KoMarketing Associates

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5 Lessons Content Marketers Can Take Away from the 2014 World Cup

KoMarketing Associates

As my World Cup fever symptoms begins to take hold, I’ve started to draw some comparisons of this year’s event to my job as a content marketer. So, without further delay, here are the 5 lessons I believe content marketers can take from the 2014 World Cup: 1. Credit: www.forzaitalianfootball.com. Make It through Qualifying.

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40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. In the US, 2.8

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What is SEO? 10 Free SEO Videos for Beginners

KoMarketing Associates

Year : 2010. Incorporating Keywords in Your Website Content. Year : 2010. Examples of How Content Affects Search Results. How to Leverage Content for Link Building. Key Takeaways from Video: An Explanation of Search Engine Optimization. Factors that Matter to Search Engines. Views : 3,000+. Length : 15 Minutes.

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Leapfrogging Social Media Stumbling Blocks

KoMarketing Associates

Organize: According to one B2B respondent from the Chief Marketer report, “The amount of time required to publish new content, establish and foster relationships, and convert them to customers is so much slower than traditional sales methods.” By keeping content strategies organized—repurposing relevant content already created (i.e.,

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Created: March 4, 2010. “Building great content” is at the top of this list. Therefore, backlinks might not always satisfy the reason a piece of content is relevant to a particular search query. Created: December 17, 2010. If A Site Linking To Mine Gets Caught Selling Links, What Happens To My Site?

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How to Use Quora to Establish Thought Leadership and Credibility

KoMarketing Associates

We already know that the B2B journey is powered by content as prospects want to self-educate. In general, B2B decision makers are looking for content about new trends, industry analysis, and key statistics they can use in their work. And they’re willing to spend time consuming content. Whatever audiences want, they want it now.

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Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

Google left Mainland China in 2010 due to censorship. With the strong support from Tencent, Sogou exclusively provides the search results of Wechat content (Wechat, the most popular social media in China, is owned by Tencent). Not Google, But Baidu, Qihoo 360 & Sogou. However, it is a different story in China. Final Thoughts.