Trending Sources

Best of 2010 – 13 Twitter Tips for Increasing Engagement

Sazbean

2010 in Review! original on increasing engagement posted October 18, 2010) A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. people are only going to listen if you provide valuable content. Best Of Content Marketing Social Media Social Networks StrategyComment  - Reach out to people. Don’t spam!

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Her advice includes knowing your audience (so you’re using the right keywords and story angle), incorporating images and video, and optimizing content elements like text links and image alt- tags. Like what? Will Traditional, Social Media Blend? Digg this!

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The State of the Blogosphere 2010

delicious b2bmarketing

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty. startups.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009. So what are the best ways to use Twitter for business? Crabs.

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Cartoon: Who is creating content for your company?

Digital Body Language

First posted this morning on It's All About Revenue : Tags: Social media Content Today's my first attempt at cartooning (okay, not really, all the hard work was done by gifted cartoonist Brady Bonus ). hope you enjoy it!

The Best B2B Marketing Ideas of 2010

Fearless Competitor

Remarkable content LeadershipClick to download How to Find New Customers, our remarkably popular white paper. It’s the first year of Fearless Competitor Favs – my favorite B2B marketing ideas from this past year. We’ll do this each December from now on. I … Continue reading → lead generation sales leadership Sales knowledge marketing funnel Management best practices Marketing Demand Generation Sales 2.0

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Content Sharing: the What and Why

Social Marketing Forum

Why do people share content? Content is an enormously broad concept that we use every day without really defining it. We talk about how it should be: how important relevant and share-worthy content, how crucial it is in lead nurturing, how it makes or breaks our email marketing programs and even how it has become a currency. The focus on content relevance is normal. It has a lot to do with the increasing attention for the informative needs of the customer in a two-way world where he/she searches the content that he/she needs at that time. Thus context.

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

items that should be in your 2010 email budget by BtoB Magazine. better approach may be a simpler newsletter design with a compelling hook to get the reader to click through to a more graphically-rich web page with similar but augmented content. While social media is the flashy show horse of online marketing, email remains the solid workhorse. Email Marketing Tips and Tactics.

The Best B2B Marketing Ideas of 2010

delicious b2bmarketing

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., The great book, Content Rules , urged marketers to “be different.&# 19, 2010. Thanks.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. The State of the Blogosphere 2010 by Brian Solis.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. tips for connecting with social media content by iMedia Connection. Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. by Kuno Creative. s, 50?s,

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Best of 2010 – Understanding Facebook Page Insights

Sazbean

original on Facebook page insights posted February 26, 2010). This is a measurement of how engaging your content is – how many shares, likes and comments you get on how many posts you’ve done in the past 7 days (it doesn’t count any posts by others). The Year in Review! Facebook provides some pretty interesting statistics for business pages. Liked this post?

Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. Creation of buyer-centric content. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Manticore Technology wishes you a full-funnel in 2010. predictions. The Contributors.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like&# ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.

Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

How many times have you heard the expression “content is king?&# Great content fills a need for both the consumer and the producer. So how do you produce great content? How do you maximize your return on valuable content? How much content is “enough?&# How can you optimize your content for search? Content Marketing Strategy and Tactics.

Ten reasons to blog – even if nobody reads it

grow - Practical Marketing Solutions

Search engines give preference to websites that have fresh, relevant content. Wegman’s grocery store employees blog about seasonal recipes and show how to use their food products in new ways. . 7) Indirect sales — Featuring blog-only promotions and offers or opt-in content can expose new sales leads. . 8) PR – Blog posts have the opportunity for massive reach.

90% of B2B Marketers Count on Content Marketing in 2010

Content Marketing Today

The brand-new and very revealing study from Junta 42 and Marketing Profs reinforces the growing dominance of content marketing in the business-to-business arena. Not only are the vast majority of business-to-business marketers employing content marketing but most will also be increasing the amount they spend. Content marketing is 26% of the total marketing budget.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Based on research, Courtney Wiley reveals what type of content to tweet, when to tweet it, and the ideal frequency of tweeting to use in order to grow a Twitter following. How can I get more retweets? Still, lots of good advice.

Top 10 Takeaways from the 2010 Content Strategy Forum

Content Marketing Today

Why An Effective Content Strategy is Fundamental to Effective Content Marketing. We hope you’re a firm believer in the value of content marketing. If so, you know how important it is to deliver relevant and valuable content to your most important current and prospective customers. Content strategy is the kissing cousin of content marketing.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. What you need to focus on is the content and optimizing the content to get comments and likes which will help you drive amount of people that Facebook will show your page to. Enjoy! Tweet This! Digg this!

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. Which common mistakes should you avoid?

Best Website Design Guides and Tips of 2010

Webbiquity

Tim Garrigan recommends providing site search capability that gives visitors multiple ways to find content and using labels in your navigation that are clear to visitors (and not based on internal lingo) among other tips for optimizing the user experience on your site. Things That Websites Need in 2010! Website design standards continue to evolve and grow more sophisticated.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Supplement your email list with your contacts’ social network info? Create video emails? Create animations?

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Renew, Refresh, Rebrand: The Content-Centric ScribbleLive

Visually

ScribbleLive was originally known as a live blogging platform but has evolved into one of the industry’s leading content marketing platforms. What seemed cutting-edge in 2010 wasn’t holding its own in 2016. Deliver content effectively. The post Renew, Refresh, Rebrand: The Content-Centric ScribbleLive appeared first on ScribbleLive - Your Content Marketing Software.

10 Best Posts of 2010

Buzz Marketing for Technology

This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”. Fire your Director of Social Media!

