Customer Experience Matrix
JANUARY 7, 2010
Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. content grazing.
Customer Experience Matrix
JANUARY 5, 2011
These methods all yield similar figures -- around a $200 million in revenue for 2010. That said, here's an excerpt from the report: Revenues for B2B marketing automation systems (excluding related services) were $200 million in 2010, according to Raab Associates estimates. Including those vendors would at least double the total figure.
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Customer Experience Matrix
NOVEMBER 16, 2014
When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. The new product is Hushly , which addresses the reluctance of prospects to provide their email address even in return for valuable content.
Customer Experience Matrix
JUNE 27, 2013
That frankly didn’t take much insight, but I’ll brag a bit more about having pegged Adobe as needing to add marketing automation as far back as this post in 2009 and again in 2010. Adobe obviously has a leadership position in content creation, although I’ve never felt that does much good in selling customer management systems. (To
Customer Experience Matrix
SEPTEMBER 15, 2016
Adtech grew a bit faster than the other categories in 2006 to 2010 and content marketing has grown faster than the average since 2006. CabinetM provided me with a breakdown of starts by year by category.* To my surprise, growth has been spread fairly evenly across the different types of systems.
Customer Experience Matrix
FEBRUARY 1, 2010
Alterian has already made big bets in social media and Web content management, which are also well beyond the scope of traditional database marketing. No surprise there, although I don't necessarily agree with Alterian's contention that this will lead to a unification between the two sets of agencies. -
Customer Experience Matrix
SEPTEMBER 28, 2011
Here are some others, in rough order of industry familiarity: Alterian – extends beyond multi-channel campaign management to include Web content management, Web analytics, and social media monitoring. The major B2C marketing automation vendors -- IBM/Unica , Teradata/Aprimo , and SAS are more attuned to the enterprise market.
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