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The Best B2B Marketing Ideas of 2010

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MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19 , 2010, the marketing take-away I shared was “Think Different.&# 19, 2010.

The Role of Conferences and Trade Shows in B2B Marketing [#B2Bchat.


Conferences and trade shows are a staple in a business marketer’s diet. But how well do conferences and trade shows really work? Pacific for a brand new #B2Bchat on the role of conferences and trade shows in the B2B marketing mix! How do conferences & trade shows fit into the demand generation mix? Speaking at conferences: is it an effective marketing tactic?

What I Learned About B2B Social Media In Memphis


It was my first opportunity to experience the benefit of the time I have been investing into social media marketing for Make Good Media and B2Bbloggers. Here are the main B2B social media lessons I learned by going to Memphis. B2B social media starts relationships that will grow your business. (It How can we help you Make Good Media? That’s right, LISTENING.

Fostering Innovation - Eloqua Experience Day Two Keynotes.


Continuous partial attention ” is a symptom of today’s media overload and affects our ability to be present and innovate. To quote an attendee, “Tom Wujec (Fostering Innovation Skills) keynote just made this conference absolutely worth attending!” Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Know your audience.

B2B Marketing Resource Management [#B2Bchat]


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter B2B Marketing Resource Management [#B2Bchat] June 24th, 2010 | By Ksenia Coffman We are all faced with growing responsibility/client load, and not enough resources. Or Does It?

Four Interesting Trends from Dreamforce

Digital Body Language

Last week I had the pleasure of wandering the floor at Dreamforce, ’s annual conference. As the SaaS conference of the year, it’s a great time to get a pulse on how everyone is thinking about the next few years. This year, I spent a lot of time talking with the exhibiting ISVs, both large and small, and as I did so, I found a few key themes that resonated.

Professional and Corporate Twitter for B2B – Best Practices.


An ASIS member (an international association for security professionals), she is a frequent speaker at industry events, including ASIS workshops and IWCE conferences. How can we help you Make Good Media? Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Or Does It?

Unleashing Your Revenue Engine - Eloqua Experience | B2Bbloggers.


Joe explained through both his informal polling of customers and Conference Board research, that CEOs care more about revenue growth than anything else. Eloqua vision is that these reports will be adopted across industries and labeled them GAAP for Sales and Marketing (TM) Two key principles of the C-Suite 16 report framework: Focus on the Entire Funnel Be consistent. Use a framework.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. This entry was posted on Tuesday, March 9th, 2010 at 12:15 pm and is filed under Uncategorized. Reply Daniel Kuperman says: March 12, 2010 at 7:48 pm I agree, Jodi. Are you in search of inspiration? Or just want to see what’s out there? Too confusing.

18 Hot Topics For B2B Blogs | - B2B Social Media.


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 18 Hot Topics For B2B Blogs September 13th, 2010 | By Rachel Foster One of the biggest challenges marketers face when they develop a corporate blog is finding the resources to devote to it.

Pardot User Conference Proves They’re a Top Marketing Automation Vendor


The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. Learnings From The Conference. The conference had a nice balance of sessions. The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. Marketing Automation User Conferences. To organize a user conference, a vendor needs critical mass. You need hundreds of customers, otherwise you won’t get a reasonable number of people to attend the conference. And that’s impressive.

Study: B-to-B Marketers Lagging With Social Media

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); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. Media Kit. B2B: Business Media. Consumer Media. Media Kit. E-Media Summit -->. 2010 Eddie and Ozzie Awards Call for Entries OPEN! Study: B-to-B Marketers Lagging With Social Media. 55 percent use social media to increase trust by accumulating social followers.

Help Shape and Improve #B2BChat!


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Help Shape and Improve #B2BChat! How can we help you Make Good Media? Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Technology Naughty Vs. Nice In 2010 2.

#B2BChat: Analysts, Analyst Relations and Influencers in B2B.


What role can social media play in expanding your reach into the analyst/influencer market? Steve is also a leader of PRSA/GA and has over 20 years experience in media and analyst relations. An ASIS member (an international association for security professionals), she is a frequent speaker at industry events, including ASIS workshops and IWCE conferences. Why or why not?

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event.

All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat Recap]


Good content appeals to the recipient and is in the media they like. sharonmostyn : I attended @ Eloqua ( ) conference in ’08 & was impressed w/them-I’m sure they’ve made even bigger strides but new emplyr can’t afford How do you want to see lead nurturing evolve? How can we help you Make Good Media? High trust = low risk.

Manticore VII Marketing Automation and Lead Generation Released


The company made the announcement at’s Dreamforce conference in San Francisco. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. As many others have noted, the rise of social media and the explosion of online content has fundamentally altered the b2b sales process. Although the improved UI is the big change, the new version also adds integration with for AdWords campaigns and improved lead generation capabilities. The company’s original focus was on web analytics. Share this on Digg this!

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards? October 10, 2010 I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&# Social media and leadership. What’s the Best Social Media Monitoring Tool? Social Media (239).

5 Ways You Should Be Using Marketing Automation

It's All About Revenue

It seems you can’t go to a conference or do a blog search without these current terms popping up. billion by 2010, the marketing automation industry is expected to grow to $4.8 Crack the Social Media Mystery. By this I refer to the lack of measurement that often goes with social media campaigns. Already raking in $3.2 billion in 2015. Start hyperspecific targeting.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. This year, we also decided that honoring the tech sector’s greatest social media advocates on our respective blogs isn’t enough. The future of profit is purpose. ”. in August 2006.

