Convince & Convert

SEPTEMBER 22, 2010

If someone signs up for your email updates when you send one out, that person will receive it in almost every case. If someone signs up to follow your company on Twitter, when you tweet will that person see it? LinkedIn – only if I have made a personal connection. Email is all about actual audience.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

The ROI Guy

FEBRUARY 12, 2010

A recent research report on content marketing highlighted why marketing via feature / function / price is extinct, and why connecting personally with skeptical and frugal buyers is more important than ever. For the third straight year, marketers are planning to spend significantly more on their content marketing efforts in 2010.

Budget Management 40

Budget Management Spending Planning Budget Programs 40

Martech

JULY 12, 2023

To give some context into how significant this number is, when Instagram launched back in 2010 as an independent platform, it took a week to just reach 100,000. During its first two days of operation, Twitter traffic was down 5% in comparison to the same period a week earlier. Can’t believe it’s only been five days!” Hopefully we will.”

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

Crimson Marketing

JANUARY 27, 2015

They compete with endless aisles and endless comparisons of products and prices online. He helped bring IBM’s first personal computers to market, he was part of the company’s first mobile computing team, and he was lead product architect of the team that defined, developed and launched the successful ThinkPad brand.

Work Management 100

Work Management Marketing Management Advertising Channels Marketing & Strategy 100

Convince & Convert

JULY 2, 2014

Whether it’s via social media, online surveys, emails, or in person, your messaging should be: “We asked you who we are, and you told us. The key is to take feedback seriously but not personally. One way to do this is through challenge comparisons. We think we want to be X, so we know we need to change Y.”

Paid Search Agency 142

Paid Search Agency Brand Identity Branding Social Media 142

Marketing Insider Group

NOVEMBER 4, 2010

Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. Later in evaluation stage, we provide things like head-to-head comparisons that when downloaded, we get some insight as to how deep they are in the buy process with some customized questions. All rights reserved.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. Later in evaluation stage, we provide things like head-to-head comparisons that when downloaded, we get some insight as to how deep they are in the buy process with some customized questions. All rights reserved.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Litmus

APRIL 1, 2021

During this decade, a lot of things took off: segmentation, personalization, email automation, compliance (like GDPR), accessibility, and much more. 2010 – Triggered emails become the norm, with 48% of marketers now sending triggered emails. 2014 – Dynamic content is used to create personalized experiences with subscribers.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

The ROI Guy

JULY 19, 2012

Our recommendation, and one we embody in our latest generation of customized value selling marketing tools, is to combine the best logical business case elements with the emotional attention-getters, leveraging a three step engagement process to: Personalize , Challenge and Engage. via quantifying the Cost of Doing Nothing, · “Why Now?”

Personalization 40

Personalization Peer-to-peer Marketing Proposals Differentiation 40

KoMarketing Associates

JULY 27, 2016

In comparison, there are an estimated 219 million search engine users in the United States in 2016, which was only 4 million more than 2015. Users are not only conducting personal searches, but search engines are also being used in business settings. Google left Mainland China in 2010 due to censorship. Final Thoughts.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

The ROI Guy

JANUARY 25, 2011

For these technology decision makers and influencers, content is an all important decision catalyst, with buyers researching opportunities, solutions, technical specifications, financial justification, success stories references and competitive comparisons. Content that Matters Most?

Paper 40

Paper Personalization Buying Cycle Ideal Customer Profiles 40

Convince & Convert

JUNE 24, 2010

Interesting read and comparison. Interesting read and comparison. There's “bad&# advertisements and “bad&# uses of social media as well… Maybe you'd call it human marketing or even personality marketing, but the concept is really simple. He was personable and funny, a real likable guy.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

markempa

JUNE 26, 2006

« Podcast: Duct Tape meets Lead Generation for the Complex Sale | Main | Podcast: Interview on the Cullinane & Green Report » Direct mail for the complex sale that really works With the proliferation of e-mail and its resulting abuses, direct mail has become almost a novel approach by comparison.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

Brightedge

MAY 16, 2021

Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein. Read the book to learn how all these data points fit together to make a person successful. Hacking Growth is that wine, er, book and my top pick for 2019. The book is a how-to guide on running a growth program in your company.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Hubspot

JULY 11, 2018

Not only is Karen unable to recognize her weakness, but she overestimates her skill in comparison to others, believing herself to be better than some of your best developers. They probably aren’t just acting humble -- if they’re a true expert, they likely underestimate their performance in comparison to those around them.

Lead Scoring 74

Lead Scoring Lead Ranking Effectiveness Work Management 74

The ROI Guy

MAY 2, 2011

Report Offers Industry Competitive Comparisons on Marketing Effectiveness Alinean and the Content Marketing Institute (CMI), the go-to source for practical how-to content marketing advice and consulting, have announced the development and launch of a new Content Marketing Assessment Tool. Best practice recommendations are also included.

