Paul Gillin

JANUARY 24, 2013

Attack of the Customers analyzes customer-driven negativity campaigns like the 2010 Pampers Dry Max Facebook crisis and the 2012 beef-industry “pink slime” hysteria to identify lessons brand owners can apply to understanding customer motivations and preparing response strategies. Capacity to Destroy. Learn more at AttackOfTheCustomers.com.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

OCTOBER 12, 2011

The series is underwritten by IBM, but the content is entirely my own. In 2010, the analyst is to the value creation dance what the CIO was in the 80s and 90s: unloved, misunderstood but poised to play a major role in the future. Business analysts will become the new rock stars of the organization. Let’s analyze it.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

AUGUST 9, 2012

Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. This makes Twitter a rapid vehicle for spreading long-form content like videos and blogs. Attackers are more likely to post their gripes on a blog or Facebook and use Twitter to extend their reach.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50