markempa

JUNE 26, 2006

« Podcast: Duct Tape meets Lead Generation for the Complex Sale | Main | Podcast: Interview on the Cullinane & Green Report » Direct mail for the complex sale that really works With the proliferation of e-mail and its resulting abuses, direct mail has become almost a novel approach by comparison.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

Crimson Marketing

JANUARY 27, 2015

They compete with endless aisles and endless comparisons of products and prices online. The result does not have to be declining brick and mortar store revenue, however, says Leo Suarez, Senior Vice President of Worldwide Marketing and Strategy for leading retail point of sale systems supplier Toshiba Global Commerce Solutions.

Work Management 100

Work Management Marketing Management Advertising Channels Marketing & Strategy 100

The ROI Guy

FEBRUARY 12, 2010

Rich internet applications (RIAs) such as on-line interactive assessment tools, ROI calculators, and TCO comparisons are important elements of such campaigns. Our takes is that these smaller firms have learned that connecting personally with customers can lead to more business, and better sales and marketing effectiveness.

Budget Management 40

Budget Management Spending Planning Budget Programs 40

Marketing Insider Group

NOVEMBER 4, 2010

Because of these two things, in order to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable for the particular business you’re speaking with. This all means the B2B sales cycle is often very lengthy. Michael Brenner Nov 5 2010 Thank you Denise.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Because of these two things, in order to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable for the particular business you’re speaking with. This all means the B2B sales cycle is often very lengthy. Michael Brenner Nov 5 2010 Thank you Denise.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

KoMarketing Associates

JULY 27, 2016

In comparison, there are an estimated 219 million search engine users in the United States in 2016, which was only 4 million more than 2015. Online sales and marketing efforts in China are still in the early stages of development, but their use is growing quickly with the growth of technology and e-commerce. As of December 2015, 33.8%

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

Brightedge

MAY 16, 2021

Unleash Possible: A Marketing Playbook that Drives Sales by Samantha Stone. She brings her extensive approach and skill as a consultant and experienced marketer to the challenges of a Marketing Playbook that Drives Sales. Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Hubspot

NOVEMBER 19, 2010

I recently wrote an article on 4 Tips to Increase Holiday Sales that was meant to help prepare eCommerce Stores for the upcoming online holiday shopping season. For example: The Ultimate Cyber Monday 2010 (Your Most Popular Product or Category) Sale. Your Most Popular Product or Category) Cyber Monday 2010 Deals.

eCommerce 28

eCommerce Comparison Acquisitions Inbound Marketing 28

Convince & Convert

JUNE 24, 2010

is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. Interesting read and comparison. Interesting read and comparison. You’re thinking that I’m crazy.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Adobe Experience Cloud Blog

APRIL 21, 2011

But, just as important, in my view, is improving the corporation’s sales efficiency and productivity – in fact, strengthening the entire revenue generating process on an enterprise-wide basis. 52% of sales reps do not achieve their sales goals (CSO Insights, 2010 SPO Sales Strategy Analysis).

Efficiency 48

Efficiency Enterprise Management Product Work Management 48

The ROI Guy

APRIL 16, 2010

The Alinean platform is used by leading B2B solution providers to create and deliver Web-based interactive Demand Gen and Sales Tool applications such as Executive Assessments, Return on Investment (ROI) Calculators, and Total Cost of Ownership (TCO) Comparison Tools.

Work Management 40

Work Management Marketing Management Tools Paid Search Agency 40

ANNUITAS

MARCH 22, 2011

This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. This question can come from sales, company leadership or even be debated within marketing. Not having transparent pricing or clear comparison tools is often the issue here.

ROI 100

ROI B2B Thought Leadership Lead Scoring Lead Ranking 100

Industrial Marketing Today

MAY 26, 2010

The stages are: Needs Awareness Research Consideration & Comparison Procurement The white paper then goes on to explain how industrial marketers must match their marketing content to the buyer’s stage in the buy cycle. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

TrustRadius Marketing

NOVEMBER 7, 2019

Therefore, in this article, I’ll focus on the marketing and sales goals you can achieve with each one of them. . It was back in 2010 or so, just as they added a freemium version. . It’s a treasure for the sales and marketing departments because it streamlines the communication between the departments and tracks everything.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Work Management Marketing Automation 40

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

The ROI Guy

AUGUST 24, 2010

Leading Value-Based Sales and Marketing Tool Provider Continues Record Growth in Q2 2010 Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today announced the addition of six new customers in the second quarter of 2010, expanding its marquee list of leading B2B vendors.