Peer-to-peer 40

Peer-to-peer Budget Programs Content Marketing Tools 40

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. Personally, I had a problem with an airline recently. It’s in our DNA.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

TrustRadius Marketing

NOVEMBER 7, 2019

My personal marketing experience was interesting, mostly because I began my marketing career at a non-profit organization with a marketing budget of zero. It was back in 2010 or so, just as they added a freemium version. . You can personalize the email with the information you’ve got about the person. Website: [link].

Marketing Automation Services 40

Marketing Automation Services Budget Programs Work Management Marketing Automation 40

Convince & Convert

SEPTEMBER 21, 2010

I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. That's why I mentioned that even though I'm showing in my table my personal ranking of these tools, it's meant to be just a starting point. Also, thanks for having Sysomos in your comparison.

Social Media 155

Social Media Media Paid Content Work Management 155

ANNUITAS

MARCH 22, 2011

This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. I personally do not believe in marketing “acceleration” but I do believe we can remove the self-inflicted friction we impose on our deals. Michael Brenner is a Sr.

ROI 100

ROI B2B Thought Leadership Lead Scoring Lead Ranking 100

Contently

JUNE 3, 2016

Mobile year-over-year growth peaked between 2010-2011 as did ad spend. million persons, and received 115.5 million for digital is the wrong comparison—if we translate digital viewership into a TV metric, the average-minute digital audience of the World Cup on ESPN was 307,000, representing just 7% lift of the TV audience.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Convert

MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. I’m thrilled to present the most comprehensive heatmaps and session recording tools comparison article.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Convince & Convert

MAY 11, 2010

Back in those days, face-to-face networking at business events was really the most effective way to make the connections needed to get a chance to propose your product/service to the right person and it sometimes took dozens of events before the opportunity presented itself. Even if this person only an entertainer.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

The ROI Guy

NOVEMBER 29, 2010

Better content targeting and personalization is required to end the “carpet bombing” techniques and make meaningful connections. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

FEBRUARY 10, 2015

Price - The amount a customer pays for the product/ service with pricing set based on the perceived value, competitive comparisons and price elasticity. Sources: Wikipedia: Marketing Mix - [link] Forrester Sales Enablement Conference 2010 Presentation. The big question nowadays, are these 4-Ps still relevant?

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40

Hubspot

NOVEMBER 19, 2010

For an eCommerce Store to have visibility in organic search on Cyber Monday, consider a blog article about your main product line with the words “Cyber Monday 2010” in the title. For example: The Ultimate Cyber Monday 2010 (Your Most Popular Product or Category) Sale. Google Products. Price Grabber & Yahoo!

eCommerce 28

eCommerce Comparison Acquisitions Inbound Marketing 28

The ROI Guy

JUNE 3, 2010

In an age of information overload, over 30% higher than years past, the research indicates that buyers are trying to find ways to cut through the noise and get help to solve their specific problems / personalized advice and references that proposed solutions will deliver true value. Vendor Brightspot?

Peer-to-peer 40

Peer-to-peer B to B Vendors Marketing Proposals 40

The ROI Guy

SEPTEMBER 17, 2010

However, of those that did, the results of personalized content have been impressive, with 93 percent said it worked better for them than traditional content, and 43 percent reported that it “worked great.” Ever get a competitive comparison ofor a product when you don’t even know what the product does and why you care?

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. It’s about having a strategy for making your company or organization more like a person and less like a machine. It’s about humanization.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

The ROI Guy

AUGUST 9, 2010

The level of commitment and investment clearly indicates the incredible rise in custom content marketing, and reflects the need for more personalized and relevant connections with ever-skeptical buyers. The personalized benchmark can help the buyer understand where they are, and what opportunities you may be able to help the buyer address.

Urgency Marketing 40

Urgency Marketing Marketing Budget Peer-to-peer Content Marketing 40

Oktopost

AUGUST 2, 2022

Think of it this way: would you be confident entering your credit card number on a website that looks like it was built in 2010? Their top clients are listed directly below the fold, even above key elements like testimonials, product comparisons, and the mission statement. Make sure your site is fast, clean, and clear.

Examples 27

Examples Practices Work Management Ideal Customer Profiles 27

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

SEPTEMBER 3, 2010

The challenge, how do you market with what matters to each stakeholder personally with the right content, knowledge and value metrics to be compelling to this diverse group? And the content that worked best was content personalized to the buyer: their industry, their role, their stage in the buying process.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The End of Sales as we Know It?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To. Latest Research.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, January 10, 2011 Let the Good Times Roll? Latest Research.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

DECEMBER 23, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To. Latest Research.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40