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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

Many SaaS companies struggle with marketing. In Forget the Funnel , Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they’ve developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. So why is marketing it so hard? Yet revenue growth remains…lumpy.

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Activate Acquires Green Leads

Smashmouth Marketing

Two Founders’ Farewell and Leaving the Company We Founded in Good Hands. But here we are fifteen years later with a company that has employed over 1200 people over four continents. Activate, a wholly-owned subsidiary of Next Fifteen Communications Group (LON:NFC), announced that it has acquired the company. Enough business.

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7 Best Go-to-Market Strategies for EdTech Companies

SalesIntel

also features the most total venture capital funding for edtech companies with $8.3 That’s more than 40 times the amount they invested in 2010 (Source: Mckinsey ). There are several common marketing pitfalls that need to be avoided by EdTech startups. billion in 2021 to US$410.2 billion in 2026 at a CAGR of 16.0%

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The Entrepreneur Interview Series #9: Amanda LaGrange, Tech Dump/Tech Discounts

Webbiquity

Amanda LaGrange helped found Tech Dump as a board member in 2010, while working at General Mills in Corporate Finance. Tech Dump provides electronics recycling for companies and consumers; Tech Discounts offers access to low-cost technology, all while creating needed jobs and protecting the environment. The Company. The Product.

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How I Learned the Hard Way Not to Associate My Company With Buzzwords

Hubspot

"Ladder -- a growth hacking company" had a nice ring to it when I started my company a few years ago. As one of the few agencies in the industry using data-driven methods to launch and scale companies, I thought associating our brand with "growth hacking" would make us seem like a valuable, forward-thinking group.

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7 Companies Hosting Great Virtual Conferences

Hubspot

In 2020, many companies have needed to pivot to virtual conferences. Here, we've cultivated a list of seven companies hosting amazing virtual conferences. Fortunately, attending a virtual conference is much cheaper than attending in-person (especially since your company doesn't also have to pay for travel expenses).

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1 million software companies by 2027? We’re gonna need a bigger chart

chiefmartech

At some level, all these different blossoming landscapes signal something remarkable: the explosion of software companies and broad interest in them in almost every profession, industry, and technology sector in the world. One million software companies. That might sound astounding at first. Everything digital is run by software.