rate now, and attention is the most precious resource, while it gets harder and harder to trust brands. Marketers have been using marketing storytelling to stand out from the vast sea of content. Marketers can create content that inspires action by sharing their experiences and learnings.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Convince & Convert

MAY 27, 2010

Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. agencies, you should be experimenting with this too). Since then, Bulbstorm has run several more Idea Challenges promotions for Tornados, with a success level that’s pretty astounding.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Online Marketing Institute

DECEMBER 23, 2010

Share Email This In my last post, I touched on the importance of B2B Content Creation and more specifically B2B Blogging, which is the easiest way to create B2B content. Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Buzz Marketing for Technology

MARCH 9, 2010

They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. As far as the rest of the percentages in the survey I can say I go much heavier on things like webinars and flash demos (which I am counting under corporate website spend). So here is my take ….

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

SpotMe Blog

MAY 11, 2023

They can provide everything from healthcare marketing services to digital media strategies, brand positioning plans to content development projects. They can also help with other creative design initiatives such as creating promotional materials, digital content, and signage.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Content Standard

SEPTEMBER 12, 2018

” In a way, there’s a sense content marketers must use data to serve two masters: our target audience, and the business’ stakeholders. For content teams, success is often evaluated on the performance of the content they publish, but that content is too frequently judged against misguided parameters.

Impressions 61

Impressions Lead Scoring Lead Ranking CMO 61

Convince & Convert

JUNE 24, 2010

is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. It all comes down to content (and creatives). Maybe sampling and demos on location will fit better.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Industrial Marketing Today

JUNE 15, 2010

The client’s engineering team created Flash demos of their software, which we incorporated into the new site. The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. This white paper aims to change that perception of them.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Vidyard

FEBRUARY 6, 2014

Wow your customers with personalized content If your company has an online presence, you’re already sitting on a treasure trove of data about your customers behaviour – from the day they signed up, to their most successful use of your product. Send video content based on your prospect’s behaviour.

Video Marketing 54

Video Marketing Personalization Narrowcasting Ideal Customer Profiles 54

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Online Marketing Institute

MAY 18, 2010

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Onalytica B2B

MAY 26, 2016

From 2010 to 2014 we saw more than a 503% growth in investment, and the first half of 2015 saw $2.5 Be sure to follow them to stay up to date on the best content and resources on edtech and elearning! The modern educator is fluent in content but also in modern teaching tools. Get a free demo today by clicking the button below!

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

The ROI Guy

SEPTEMBER 17, 2010

To meet prospect driven purchases, as a marketer, are you providing more of the right content at the right time, presented to fuel buyers when they are researching and progressing through the buying lifecycle?

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

While we are in the infancy of adoption, growth is rapid and will continue to increase, some statistics to take note of include: By 2010, GenY will outnumber Baby Boomers. There are over 200 million blogs and 54% of bloggers post content or tweet daily. In the demo, a salesforce.com rep tweeted out about a product issue.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

The ROI Guy

OCTOBER 26, 2012

For the typical IT decision, the average number of stakeholders has risen steadily from five per average decision in 2010, to over 7 in 2012. For IT stakeholders, Financial Justification / ROI is important, but is slightly eclipsed by Product Features, Product Demos or Proof of Concept and Product / Service Reviews and Test Results.

Marketing Proposals 40

Marketing Proposals Sales Cycle Marketing & Strategy ROI 40

Delivra

SEPTEMBER 26, 2018

84% of Americans are accessing the internet from smartphones—a percentage that has significantly risen from the 23% that was reported in 2010.— The ability of online users to quickly scan your content just about anywhere they go has its benefits and drawbacks. We’re looking forward to showing you a demo! Most of that time (17.6

Multi-Channel 49

Multi-Channel SMS Advertising Channels Automation 49

Convince & Convert

SEPTEMBER 21, 2010

Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first. And of course thanks for including Radian6.

Social Media 155

Social Media Media Paid Content Work Management 155

The ROI Guy

JUNE 3, 2010

The research was presented for the first time at the May SiriusDecisions 2010 Summit in Scottsdale, Arizona This research was an important follow-on to a survey in 2006, the latest research examining sources of information b-to-b buyers consider during different stages of the buying process and the influence of each on their purchase decision.

Peer-to-peer 40

Peer-to-peer B to B Vendors Marketing Proposals 40

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

Efficiency 40

Efficiency Marketing Budget Marketing Management Budget Programs 40

Hubspot

APRIL 11, 2011

The latest study from Arbitron and Edison Research, “ The Infinite Dial 2010: Navigating Digital Platforms ,” did exactly this type of quantification, revealing some promising trends about online video. No matter how fantastic your video content is, it won’t compensate for a poor website. Your Website Is Your Harbor.

Spending 28

Spending Video Marketing Viral Marketing Inbound Marketing 28

Ambal's Amusings

JANUARY 7, 2010

She is also adept at content marketing, international web marketing and social media marketing. Joe Pulizzi's and Newt Barrett's book Get Content. Michele Linn is a B2B marketing consultant specializing creating and promoting buyer-focused content, such as white papers, research reports, feature articles and case studies.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Metadata

DECEMBER 3, 2020

But I think from a marketing perspective, my background is more on the content, brand, product marketing, communications side of things, and so that’s the angle that I come at it. David Gerhardt: And so, for me, if I sum it all up, it’s really not content, product marketing, community, social, all that stuff.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

But I think from a marketing perspective, my background is more on the content, brand, product marketing, communications side of things, and so that’s the angle that I come at it. David Gerhardt: And so, for me, if I sum it all up, it’s really not content, product marketing, community, social, all that stuff.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Hubspot

FEBRUARY 8, 2012

To give you an idea of just how quickly these mobile apps are being released, at the end of 2010, there were 300,000 mobile apps. Step 3: Create Content. Spend time creating content that clearly explains how to use your mobile app. Step 4: Record a Demo. That's a 233% increase in just 12 months. Step 8: Pitch Your App.

Mobile Marketing 28

Mobile Marketing Paid Content Mobile Advertising Planning 28

BenchmarkONE

FEBRUARY 17, 2022

Competition in the content marketing arena is heating up. Statistics show that the number of brands that are actively using content marketing has grown by 12% between 2020 and 2021. . To succeed, you have to master content marketing and use creative ways to set yourself apart from competitors. What’s Content Marketing?

Top of Funnel 67

Top of Funnel Content Marketing Planning Marketing Automation Services 67