Online Marketing Institute

NOVEMBER 8, 2010

Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. Just look at Peter Kim’s social media case study wiki –it’s chock full of examples. They’re a supply chain company–there’s nothing funny about that. Again, the results speak for themselves.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. So it seems that not only do companies need to enter the world of publishing, but undertake the role of digital librarian as well. Consider Netconcepts. Other stuff?

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Your company is managed according. B2B Voices , September 1, 2010 Image via CrunchBase. How Is PR Changing? The Results.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Webbiquity

JANUARY 19, 2011

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), It can happen—negative commentary about you or your company gets posted online. Or maybe it just hasn’t caught on. Maybe it’s valid (e.g.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Lenny's Newsletter

AUGUST 8, 2023

This series took hundreds of hours of work and is based on dozens of 1:1 interviews with the founders of two dozen of today’s most successful B2B companies—including Gong, Notion, Figma, Amplitude, Retool, Canva, and many more. Path 1: Past pain—Identify a large pain you experienced at a previous company.

Startups 52

Startups Work Management CPO Enterprise Management 52

Hubspot

JUNE 23, 2010

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. is a online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. An example of this is the Twitter API. Bit.ly - Bit.ly Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

DECEMBER 30, 2011

BackType - BackType is a social media analytics company that helps companies measure their social engagement. is an online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. An example of this is the Twitter API. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). What a learning culture looks like A learning culture is one in which learning is an explicit company goal. Make sure they capture all lessons and share them.Start a wiki.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Hubspot

JUNE 5, 2014

However, to glean even more insight into why we chose certain redesigns, I simply turned to our company''s wiki. For a company that''s in the marketing software business, we probably should have incorporated a few more SEO best practices into the homepage. That message? Well, it''s inbound marketing. That problem? All-in-one.

Wiki 28

Wiki Marketing Websites Marketing & Strategy Hubspot 28

Webbiquity

AUGUST 16, 2010

Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. 10 Principles for B2B Sales by Better Closer.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Online Marketing Institute

SEPTEMBER 30, 2010

Twubs : Twubs, which we recently reviewed , uses a wiki system to help disseminate information on a hashtag. The Twitter Fan Wiki also has some interesting reading material on hashtags if you’re looking to further your hashtag education. : This useful little service makes it really easy to learn about trending hashtags.

Twitter 40

Twitter Digg Wiki Mobile Advertising 40

Webbiquity

MARCH 4, 2014

Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous. They know the company’s products, people, policies and procedures from the inside. Yet companies big and small have struggled to capitalize on this potential.

Guidelines 100

Guidelines Enterprise Management Wiki Social Media 100

Buzz Marketing for Technology

JUNE 27, 2008

At the current time one in ten technical support skills are off-shored; by 2010, it will be one in four such jobs. My book Machines are the easy part; people are the hard part is now available as a free download at Lulu. Home What’s new? This is a problem that is being overstated in the short run, but understated in the long run.

Marketing Websites 100

Marketing Websites Ethics Lead Ranking Budget Programs 100