Remove 2010 Remove Content Remove DemandBase Remove Forrester Remove Relevance
article thumbnail

Social CRM: The Latest Evolution for Managing Customer Relationships

Adobe Experience Cloud Blog

Attract prospects online who are searching for answers to business challenges by providing relevant content and information. Accessing sites like Demandbase, LinkedIn and Jigsaw from the tools already in use. Progress beyond tracking and reporting on prospect information, and instead become integral parts of communities.

CRM 48
article thumbnail

Turning Web Site Visitors into Paying Customers

Online Marketing Institute

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.