Salesforce Marketing Cloud

JULY 14, 2022

In 2010, I was diagnosed with a brain tumor. If you’re visiting the charity website because you’re fundraising or holding a bake sale, that’s an important and much-needed interaction. They helped me understand my options as a patient and things to look out for or ask during consultations. The charity that made a lasting impact.

Design 98

Design Work Management Peer-to-peer Paid Search Agency 98

ViewPoint

JULY 25, 2011

This week's guest blog is co-written by Greg Alexander, Sales CEO of Sales Benchmark Index and John Kearney a Consultant with Sales Benchmark Index focusing on sales force effectiveness and inbound marketing. Hunters are sales people with an instinct for closing deals and acquiring new customers.

Advertising Benchmark 120

Advertising Benchmark Inbound Marketing Consulting Class 120

Convince & Convert

MAY 11, 2010

I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Answer Man Once you’ve identified your top six questions, answer them. Not in a “here’s our FAQ&# way, but in a vigorous, social media way.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Ambal's Amusings

JANUARY 31, 2011

This experience included a variety of sales, marketing, business development, and management positions. Combining successful technical, sales and writing careers, Sarah provides a rare perspective to every project. What was your "Aha" moment in 2010? Edwards Enterprise Software (now a division of Oracle Corporation).

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Heinz Marketing

NOVEMBER 25, 2020

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. We’re going to taking a break from our regularly scheduled sales and marketing content…. In the United States, the Saturday after Thanksgiving is known as Small Business Saturday , started by American Express amid the 2010 recession. Small Business Saturday.

Small Business Marketing 127

Small Business Marketing Conference Paid Search Agency Planning 127

Writing on the Web

JANUARY 10, 2014

To me, my clients are professionals such as doctors, lawyers, consultants, coaches, speakers and educated people who’ve been practicing their skills for 20, 30 or more years. Check out some of the latest industry data: E-book sales grew dramatically in the first quarter of 2010, jumping from just 1.5% Who qualifies?

Peer-to-peer 100

Peer-to-peer Amazon Wikipedia Domain 100

Adobe Experience Cloud Blog

DECEMBER 29, 2009

As we move closer to 2010, New Year’s resolutions are top of mind. The need for lead nurturing is significant: As many as 80% of B2B leads received are not ready to buy, according to consultancy Rain Today. If not, your organization continues to stay in contact with the prospect over time until he or she is ready to talk with sales.

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Leads 48

Convince & Convert

DECEMBER 28, 2014

This fundamental disruption was first accompanied by a legion of new communication platforms like Facebook and Twitter, and then an extraordinary array of software, tools, and consultants birthed to govern or improve how companies navigated these uncharted new waters. Our job vs. skill model from The NOW Revolution in 2010. Often, yes.

Social Media 167

Social Media Enterprise Management Media Peer-to-peer 167

markempa

JUNE 23, 2005

« B2B Marketing and PR Internship | Main | Improving Lead Generating And Conversion Rates » Marketing to Small-Medium Businesses Via IT Consultants & Resellers I was quoted in a special report by MarketingSherpas contributing Editor, Dianna Huff. Resellers dont want cookie cutter sales lead programs.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

Biznology

FEBRUARY 26, 2020

Yet, even through the darkest times of the macro-economic crisis in Brazil that started at the same time I launched my own consultancy, the tech sector in Brazil continued to slowly blossom and grow. The first Silicon Valley fund on the ground in Brazil— Redpoint eventures —opened shop in 2012, a few years before the crisis hit.

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

ViewPoint

OCTOBER 15, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. SLMA Radio - Since 2010. The shows fall into 33 categories covering a wide spectrum of marketing and sales topics. Phil Fernandez of Marketo.

PointClear 120

PointClear Marketo Internet Marketing Broadcasting 120

Marketing Insider Group

APRIL 19, 2011

Much has been discussed about the importance of aligning sales and marketing with regard to marketing automation and lead management processes. Social media marketing is also a channel where marketing and sales departments need to be closely aligned, but the assignment of roles and tasks can be unclear to many firms.

Social Media 100

Social Media Lead Generation Top of Funnel Social Marketing 100

MLT Creative

SEPTEMBER 30, 2010

October 2-3, PodCamp Philly 2010 Philadelphia, PA: This event is targeted to audio and video podcasters, bloggers, social media enthusiasts, professionals and hobbyists, musicians, marketers, and people who want to understand more about the new media space.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

markempa

JULY 10, 2006

« BeTuitive Publishing Book Review | Main | How Podcasts Impact B2B Purchase Decisions » Sales Leads Are Too Valuable For Sales People Alone David Meerman Scotts blog post, " Sales Leads Are too Valuable for Sales People ," is worth a read. This is an ongoing pattern for lead generation failure.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

DECEMBER 7, 2006

Main | Budget Wars: Sales & Finance vs Marketing » Podcast: Sales and Marketing the Six Sigma Way Its been well documented that quality of collaboration between sales and marketing directly impacts ROI. The challenge that many organizations face is that their sales process is a black box.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

markempa

AUGUST 1, 2007

to Generate and Follow Leads | Main | Webcast: Closed-Loop Lead Generation & Management » 7 Tips to Improve Sales Follow-up & Close More Leads If you are like most B2B marketers, lead generation is at top of your priority list. But as you may already know, generating tons of “leads” doesn’t guarantee sales will follow.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

markempa

JANUARY 23, 2007

John originally hoped that Jill and I would debate or lock horns (Jill from the sales viewpoint and me from the marketing viewpoint). I share more ideas on what marketing can do to create and nurture leads before handing them off to the sales force. Ill be posting my Amazon review soon.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Marketing 120

markempa

OCTOBER 17, 2006

« How to Become a Thought Leader and Attract Customers | Main | E-book: Why Naked CRM Doesnt Work » Lead Generation for the Complex Sale I recently did a phone interview on Lead Generation for the Complex Sale with Nettie Hartsock for Allbusiness.coms Must Read Business Books column.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Generation 120

markempa

JULY 9, 2007

« Off-Topic: On Selling Ideas in 1776 | Main | Inquiry management and search marketing strategy » Early Stage Leads are too important for Sales People Alone The management of sales leads is critical to generating Return on Marketing Investment. The key is to match readiness of the buyer with expectations of your sales team.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

