The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi
The Forward Observer
DECEMBER 15, 2023
Many SaaS companies struggle with marketing. In Forget the Funnel , Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they’ve developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. So why is marketing it so hard? Yet revenue growth remains…lumpy.
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