B2B 40

B2B Demand Generation Agencies Marketing Proposals Buying Cycle 40

Adobe Experience Cloud Blog

MARCH 23, 2011

This bird’s eye view from Mashable gives a glimpse into B2B marketing and social media, complete with B2B and B2C comparisons. B2B Sales and Social Media. From 1990 – 2010, this detailed analysis follows how search began and gives insight into the technical aspects and individuals who molded the process.

B2B Marketing 48

B2B Marketing B2B Social Media Eye-Tracking 48

Convince & Convert

SEPTEMBER 21, 2010

I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. Also, thanks for having Sysomos in your comparison. However, I couldn't disagree with you more on your solution provider comparison matrix. How much time will you be able to allocate to this project?

Social Media 155

Social Media Media Paid Content Work Management 155

The ROI Guy

FEBRUARY 10, 2015

Place – Where you can purchase the product / service, such as direct from a sales rep, through a channel partner, in a store or on-line via e-commerce. Price - The amount a customer pays for the product/ service with pricing set based on the perceived value, competitive comparisons and price elasticity.

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. RK : Measuring social media’s direct impact on sales. Connecting the influence factor with the direct sales is impressive if possible. In comparison, Twitter is a piece of cake.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

The ROI Guy

AUGUST 15, 2010

A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. April 2009). says Mr.

Forrester 40

Forrester Lead Ranking Cross-Selling Sales Cycle 40

Industrial Marketing Today

JULY 23, 2010

Unless your website shows up in the initial phases, you are probably not going to be considered in the next step, which is the comparison stage. In complex industrial sales, researchers often do not have the authority to make the final purchase decision. Is SEO a DiY (do-it-yourself) job? However, they do have a strong influence.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Convert

MARCH 21, 2023

I’m thrilled to present the most comprehensive heatmaps and session recording tools comparison article. In data visualization, it’s used in various ways to quickly grasp the intensity of a data value in comparison with other values. It’s unlike anything else you may find online. Want to see all the 40 Heatmap tools right now?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Everything Technology Marketing

FEBRUARY 19, 2011

of respondents using this metric in 2010 to 65.7% This can be simple links placed within copy pointing to additional relevant content (for example, the sequel to your ebook or companion webcasts, videos, demos, self-diagnosis guides, competitive comparisons, etc). What tactics do you use to convert social media interest into leads?

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Convince & Convert

APRIL 15, 2010

Comparisons with other products in the category. Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. Previously, content about Kodak products would have been created by the media. Photography magazines. Gizmodo and other tech blogs.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

The ROI Guy

SEPTEMBER 17, 2010

email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions. Prospect driven buying cycles mean that buyers research solutions on their own, and do their own due diligence, engaging sales much later in the sales cycle.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

JULY 5, 2011

This has led to a snapback in hardware spending in both 2010 (12.1% Dollars) 2010 Spending 2010 Growth (%) 2011 Spending 2011 Growth (%) Computing Hardware 375 12.1 Dollars) 2010 Spending 2010 Growth (%) 2011 Spending 2011 Growth (%) Computing Hardware 375 12.1 growth) and now again in 2011. IT Services 793 3.1

Enterprise Management 40

Enterprise Management Marketing Management Spending Allocation 40

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Can those results be tied back directly to sales, and therefore ROI? I’d add: 1)Social media can increase sales.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

OCTOBER 20, 2010

IT solution providers must recognize this change in order to succeed over the next 5 years - moving from product / solution selling to value sales / marketing strategies - helping buyers quantify the business benefits, return on investment and value advantages of proposed solutions to frugal, economic focused buyers.

Gartner 40

Gartner Forrester Spending Budget Programs 40

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The invitation often coming after key decisions have already been made.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JANUARY 25, 2011

Savvy buyers are using on-line content to set strategies, explore and select solutions, all before ever engaging a sales representative. Noise is removed and education streamlined, helping to reduce sales cycles and drive more sales.

Paper 40

Paper Personalization Buying Cycle Ideal Customer Profiles 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Content may indeed be king.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

DECEMBER 23, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40