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Customer Experience Matrix

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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring? This is expensive and it's exactly what prospects don't want. 2009 was a year of tremendous growth for demand generation systems (a.k.a. external data.

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More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

Summary: Public data gives some insights into Marketo's financial history and prospects. Despite past losses, the company is in a strong position to continue to compete aggressively. million) for 2010. This is the first time I've seen published revenue figures for the company. million in 2009 and $21 million in 2010.

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Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

It gives Microsoft access to a rich trove of personal and company information, something it didn’t have before (although Microsoft probably collected more personal and company data than most of us realize). LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising.

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Hushly Helps Marketers Connect With Anonymous Web Site Visitors

Customer Experience Matrix

When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. The new product is Hushly , which addresses the reluctance of prospects to provide their email address even in return for valuable content. All told, I think Hushly is a pretty clever idea.

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Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). - Anonymous user look-up and data enhancement.

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OneSource Survey: Salespeople Accept Value of Leads from Marketing

Customer Experience Matrix

By far the leader was “outbound prospecting”, which is a bit frightening given the high cost of such leads. I suspect that sales people have always felt they must rely on their own outbound prospecting to be successful. The most interesting information was what respondents saw as their largest source of qualified opportunities.

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Whatsnexx Manages Customer States, Not Campaigns

Customer Experience Matrix

Whatsnexx offers itself as a radically easier way to manage customer and prospect interactions than conventional marketing automation. You can judge for yourself by viewing several how to videos on the company's Web site.) The company has existing Infogates for Salesforce.com, Constant Contact, Deliva and CakeMail.