Webbiquity

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. A handy way to supplement your email contact list with information about those prospects from the most popular social networks. Create animations?

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

FEBRUARY 16, 2011

What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. What new features should you get familiar with?

Linkedin 100

Linkedin Tactics Tips Work Management 100

BOP Design

JANUARY 26, 2023

Limited space between blocks of copy or imagery Have you ever ridden a crowded subway or bus where everyone has no option but to be in contact with each other throughout the ride? Just like you need a little space to breathe on public transit, the content on your B2B website needs space to breathe. How uncomfortable is that?

Design 119

Design B2B Paid Search Agency Copyright 119

Sprout Social

MAY 31, 2022

When Instagram launched in 2010, users could only share square images from their mobile devices. Create flawless content. Proofreading your content and hashtags can be a challenge when you’re looking at a 6-inch smartphone screen. Click Publish to post your content immediately, or schedule it for later. Post scheduling.

Ideal Customer Profiles 130

Ideal Customer Profiles Mobile Marketing Work Management Tagging 130

Content Marketing Institute

DECEMBER 7, 2018

Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” You could write a great piece of content, but your readers won’t trust it (and many won’t even read it) if it’s full of spelling and grammar errors. Proofreading: Grammarly.

Automation 99

Automation Marketing Automation Services Work Management Marketing Analytics Tools 99

Marketing Insider Group

JUNE 2, 2010

The days of sending a list of contacts to sales is over. Second, you need to have compelling content that meets the prospects needs. Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. To sales, they are a waste of time.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., The great book, Content Rules , urged marketers to “be different.&# They all are very entertaining, too.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

NuSpark Consulting

JANUARY 21, 2019

So we typically send emails that link to juicy, relevant content. In 2005, HubSpot gave birth to the concept of inbound marketing , which was all about attracting people to your company with informative content, search-engine-optimization and social media marketing. I became involved in content marketing about a decade ago.

Marketing AI 164

Marketing AI Practices Account Based Marketing Best Practices 164

Brandpoint

DECEMBER 17, 2020

“The Department of Justice (DOJ) published the Americans with Disabilities Act (ADA) Standards for Accessible Design in September 2010. The latest version of those standards, known as Web Content Accessibility Guidelines , was just released in February as WCAG 2.2. And so far, U.S. What is ADA-Compliance? Why worry about WCAG?

Marketing Websites 150

Marketing Websites Guidelines Internet Marketing Ethics 150

SmartBug Media

AUGUST 11, 2021

In 2010, universities enrolled an all-time record of 21 million students. 122 million people actively watch at least one video on YouTube every day, and more than 2 billion people consume content from the platform at least once a month. easily digestible, engaging pieces of content that will make a prospective student look twice.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 98

Adobe Experience Cloud Blog

OCTOBER 20, 2010

The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. I’d love to hear your perspective and feedback, please feel free to contact me at phil@marketo.com.

Marketo 48

Marketo Work Management B2B Thought Leadership Salesforce.com 48

Online Marketing Institute

DECEMBER 15, 2010

The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. Pithiness : The white paper core content length must reasonably accomodate today’s time and attention challenged reader. You can follow any responses to this entry through the RSS 2.0

Paper 40

Paper Best Practices RSS Landing Pages 40

seo.co

OCTOBER 18, 2021

This will include on-page optimization, content marketing, and link building. The average return from traditional SEO is usually around 20% according to data compiled by Rand Fishkin in 2010 , which means that if a business spends 100 dollars they should expect an additional revenue increase of at least $20 within the next 12 months.

Budget Programs 105

Budget Programs SEO Advertising Agencies Enterprise Management 105

Convince & Convert

APRIL 1, 2012

That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. You know how to “Take her in your arms and never let her go” via contact forms, phone numbers and other deal closing devices. Contact Us is Massively Overrated. Lightweight.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

Convince & Convert

APRIL 1, 2012

That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. You know how to “Take her in your arms and never let her go” via contact forms, phone numbers and other deal closing devices. Contact Us is Massively Overrated. Lightweight.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

Convince & Convert

MAY 11, 2010

The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary. I recommend starting with six, because it’s a meaningful amount of content and will address the tip of your question iceberg. Here’s how it works: 1.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Scoop.it

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. Using it, you can contact prospects actively looking for a solution similar to yours. Boost retention ABM can help you improve customer retention rates by delivering targeted and relevant content throughout the customer journey.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

MLT Creative

JANUARY 12, 2011

Here are the top 10 most viewed and most linked blog posts of 2010: The Buck Stops Here OR How I Learned to Stop Thinking. He also lists the nominees for the 2010 B2B Twitterer of the Year Awards. A list of marketing books that address current topics in B2B marketing that are interesting and contain actionable content.

B to B 40

B to B Advertising Agencies Paid Search Agency B2B 40

Go Beyond SEO

JUNE 2, 2021

You may have an email list and message your contacts regularly to let them know about your newest products. ADA stands for the Americans with Disabilities Act , which was signed into law in September 2010. The Internet has opened us up to visual technology through videos and visual content. What is ADA Compliance?

Marketing Websites 158

Marketing Websites Tips Guidelines Barriers 158

KoMarketing Associates

MAY 28, 2015

For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. In the US, 2.8

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ). People spend 88% more time on a website that has video content ( source ).

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Marketing Insider Group

JULY 21, 2010

Almost 50% of the users in this study withheld accurate contact details. CIOs and Directors were more willing to provide phone numbers and contact details than were lower-level buyers and CIOs were more likely to provide accurate contact details. Title and topic of content influenced searches more so than content types.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Industrial Marketing Today

JULY 29, 2010

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. Johnson (GPJ). Unfortunately, the answer is a big NO.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Onalytica B2B

DECEMBER 11, 2017

He is a faculty member of the graduate studies program at Rutgers University and is the author of six best-selling books: KNOWN , Social Media Explained , Return On Influence , Born to Blog , The Content Code , and The Tao of Twitter , the best-selling book on Twitter in the world. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU?

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. However, there is another strong reason for optimizing your marketing content that has nothing to do with SEO. It is not just optimizing words within your marketing content. Why is it important?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Follow these 6 Content Marketing Tips That Drive Leads.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. However, with targeted online experiences we can shorten the length of time between first contact to signed contract. Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. However, with targeted online experiences we can shorten the length of time between first contact to signed contract. Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Customer Experience Matrix

NOVEMBER 16, 2014

When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. The new product is Hushly , which addresses the reluctance of prospects to provide their email address even in return for valuable content. Members can block messages from a vendor if they wish.

Marketing Automation Services 120

Marketing Automation Services Market2Lead Salesforce.com Privacy 120

Biznology

JUNE 17, 2013

Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.”

Video Marketing 80

Video Marketing Content Youtube Forrester 80

B2B Marketing Traction

FEBRUARY 27, 2015

With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. When asked what tactics were most effective for B2B marketing, the majority of respondents pointed not to content marketing! But, it’s not.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Content marketing is one of the leading strategies for B2B today.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

Onalytica B2B

JANUARY 8, 2019

I started consulting in 2010 which really forced me to learn enough to provide the best advice and guidance for my clients. I have worked with over 200 companies providing strategy and implementation services for marketing technology, predictable pipeline strategy, content marketing, sales enablement, and performance management.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60