Savvy Week in Review - Nov 19

Savvy B2B Marketing

Steve Woods of Eloqua spells out the prospect characteristics you need to pay attention to at each stage of the buying cycle. Pubcon 2010 Notes and Key Takeaways - by @ignitesma Brian Chappell's nutshell version of the highlights at the Pubcon 2010 conference includes tidbits about Twitter, SEO, reputation management, and social media measurement. Tweet

Savvy Week in Review - June 11th

Savvy B2B Marketing

We've got the down-low on marketing to your customers (the ones you already have) and some insights on circumventing traditional media and still getting to be a big player in the conversation. A Must-See Social Media Video: Social Media Ammunition - by @juntajoe I'm a sucker for these. How the heck are you.? Can I get you a cup of coffee? I understand. We'll see you on Monday!

Savvy Week in Review - March 5

Savvy B2B Marketing

Deep Searches and Content Proliferation - by @stevewoods Steve Woods, author of Digital Body Language and CTO of Eloqua, explains how prospective buyers are using longer search terms -- and the implications for marketers. The Savvy Wrap Up is a compilation of all of our favorite posts. Posting this week took longer than expected because I stopped to read so many gems. The Savvy Sisters.

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). This entry was posted on Monday, February 15th, 2010 at 8:15 am and is filed under Email Marketing , Online Marketing. I work for a B2B software company and we do regular email blasts. Our open rates average 30%. Is this good? from your boss.

Follow The Money To The CMO


Tech companies woke up and saw the growing role of technology in the marketing department – web analytics, marketing automation, social media, digital advertising and digital creation. Oracle: Buys Market2Lead in May 2010. IBM: Buys Coremetrics in June 2010. Buys Unica in August 2010. Salesforce: Buys Jigsaw in April 2010. Teradata: Buys Aprimo in December 2010. Eloqua: Goes public in August 2012 at the top of their pricing range. How Tech Companies Are Setting Sights On The Swelling Marketing Budget. It began in 2009. And follow they did.

CMO 39

Developing an Integrated Content Marketing Strategy that Works – Guest Post

Fearless Competitor

Online content drives search engine rankings and social media. With this kind of strategy, bigger content packages are a must, such as: Case Studies – CMI develops ongoing case studies, such as these on Eloqua and Incept , as visual eBook presentations. Bloggers and media companies love compelling, original research. Full bio follows the post.). Joe Pulizzi. _. Online.

Marketing Automation Catching On Fire

The Effective Marketer

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. A Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. Interesting to note that the majority of the players only came to existence not even 5 years ago. This nascent industry still has lots of growth to do.

#B2Bchat – Professional Development Paradox for B2B Marketers


We consider conferences to be ‘captive audiences’ and go after the attendees with new product introductions, marketing messages, and (when budgets allow) lavish parties. Can we (and should we) justify the expense and time out of the office to participate in industry organizations and related conferences? How can we help you Make Good Media? What have been your experiences?

The Social Enterprise [#B2Bchat]


Steve is the Chief Digital Strategist at Jolt Social Media. How does social media impact that? An ASIS member (an international association for security professionals), she is a frequent speaker at industry events, including ASIS workshops and IWCE conferences. How can we help you Make Good Media? Fostering Innovation – Eloqua Experience Day Two Keynotes 10.

Tom Pisello: The ROI Guy: Alinean Launches Interactive White Papers

Tom Pisello

Wednesday, October 13, 2010 Alinean Launches Interactive White Papers Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

The thieves have been vanquished

Fearless Competitor

We went dark on August 3, 2010. Since thanks go out to our supporters, like Marketo, Eloqua, SiriusDecisions, Junta42, Avitage, MarketingProfs, Communications Strategy Group and a special thank you goes out to Jill Konrath for her faith and support. He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. For another post on this, see Find New Customers is back and better than ever. No website, no blog and no email. We were out of business. They have been vanquished.

Who is the Fearless Competitor?

Fearless Competitor

Creator of “ Best B2B Marketing Idea of a Year Award ” won in 2010 by Kinaxis. One of the B2B marketing experts interviewed for the article by Eloqua entitled “ 2011 Demand Generation Predictions.”. Video interview for Eloqua on Revenue Performance Management. Fearless Competitor was highlighted on the Eloqua Blog Tree of select marketing blogs.(The Here you go.

What Were the Biggest B2B Marketing Disruptions of 2011?

It's All About Revenue

Some sense of confidence and coherence began to return to the market in 2010, as practitioners started to acclimatise to the new world, embracing things like social media and marketing automation, but the Euro zone crisis of the autumn has once more thrown things into doubt. — as a content marketing tactic, even as social media dropped a few points. It’s because marketers are realizing content is the backbone for their entire marketing strategy whether it be social media, email marketing, webinars, the list goes on. But we wanted to narrow down the field.

BtoB 41

What is Dreamforce? #DF11

It's All About Revenue

For a more complete history of Dreamforce, be sure to check out the infographic Eloqua and JESS3 cooked up.). The Eloqua crew at Dreamforce. At Dreamforce 2010, 40% of attendees were Directors or higher. “You could say its a conference, where analysts, reporters, customers and prospects come together to hear the latest and greatest news about Salesforce. Facebook.

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding.

Welcome to Our Resolution-Free Zone

B2B Marketing Unplugged

A quiet bit of time, perhaps, to hide the last of the 2011 bodies and steal that nice chair from the conference room? Eloqua continues to crank out wonderful content, most recently the Grande Guide to B2B Content Marketing. Check out Oyl Miller’s classic bit on PowerPoint 2010 or the Open Letters section featuring correspondence to office parties , dashboard lights and Windows Speech Recognition. At least briefly and only if the sneer is to do with social media. What did you expect for the first working day of the year? Keywords are Your Friends. Say it With Me….