Tony Zambito

JANUARY 30, 2011

One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.  In the new world of content marketing, the idea of thinking like a publisher has taken root.  Image via Wikipedia. Let’s take a look at some good.

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

Tony Zambito

MAY 13, 2011

While this second report highlights the continuation of the changes noted in the 2010 report, there is definitely a “more of” aspect that is revealed and a few surprises.  In terms of sharing content – okay I get it!   The annual report is aimed at surveying the changing B2B buyer behavior.

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Tony Zambito

OCTOBER 18, 2015

As time progressed in the early decade of 2000 to 2010, reliance on the sales representative for product and solutions information began to diminish. The numbers bear this out as seen by several surveys showing content marketing effectiveness declining. The Internet Propels Buying Behavior Shifts.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Tony Zambito

MAY 16, 2010

.  What we are seeing is the application, through a goal-centered buyer persona approach over the last eight years, of gaining insight into buyer’s goal orientation to determine customer strategies related to B2B marketing, content marketing, demand generation, and innovation.

Buyer Personas 100

Buyer Personas Demand Generation Agencies Social Media Correlation 100

Tony Zambito

DECEMBER 5, 2010

Reflecting on 2010, one cannot miss the incredible pace of change that is underway in B2B organizations as they adapt to the new state of mind of buyers.  Thinking   Branding, reflected through strategy and content, will become representative of the experience buyers can expect. 

Trends 100

Trends Buyer Personas AIDA Buyer's Journey 100

Tony Zambito

MAY 5, 2010

The CMO Council Marketing Outlook 2010 Report , published April 19th, points to the digital transformation of marketing.  Image by HubSpot via Flickr.   This annual report serves as a reliable bellwether of trends as indicated by approximately 600 senior marketers surveyed from a cross-section of industries. 

Social Media 100

Social Media Buyer Personas Media Marketing Automation Services 100

Tony Zambito

MARCH 16, 2010

New York, NY (PRWEB) March 15, 2010 -- Goal Centric Management, Inc., Buyer personas, archetypal representations of buyers and their buying processes, serve as guides to marketing strategy, sales strategy, customer and sales messaging, and content development. "We've

Buyer Personas 100

Buyer Personas Marketing & Strategy Enterprise Management Buying Cycle 100