markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Webbiquity

FEBRUARY 9, 2010

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. Share this on Mixx. Tweet This! Seed this on Newsvine.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Ambal's Amusings

JANUARY 28, 2010

How will social media marketing evolve in 2010? We have invited 2 Social Media Icons - Pam Brossman and Chris Garrett - to shed light on the following question: "What do you foresee as the biggest change that will happen in social media marketing in 2010? How should marketers and businesses adapt to this change?"

Social Media 100

Social Media Social Marketing Media Web 2.0 100

Convince & Convert

FEBRUARY 2, 2015

Tweetable Moments Content is the blood that flows through all organs of the company. Carlos_Abler Tweet This Carlos Abler was given the opportunity to jump in as the “content czar” at 3M after he had been working for the company as a contractor in 2010.

Paid Search Agency 141

Paid Search Agency Content Marketing Companies Verticals 141

Adobe Experience Cloud Blog

AUGUST 31, 2010

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. For the first time in the history of the LGO study, over half the firms stated that they have processes in place to track campaign ROI.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Studies 48

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). Social media can be a scary place for companies these days.

Social Media 174

Social Media Work Management Marketing Management Media 174

WriteSpark

FEBRUARY 1, 2011

A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each. Has your company made this analysis?

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

FEBRUARY 1, 2011

A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each. Has your company made this analysis?

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. You’ve actually got A LOT of company.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Hubspot

FEBRUARY 18, 2020

Sean confidently expresses how he envisions the company's thrilling growth, impressing two out of the three start-up enthusiasts. And then, right before his sudden departure, Sean offers a piece of advice to the crew, a recommendation that Eduardo passive-aggressively states was Sean's biggest contribution to the company: "Drop the The.

Paid Search Agency 91

Paid Search Agency Companies Social Networks Lock-In 91

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. We then grouped this data by company size to understand how much of an impact social media following has, depending on business size. As companies scale, the role of social media changes. The problem? So, what’s going on here?

Social Media 162

Social Media Generation Media Peer-to-peer 162

Webbiquity

FEBRUARY 16, 2011

43% of employees at the largest companies in the US use LinkedIn for professional reasons, compared to 11% on Facebook. And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Scoop.it

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. With the rise in competition, SaaS companies must find ways to stand out and win more customers. Benefits of ABM for SaaS companies Still not convinced? In another study by ITSMA, 85% of marketers said ABM provided significant benefits to their organization.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. We then grouped this data by company size to understand how much of an impact social media following has, depending on business size. As companies scale, the role of social media changes. The problem? So, what’s going on here?

Social Media 130

Social Media Generation Media Peer-to-peer 130

Ambal's Amusings

JANUARY 31, 2011

Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. What was your "Aha" moment in 2010?

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Tomorrow People

OCTOBER 3, 2017

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. Sales presentations, FAQs, customer case studies and past marketing material can all provide inspiration. How to stand out in 2018 and beyond.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Biznology

FEBRUARY 18, 2013

A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). Only 21% state they have been successful in mobile – a decrease from 2010. Does your company use mobile marketing?

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Industrial Marketing Today

DECEMBER 22, 2010

2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. Three Business Blogs with Proven ROI from Industrial Companies.

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

seo.co

FEBRUARY 17, 2022

per year on average to 176,505 companies. According to Criteo’s latest State of Mobile Commerce study, nearly 30.0% According to Criteo’s latest State of Mobile Commerce study, nearly 30.0% in 2010 to 10.7%. of US e-commerce transactions are now mobile. of US e-commerce transactions are now mobile.

eCommerce 105

eCommerce Statistics Merchandising Amazon 105

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Through Q&A and polling capabilities, your company can receive and provide valuable feedback in real time, making the experience valuable for both you and your viewers.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

B2B Marketing Directions

FEBRUARY 5, 2023

The idea that companies should maintain their marketing spending during an economic downturn isn't new. Numerous studies dating back to the early years of the last century have consistently shown that companies that maintain their spending on marketing during a slowdown outperform those that slash their marketing and advertising budgets.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

ClearVoice

APRIL 17, 2019

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally serve to trigger consumer awareness and persuasion. A lot of people think a company mission statement or manifesto is the same as a slogan. It let everyone else know what they stood for.