Customer Experience Matrix

NOVEMBER 5, 2015

There was no clue of a pending sale, although I strongly suspect the people briefing me had no idea it was coming. At least, I hope so if only for the selfish reason that many of my own consulting clients either use them or would consider buying them. One bit of evidence: the Aprimo brand was dropped in 2013.

Enterprise Management 120

Enterprise Management Planning Marketing Management Marketing Automation Services 120

B2B Digital Marketer

MARCH 30, 2023

Jay (and Alyson) fell in love, and fell in love with politics while in college, and post-graduation they both worked as political consultants and advisors. Jay was head of sales and marketing for an Internet company, back when domain names were still free. Jay was a direct mail specialist and managed all mailing for U.S.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Adobe Experience Cloud Blog

MARCH 4, 2019

Believe it or not, the oldest of Generation Z ( those born between 1996 and 2010 , according to MDR) are starting to graduate from college. Gen Z, bigger than Generation X, has an estimated population of more than 60 million, according to consulting firm BridgeWorks. But sales of Nike products soared , according to CBS reporting.

Peer-to-peer 131

Peer-to-peer Paid Search Agency Thought Leadership Demographics 131

Tony Zambito

DECEMBER 5, 2010

Reflecting on 2010, one cannot miss the incredible pace of change that is underway in B2B organizations as they adapt to the new state of mind of buyers.  Thinking Several trends that point to transformation are: Trend 1: A shift from sales relationship to sales experience. Image by Benjamin Ellis via Flickr.

Trends 100

Trends Buyer Personas AIDA Buyer's Journey 100

markempa

MAY 21, 2007

Still, those sales people succeed in spite of it all. They must, in one way or another, generate their own leads to meet their revenue and sales targets that’s independent of corporate marketing programs. And instead of calling it lead generation, sales people will probably call it prospecting.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

SEPTEMBER 1, 2006

« Using White Papers for Lead Generation | Main | Podcast: Marketing and Sales for Big Complex Selling (Pt 1) » E-Book: What Sales Really Needs from Marketing The biggest challenge most sales pros with a complex sale face is getting access to executives, especially those in BIG companies.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

markempa

AUGUST 16, 2006

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. It was originally a blog post I wrote back in June.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

markempa

SEPTEMBER 30, 2006

« Telemarketing big with Xerox | Main | Webinar: A Multimodal approach to Lead Nurturing for Complex Sales » Podcast: Marketing and Sales for Big Complex Selling (pt 3) I wanted to share the final installment from the podcast series I did with 800-CEO-READ. " You can see why this is a good topic to explore."

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

markempa

FEBRUARY 24, 2006

« Marketing That Reaches Decision Makers In Big Companies | Main | Podcast Segment 4: Selling to BIG Companies » Will Writing a Business Book Generate Sales Leads? Most of us would expect that a consulting firm or service company will benefit from publishing their expertise but exactly how much?

Lead Generation 120

Lead Generation B2B Sales Sales Leads Generation 120

markempa

DECEMBER 21, 2006

« Podcast: Sales and Marketing the Six Sigma Way | Main | Podcast: What Sales Really Needs From Marketing » Budget Wars: Sales & Finance vs Marketing I look at the challenge that marketers often face when it comes to getting their budgets approved by finance and I wonder why does it have to be so hard?

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

AUGUST 14, 2006

« New E-Book Offers Great Advice | Main | Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 » Webinar: Lead Generation Strategies for the Complex Sale Join me for a complimentary webinar this Thursday, August 17, 2006 at 1pm EDT.

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120

markempa

SEPTEMBER 5, 2006

« E-Book: What Sales Really Needs from Marketing | Main | Telemarketing big with Xerox » Podcast: Marketing and Sales for Big Complex Selling (Pt 1) I had a great time chatting with Todd at 800-CEO-READ on lead generation. This is the first of three podcasts 800-CEO-Read is doing on B2B sales and marketing.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

Ambal's Amusings

FEBRUARY 3, 2010

We asked Gordon Graham "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" ” Gordon Graham's Marketing Prediction for 2010. It’s safe to say that in 2010, many B2B marketers will imitate each another. and not a sales pitch. Gordon Graham.

Paper 100

Paper Content Marketo Consulting 100

ViewPoint

JANUARY 19, 2011

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. What would be the condition of the sales channels? This month Jim's intention is to stimulate conversation.

Marketing Automation 120

Marketing Automation Automation Blogger B2B Sales 120

markempa

OCTOBER 2, 2006

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

markempa

MAY 18, 2007

« The Difference Between ROI and Marketing Accountability | Main | 10 Lead Generation (Prospecting) Tips for Sales People » Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork I just got back from speaking at the New Marketing Summit and it was great. Where is your sales team getting stuck?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Convince & Convert

JULY 20, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. link] Seriously. Even before the genre developed. Im Jay Baer.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

markempa

JUNE 6, 2006

During the interview, I share new ideas for generating B2B customers and talk about my book, Lead Generation for the Complex Sale , thats being released next week. During the interview, I share new ideas for generating B2B customers and talk about my book, Lead Generation for the Complex Sale , thats being released next week.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120