Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. You must take the time to build a cross-functional team in your organization, and figure out your policies and procedures.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. So, in your experience, are there products making those cross-references?

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JUNE 24, 2010

is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. It all comes down to content (and creatives). And while Popeil has had a long career, he is selling a dream.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Hubspot

APRIL 1, 2018

Determine where this audience consumes content. At the time, Reebok was selling more shoes than Nike ). That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not. In fact, some of us might not have even been alive when these campaigns first aired. Yeah, I am.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Hubspot

NOVEMBER 13, 2017

A marketing campaign is a variety of content assets centralized around one message. At the time, Reebok was selling more shoes than Nike ). That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not. What Is a Marketing Campaign? It was a hit. Yeah, I am.

Campaigns 78

Campaigns Advertisements Advertising Paid Search Agency 78

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Media Curation Webinar Metrics 133

Online Marketing Institute

NOVEMBER 8, 2010

About the Data: In March 2010, White Horse conducted a survey of 104 corporate marketers across a range of businesses about their companies’ use of social media marketing. However, B2C marketers are more engaged in every other type of social media tracked by the survey.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Convince & Convert

MARCH 3, 2010

Communicate with Content After strategic thinking, the key to social media success is content creation. And make sure to atomize your content , taking one idea and propagating it in as many places and formats as possible, each reaching a different audience. Remember, the most important customer of EVERY company is Google.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

markempa

JUNE 8, 2005

« Closing the loop to improve lead generation performance | Main | Using thought leader content as a lead generation tool » Process Mapping is an essential step to measuring Lead generation ROI Its been well documented that quality of collaboration between sales and marketing directly impacts ROI. This must be cross functional.

Lead Generation 120

Lead Generation ROI Process Generation 120

Convince & Convert

APRIL 13, 2010

I’m not sure whether Dale would be rolling over in his grave over the prospect of an iPhone app, but the app is incredibly content rich, and worth far more than 99 cents. See my review of the iPad review here) This content would also make a fantastic Facebook application. Dale Carnegie Wisdom 2.0 I also recommend it on the iPad.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

chiefmartech

SEPTEMBER 21, 2017

Here’s one of the first presentations I gave on that topic in 2010. I was very happy as the CTO of ion interactive working on the future of interactive content. Quoting the pledge directly: “We won’t take unfair advantage of our platform ownership simply because we want to sell more of our own stuff.

Hubspot 0

Hubspot Enterprise Management Work Management Marketing Management 0

Act-On

SEPTEMBER 19, 2023

Entrepreneur and marketer Sean Ellis coined the term “growth hacking” in 2010. By focusing on where SEO is trending and delivering exciting messaging, companies can drive major leads and sell far more of their products and services without having to drain their budget through paid advertising strategies.

Growth Marketing 130

Growth Marketing Planning Paid Search Agency Marketing & Strategy 130

Ambal's Amusings

JANUARY 7, 2010

A lead-generation piece isn’t the place to sell your product or service. Cindy King is a Cross-Cultural Marketer & International Sales Specialist based in France. She is also adept at content marketing, international web marketing and social media marketing. Janice King's book Copywriting That Sells High Tech.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

The ROI Guy

MARCH 15, 2011

Today’s buyer is more empowered, skeptical and frugal than ever before, providing a greater than ever challenge to sales professionals, and shaking the very foundations of traditional selling models. Fight Frugalnomics with Outcome Selling? Do buyers think solution selling is working?

Forrester 40

Forrester Lead Ranking Cross-Selling Peer-to-peer 40

Sprout Social

SEPTEMBER 4, 2018

The first ever bitcoin transaction happened in 2010 via Bitcoin Talk, when one user bought 2 pizzas for 10,000 bitcoins. Check out Gemini Exchange’s (blockchain tech allowing customers to buy, sell, and store digital assets) support channel on Twitter. Those bitcoins are worth 67 million dollars as I’m writing this article.

Social Media 74

Social Media Media Brand Identity Branding 74

Hubspot

MAY 3, 2013

This means going beyond the ordinary meat-and-potatoes content found on most corporate blogs. Also, we’re providing free content for websites and other blogs.”. Calder’s group grew out of Intel’s PR department and was launched as an experiment in 2010. “We I kind of crossed my fingers on that.” And why not?

Press 28

Press Business Work Management Cross-Selling 28

chiefmartech

APRIL 11, 2016

In addition to creating personalized content that is relevant to specific target accounts, companies practicing ABM also need to think about how that content is actually distributed to their target accounts. ABM Content Delivery & Personalization. In 2010, predictive came about to tell us which leads to focus on.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Online Marketing Institute

MARCH 13, 2011

Demandbase Stream, which is aimed primarily at companies marketing to other companies, cross-references the Internet Protocol (IP) addresses of computers accessing a website with publicly accessible information and data from business databases. 6) ERP (17) Internet Cust. ERP Internet Cust. ERP Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Webbiquity

MARCH 29, 2022

Quora is, of course, a social question-and-answer website launched in 2010. And that’s not possible with only sales-y promotional content. Buyers don’t like flowery, self-promotional content; they prefer the genuine touch. Cross-check your spelling, grammatical mistakes , and facts you are stating in the answer.

