The Effective Marketer

JANUARY 13, 2009

Make sure to add this person as part of your plan and also to allocate the appropriate time it will take for this person to review and approve – or not – the deliverable) The names of people who will have to be informed by the decision (after you create a new piece of marketing collateral do you announce it to the sales team?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

markempa

DECEMBER 10, 2012

Back in 2010, Siemens Industry’s communications team was challenged to do the following: Build brand awareness. The team developed a scope-of-work document, outlining what the end deliverable would look like and the path required to get there, including: How it would work. Several government associations. More than 3,500 employees.

B2B Thought Leadership 120

B2B Thought Leadership Work Management Brand Identity Branding 120

The ROI Guy

SEPTEMBER 21, 2010

A recent Content Marketing Institute article by Jennifer Watson, The Audience Content Marketers Can’t Afford To Ignore – But Almost Always Do got me thinking. Content marketers obviously have some work to do with sales to overcome these buyer perceptions and drive sales enablement success.

Forrester 40

Forrester Paid Search Agency Budget Programs Business 40

Salesforce Marketing Cloud

APRIL 15, 2024

Why is personalized content important? When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement. Additionally, optimize email content, subject lines, and send times based on Einstein predictions.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

The ROI Guy

OCTOBER 13, 2010

Unlike traditional white papers, Alinean Interactive White Papers use profile information from a prospect to intelligently customize the collateral with more personalized, relevant and analytical content. Alinean Interactive White Papers help B2B marketers better attract and connect with today's overloaded, skeptical and frugal buyers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Webbiquity

FEBRUARY 21, 2011

3 items that should be in your 2010 email budget by BtoB Magazine. A better approach may be a simpler newsletter design with a compelling hook to get the reader to click through to a more graphically-rich web page with similar but augmented content. Email Marketing Tips and Tactics. Share this on Bebo. Share this on del.icio.us.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Adobe Experience Cloud Blog

DECEMBER 15, 2009

40% of Marketers plan to increase their budgets in 2010. IT marketers meeting buyers' online content needs. ReturnPath releases email deliverability report. University of Missouri Researchers Find Search Process Affects Cognition and Emotion. FTC Urged To Clamp Down On Data Collection Online. Twitter creates Twitter Lists.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Hubspot

MAY 23, 2017

When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. When I joined HubSpot in 2007, web content management systems were still pretty new and HubSpot was really just a blogging platform with some keyword research tools and a form builder built into it.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Hubspot

FEBRUARY 11, 2011

To ensure deliverability of your emails, make sure your subject lines don’t include spam-triggering words. As mentioned in a previous post , some Email Service Providers (ESPs) help you identify these phrases with features such as Content Detective, SpamAssassin and ContentChecker. Does message length make a difference?

Email Marketing 28

Email Marketing Open Rate Deliverability Paid Search Agency 28

Litmus

MARCH 14, 2024

With that insight, you don’t have to waste time trying to make a preview look perfect in Outlook 2010, for example, if you don’t have users opening in it. The nuances of email deliverability and factors that determine if your emails make it to the inbox is far more complicated than avoiding a phrase.

Practices 86

Practices Work Management Ideal Customer Profiles CAN-SPAM 86

Litmus

NOVEMBER 14, 2022

With that insight, you don’t have to waste time trying to make a preview look perfect in Outlook 2010, for example, if you don’t have users opening in it. Content stacking on mobile. Organize your email client testing lists. Font fallbacks displaying correctly. Broken images. Color contrast being strong enough.

Practices 86

Practices Ideal Customer Profiles Work Management CAN-SPAM 86

Hubspot

JANUARY 4, 2013

Otherwise, email marketers run the risk of an increased unsubscribe rate, or worse, an increased spam complaint rate that causes their deliverability of future emails to suffer. In fact, according to the Huffington Post , the number of filed robocall complaints has climbed from about 65,000 in October 2010 to more than 212,000 this April.

Paid Content 28

Paid Content Inbound Marketing Telemarketing Advertising Agencies 28

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S. We like that.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

Convince & Convert

JULY 8, 2010

I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies. Email is a vampire. Now I don’t mean that in the negative, “suck the life out of you” way. October 2009.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Content Marketing Institute

NOVEMBER 9, 2017

Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? What is our internal process or workflow for creating this content?

Planning 95

Planning Content Marketing Ad Building Work Management 95

Online Marketing Institute

JANUARY 4, 2011

Email Marketing: Improve deliverability by deleting subscribers? Visitors are now staying 3x-4x longer to read blog content and website links included in that blog. Sutton Anne Holland Brad Bortone Chris Heine Daniel Burstein David Kirkpatrick David Meerman Scott Jen Doyle Jeanne S.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Vision6

SEPTEMBER 6, 2020

Try using Contrast Checker to see if your current colour combo meets Web Content Accessibility Guidelines (WCAG). Not only do spam filters highly regard emails with a plain text alternative, but your visually impaired readers prefer them too because they are simple and carry the core content of your message. Optimise Your Headings.

Practices 89

Practices Best Practices Email Campaigns CAN-SPAM 89

Litmus

SEPTEMBER 25, 2023

pic.twitter.com/Fxj2fQtwfL — Litmus (@litmusapp) September 11, 2023 And with that, workshop day drew to a close, and the real fun began… Litmus Live 2023 Day 1 – Tuesday, September 12, 2023 Litmus Live 2023 began properly a little after nine in the main hall to the tune of late 2010’s pop, reminiscent of a millennial’s highschool homecoming.

Marketing AI 97

Marketing AI VALS Top of Funnel Work Management 97

Directive Agency

JUNE 18, 2019

Sharing Content on LinkedIn. It’s popular to dump on LinkedIn because yeah, there’s a lot of dumb content on there, but my approach has simply been I don’t really blog on my own site anymore. I could write a piece of content that’s good enough for that blog. Joel Klettke : Yeah. This is a challenge.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

Sharing Content on LinkedIn. It’s popular to dump on LinkedIn because yeah, there’s a lot of dumb content on there, but my approach has simply been I don’t really blog on my own site anymore. I could write a piece of content that’s good enough for that blog. Joel Klettke : Yeah. This is a challenge.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40