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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. “Image ads (a.k.a.

Adwords 100
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When Did Programmatic Advertising Start: A History Lesson

Rev

This is when Google marketing cleaned up the mess, and launched AdWords , which offered CPC pricing and let advertisers pay to run campaigns solely on the Google network. This means that within the 25ish years since the birth of banner ads, the ad business has become a desolate wasteland where good content is hidden and money is lost.

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Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

Google left Mainland China in 2010 due to censorship. While Qihoo 360’s lower CPC may be attractive, it still cannot compete with the Baidu’s technology and reach in the search space. Seeing the success from its Wechat integration, Sogou partnered with Zhihu (a popular question-and-answer site) to integrate more content search results.

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17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. How much will effective content marketing contribute towards SEO?

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Share this on del.icio.us. Share this on Reddit.

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Social Media Marketing Terms You Need to Know

ClearVoice

Clickbait – Clickbait is a catching or intriguing headline for an article that is intended to drive website clicks, but has no actual relevance to the content on the landing page. . Engagement Rate – An engagement rate is a metric that measures the audience engagement with content on a respective platform.

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The Complete Pinterest Advertising Guide to More Valuable Ads

Sprout Social

Since its launch in 2010, it’s grown to over 100 million monthly active users. Maybe you share pieces of your blog content with quality images and organize them by topic (marketing or sales, etc). You’re charged just like a regular cost-per-click (CPC) ad. Pinterest users are unique from other social media platforms.