Measuring ROI on Content Marketing and Creation

Social Marketing Forum

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. Ardath Albee and Maria Pergolino on content marketing and creation ROI. B2B marketing Content marketing content marketing content production engagement ROIBut measuring doesn't have to be difficult.

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2010 in review for Fearless Competitor

Fearless Competitor

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The 4 C’s of B2B Marketing

Buzz Marketing for Technology

The 4 C’s of B2B Marketing are: Content – the creation of a steady stream of engaging content. Tags: Branding Content Marketing Inbound Marketing Lead Generation Lead Nurturing Marketing Sales Social Media Strategy Thought Leadership We’ve all heard about the four P’s of marketing. Product. Price. Placement. Promotion. Share this on Facebook. Digg this!

How to Produce and Promote Webinars Successfully [#B2Bchat Recap]

B2Bbloggers

Prepare a few canned tweets based on content ahead of time to get the conversation going. Not sufficiently promoting the event in advance Not sharing the content afterwards Droning on about “company capabilities&# esp. Technology Naughty Vs. Nice In 2010 2. What advice do marketers have when it comes to producing, promoting, and following up on webinars? If a rep.

Primer: Understanding Word-of-Mouth Marketing in the Social Media Age

Social Marketing Forum

The key elements of successful word-of-mouth marketing are about value, relevance, excellent customer service, content and stories. Word-of-mouth marketing, communication and content: the importance of stories. To conclude this brief, here are some general content- and channel-related word-of-mouth marketing aspects to keep in mind. Content Sharing: the What and Why.

Neuromarketing and How Content Marketing Works

Writing on the Web

Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications. Emotional Attention + Memory = Content Marketing. Neuromarketing: This is your brain on advertising… Content Marketing that Speaks to the Old Brain. Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing. What are 3 ways to frustrated your reader’s brains? Last week, I presented a speech at the 5th International Customer Media Congress in Haarlem, The Netherlands. Digg this!

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A Simple B2B Marketing Framework

Everything Technology Marketing

Buyer Centric Tools & Content Layer The next layer "Buyer Centric Tools & Content" aims at creating deeper insight into the buyer to create the tools that inform message creation, marketing content, education of sales and marketing teams, creation of campaigns, etc. But that's content for another blog post. Let me know your thoughts about this framework.

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

The case exemplifies an integrated approach to CRM, customer research, SEO, web design, content development, and social media marketing that I think you’ll enjoy! Attract new sales leads through relevant content. All reactions and visitor behavior was examined for possible sales leads. > Developed quarterly content plan based on themes established from research.

Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! What’s been your experience with mapping content to the sales funnel or buyer types? would love to know.

How PR and Social Media Can Work Together

Webbiquity

And the website/blog includes social sharing buttons, making it easier for site visitors to share the company’s content with their connections across popular social networks. PR and social media can also be used together to promote events, speaking opportunities, corporate presentations, video and other content. Social media and PR would seem to be natural allies. Since many (most?)

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What You Really Must Know To Succeed in Social Media Marketing

Social Marketing Forum

In social media marketing, value often means relevant content, tailor-made promotions, useful information and a “real” relationship. It's about people. And of course it also means value for your business: the bottom-line. Here is what you really should know to be successful in social media marketing. Social media marketing cross channel social media marketing

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Gina Gotthilf proposes “6 questions to ask in determining if your website welcomes interaction,&# such as whether or not your content is sharable, dynamic, and open to reader input. Adoption soared. 85% of Inc. Magazine.

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

It started 2010 with roughly 350 million users and is now on its way to 600  million. Piotr Krzyzek recommends using a portrait-size profile picture, creating an opt-in landing page, adding contact information and links everywhere possible, and of course fan interaction and quality content. Need inspiration for new ideas to keep your Facebook page up to date with fresh content?

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Building Your Content Brand In The Content Marketing Arms Race

B2Bbloggers

We’ve used it to promote our own services (the B2B Content Marketing Workbook has clocked up over 1,000 downloads to date) and we’ve used it to help just about every one of our clients jump out of their crowded markets. Same for content marketing. Most content will be of the not-very-good kind. So even good content will get fewer downloads. Great content isn’t about you.

Report: Blogs Are An Important Part Of The Marketing Mix

B2B Marketing Insider

Related Posts: Top Takeaways From Blogwell Philly 2010 Tweet Chats: Organized Chaos or Untapped Marketing Opportunity The Future of B2B Marketing: It’s Social Social Media: The Journey Begins With You The Role of B2B Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Who Blogs?

Developing A B2B Content Promotional Strategy In 7 Steps

Social Marketing Forum

We talk a lot about content creation, but content promotion is equally important. Discover a 7-step framework for developing a promotional strategy for B2B content. B2B marketing Content marketing B2B content content marketing eBook Michele Linn white paperWhen you want to promote your latest eBook, white paper or any other offer, there are several things to consider.

Technology Naughty Vs. Nice In 2010

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Technology Naughty Vs. Nice In 2010 December 23rd, 2010 | By Sean Sullivan The following is guest post by Sean Sullivan, security advisor for F-Secure North America. B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

contention that “You don’t need a PR agency.&# Working against us, some PR people aren’t quite so savvy and are spamming these bloggers,&# Heather Whaling lays out an excellent model for doing blogger outreach right, including collaboration (“how can we provide content that will drive traffic to their site?&# ) and content (“before you ever think about pitching a blogger, make sure you’re offering something valuable&# ). Get More from your SEO Press Release by InteractMedia SEO Content Marketing Blog. Best Social PR Guides and Tips of 2010 (So Far).

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