Remove creative
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Content Marketing Showdown: Google vs. Facebook

Contently

Google’s YouTube content is an endless barrage of entertaining content. It does quirky well, too, with ads like 2010’s Speed Test that pitted Chrome against a potato strapped into a wacky Rube Goldberg Machine. Yet October’s ambitious pivot to the metaverse has prompted the company to get more creative.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

The future of marketing, it would seem, must include a futurist’s intuition, a dash of creativity, and the ability to see what can lie ahead. It makes my case for personalizing content , doesn’t it? When you personalize content for every segment of your target customer base, you’ll be sure to hit the mark every time.

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What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing. If you come from the agency side, you are used to a certain format.

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Poliakov?s Pyramid of Engagement Will Make Your Content Strategy Better

Contently

First, because I’m a huge dork, and second, because it demonstrates the most important part of content strategy. If the guiding light of your content strategy is the message you want to dictate to consumers, you are going to fail. Sure, maybe some people will still click on a piece of content and subsequently buy some stuff.

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14 Marketing Over Coffee Podcasts You Need To Hear

Marketing Insider Group

And no surprise, he and his co-host, Chris Penn, are still churning out some great content. In this episode, Debbie Millman, a renowned name in branding, discusses her book, “Why Design Matters: Conversations with the World’s Most Creative People.” Marketing podcasts (and coffee) are hot!

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Top 10 Posts on B2B Lead Gen for 2010

The Point

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns. 7 Mistakes To Avoid In Your Next Webinar Invitation.

Lead Gen 100
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Away games” will be the norm for your more opinion related content and the corporate website will be the place where you go to get just the more official product or service related content. Mark it down people ;-).

BtoB 100