Social media isn’t enough. We need a marketing transformation.
Chris Koch
JANUARY 15, 2010
As McKinsey consultant David Edelman said at the ITSMA annual conference last November, we can’t make social media an add-on to a system that isn’t adding the value that it once did. At ITSMA, we’re calling 2010 the year of marketing transformation. We need to look at how to do things differently. If so, how would you do it?
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