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19 , 2010, the marketing take-away I shared was “Think Different.&# They all are very entertaining, too.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Schubert B2B

FEBRUARY 18, 2022

It’s hard to believe that Google has only been around for two decades; many people find it hard to remember what it was like before the company existed because it plays such an integral role in our daily lives. Your competitors may also be looking to rank well on Google, so it’s not a bad idea to study what they’re doing.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Webbiquity

DECEMBER 16, 2010

The book is written in case study fashion, taking the reader through a realistic scenario of a midsized company struggling to build on its past success and take sales to the next level… Website Optimization – Speed, Search Engine & Conversion Rate Secrets by Andrew King.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Zoominfo

OCTOBER 20, 2020

has fallen every year since 2010. Many universities run internship or co-op programs, which give students a break in their studies to work full-time in jobs that are related to their majors. Schools are always looking to partner with more companies to offer their students unique working opportunities.

Zoominfo 100

Zoominfo Thought Leadership Work Management Training 100

Hubspot

FEBRUARY 18, 2020

Since 2010, the marketing world has changed. In the early 2010s, social networks were only starting to gain traction. Instagram was launched in 2010. The old guard is getting taken down by companies who provide a better experience from end to end. Facebook reached one billion users in late 2012.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

MLT Creative

NOVEMBER 29, 2010

December 1-2, B2B Marketing Europe Berlin, Germany: European B2B marketers will come together to share knowledge they’ve gained through real-world case studies, best practices, networking and more. December 6-9, Dreamforce 2010 San Francisco, California: More than 20,000 fans will gather at this 8th annual user and developer conference.

B2B Marketing 40

B2B Marketing Advertising Agencies B2B Paid Search Agency 40

ViewPoint

OCTOBER 15, 2013

This is a result of a new study by Edison Research apparently sponsored by Pandora Media Inc. The study found that 53% of web users listen to internet services. Some hightlights of the study: “TuneIn is a Palo Alto company that aggregates online radio stations and streams to more than 40 million active listeners.”.

PointClear 120

PointClear Marketo Internet Marketing Broadcasting 120

NuSpark Consulting

JANUARY 21, 2019

Another email marketing best practice is not to talk about yourself or your company. In 2005, HubSpot gave birth to the concept of inbound marketing , which was all about attracting people to your company with informative content, search-engine-optimization and social media marketing. Rule 2: Thou Shalt Not Talk About Yourself.

Marketing AI 164

Marketing AI Practices Account Based Marketing Best Practices 164

Salesforce Marketing Cloud

AUGUST 2, 2022

Companies need to meet the needs of this intergenerational workforce, and those that do see a positive impact from age diversity and age-friendly workplaces. They founded a company in 1964 to market a lighter, more comfortable and affordable shoe. The company they founded? Inclusive companies posted a 14.4%

Generation 98

Generation Burn Rate Case Studies Work Management 98

Zoominfo

DECEMBER 18, 2018

has fallen every year since 2010 ( source ). Many universities are starting to adopt internship or co-op programs, which give students a break in their studies for up to six months to work full time in jobs that are related to their majors. Or that only 5 percent of advisors are younger than 30 ( source )? Retaining financial advisors.

Zoominfo 133

Zoominfo Thought Leadership Work Management Training 133

Industrial Marketing Today

FEBRUARY 7, 2011

As part of a new Web design project that I’m working on for an engineering company, I’ve spent quite a bit of time in the past two weeks reviewing Websites of well-known engineering, procurement and construction (EPC) companies. I figured these companies would be great examples of marketing with content. billion in Q2-2010.

Paid Search Agency 60

Paid Search Agency Companies Content Buying Cycle 60

Adobe Experience Cloud Blog

JANUARY 18, 2011

Just in case you need a refresher, you can watch the 2010 sessions on-demand via YouTube, or check out one of Marketo’s own sessions below. More companies are feeling the pressure to be more effective and companies that have access to prioritized leads outperform those that don’t.

Case Studies 48

Case Studies Case Study Studies Effectiveness 48

MLT Creative

SEPTEMBER 30, 2010

October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client. October 17-20, BOLO 2010 Scottsdale, AZ: Digital marketing is a core competency of the “have” agencies.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

readwrite

APRIL 22, 2010

According to Taptu, mobile shopping and services sites make up close to 25% of all mobile-friendly sites in the company’s index, followed by sites in the “photo and design” category (17.7%). Top 10 Mobile Trends of 2010: – Part 1: Design & Development. Social sites rank third with 9.2%. Cloud Computing.

Mobile Marketing 40

Mobile Marketing Trends Mobile Advertising Web 2.0 40