Promotion 292

Promotion Marketing AI Work Management Marketing Management 292

chiefmartech

JULY 31, 2023

Development, distribution, economics, interface, integration, buying, selling, context, experience — pretty much everything about software underwent massive structural shifts. They won’t fit the VC funding model that defined much of the martech wave of the 2010’s. But software in the SaaS Era was radically different.

Work Management 79

Work Management Marketing Management API Cross-Selling 79

The ROI Guy

NOVEMBER 8, 2006

Improved up-sell / cross-sell is a good example of an indirect benefit from a new CRM system that helps the call center improve its interaction with customers. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Outgrow

SEPTEMBER 23, 2019

Customer Retention Through Interactive Content: A Guide. The probability of selling to an existing customer is 60-70%. On the other hand, the probability of selling to a new prospect is 5-20%. Furthermore, we will tell you all about managing your customer retention through interactive content, our weapon in the sack!

Ideal Customer Profiles 68

Ideal Customer Profiles Outgrow Top of Funnel Cross-Selling 68

Excelsior Research

DECEMBER 15, 2021

CONTENT SYNDICATION. CONTENT SYNDICATION. Thus, content creators still work on their YouTube Marketing strategies to upscale their channel. However, In the current content market scenarios, many apps give tough competition to Youtube. Consider yourself in the year 2010. LEAD GENERATION. DIGITAL MARKETING.

Youtube 52

Youtube Planning Business Demand Generation Agencies 52

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Gina Gotthilf proposes “6 questions to ask in determining if your website welcomes interaction,&# such as whether or not your content is sharable, dynamic, and open to reader input.

Social Media 100

Social Media Paid Content Tactics Tips 100

chiefmartech

FEBRUARY 19, 2018

Over a couple of years, the idea was refined, and my first presentation at a conference on it was Rise of the Marketing Technologist in April 2010. IN SHORT: Since 2011, I’ve produced an almost yearly slide that attempts to map the global marketing technology landscape : every vendor I can find who sells software to marketers.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

Valasys

AUGUST 9, 2019

Early 2010 saw Google enforcing stringent algorithms to get rid of spam-based optimization – in particular, the link-buying Black Hat SEO strategies that had become dreary & deteriorative. With the start of mid-2010, SEO & content strategists started working in conjunction , to complement each other.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Customer Experience Matrix

MAY 27, 2014

By sophisticated, I means that recommendations are based on individual and group behaviors, can aim at upsell, cross sell, top sellers, or personal history; and can be modified based on user-specified rules for exclusions, promoted items, filters such as gender or region, or particular categories. .

Paid Content 120

Paid Content Paid Search Agency Ideal Customer Profiles Advertising Agencies 120

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Single Grain

OCTOBER 19, 2022

Regardless of whether you believe that our attention span has shrunk by almost a quarter over the past two decades… …the truth is that the amount of content we consume — U.S. Dive Deeper: How to Create Better-Converting In-Content Calls to Action (CTAs). 2) Make the Customization Process Easy and Intuitive.

Design 59

Design Product Conversion Marketing & Strategy 59

Convince & Convert

SEPTEMBER 21, 2010

It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app. Lifetime statistics, cross-posting, multiple accounts, etc. Content Creation Cameras For still photos, I typically use my iPhone 3GS or Panasonic Lumix TZ5.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Hubspot

FEBRUARY 7, 2018

Depending on the organization, that may mean identifying and reaching out to potential good fits, answering requests for more information, following up with prospects who downloaded content, prospecting on LinkedIn and other social networks, and more. But account managers also look for upsell and cross-sell opportunities.

Work Management 89

Work Management Marketing Management Cross-Selling Budget Programs 89

Online Marketing Institute

NOVEMBER 8, 2010

Oct, 2010 38 Comments I think people are finally coming around to the idea that good marketing requires good measurement. This can be effected by the strength of your marketing call to action or offer, the strength of your messaging and the quality of your marketing content for your target market. Oct, 2010 at 10:36 am Great post.

Startups 40

Startups B2B Marketing B2B Planning 40

ClearVoice

MAY 15, 2020

The concept of “live video marketing” is part of a larger trend in on-the-fly video production, where one- or two-person crews create livestreamed or rough-edited content that engages and sustains audiences. The vast majority of said content never finds an audience, and this is for many reasons. Post new content every single day.

Video Marketing 105

Video Marketing Advertising Agencies Tips Paid Search Agency 105

Savanta

JUNE 14, 2012

This starkly contrasts with the low point of 48% reached two years ago in June 2010. . The fourth involves better harnessing the revenue potential in existing customers through up- and cross-selling (38%). A balance of 70% are confident in their organisation’s commercial prospects for the coming 12 months. Direct mail (12%).

Demand Generation Agencies 120

Demand Generation Agencies Customer Surveys Allocation Advertising Agencies 120

Convince & Convert

FEBRUARY 9, 2010

kahuna7 Jay, I don't normally comment on your posts (which I should) but I find myself redistributing your posts to my sphere of influence quite often because of how great your content has been now for about the last year. The intentions are surely pure, but because of mixed agendas, wires get crossed. It’s a constant.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Outgrow

AUGUST 18, 2022

There’s one discipline that I’ve always been a fan of, I think was about 2005, when I first started working in it and that’s the value selling, Value Engineering, Business Value assessments, whatever that might be called. So how do you have a single approach for creating content? And I completely believe in that.

Lead Ranking 52

Lead Ranking Enterprise Management Work Management Planning 52